Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013
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Transcript of Digital Kids on Branding, Privacy and Technology Bias - HeWebAR 2013
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Digital Kids onBranding, Privacyand Technology Bias
HighEd Web – Arkansas 2013@andrewsmyk
#digitalkids #hewebar
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Digital Kids onBranding, Privacyand Technology Bias
HighEd Web – Arkansas 2013@andrewsmyk
#digitalkids #hewebar
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Andrew SmykSheridan CollegeProgram Coordinator
HighEd Web – Arkansas 2013@andrewsmyk
#digitalkids #hewebar
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“People two, three or four years apart are having completely different experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/
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10 - 6 - 3
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11 - 7 - 4Born during
evolving techtechnology is gesture based
Born 1 year before the iPhone
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the research
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the research
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72 interviews3 birthday parties
2 girls soccer team2 class room visits
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the research
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historical view
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the research
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the research
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technology clusters
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We preselect the technology we give to kids
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Kids select the technology with the lowest level of
abstraction
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the research
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“They have their own brand new one.”- Goldstone
“My daughter had her own iPad since she was 1 years old.”
- gary2kool
“Kids hand me down went to the grandparents.”
- themiss
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methods
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A/B Testing
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A/B with Tablets
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2 iPads (I & II)
2 Android Tablets
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same apps installed
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outcome
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variation
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iPad Only
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children ages 3 to 5 years old, know which logo and products correspond with which brand.
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A/B with Web Sites
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Two versions of a site created(desktop vs. responsive)
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95%abandon rate
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content
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content
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technology
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Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
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“This is my iPad.”
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Hands on. Minds on. Authentic?
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kids
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“Why is there a phone in your camera?”
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•Folding Chalk Board+
•Face Time
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•Folding Chalk Board+
•Face Time
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Technology associationsphone = camera, Kindle = book
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“digital” is disappearing
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“download” is disappearing
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“play” terminology is changing
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Kids prefer eReaders overtraditional print books
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Except when reading is donewith a parent
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Adapting Technologies to their needs
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Kids 2 to 6 are task focused, not necessarily goal focused.
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analog and digital worlds
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“The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.”
- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
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Prototyping
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Collaborative drawing
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Final Version
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adults vs. children
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branding
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name some search engines?
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Googlethe internet
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There are other search engines.
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“Really? Why?”
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genericTM
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privacy
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16 girls16 iPods
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16 girls16 iPods
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16 girls16 iPods
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16 girls16 iPods
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Within the peer group, there was no privacy
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bias
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Touch over typeadaptive/responsive content mobile over desktopGoogle SEO
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- Josh Clark (@globalmoxie)
“Every Desktop Design Has To Go Finger-Friendly"
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http://alistapart.com/article/future-ready-content
“Future-Ready Content” Sara Wachter-Boettcher
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Content FirstMobile FirstOrbital Content
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other research areas
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Under what conditions do children have this gesture
bias?
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With which devices?
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What age does this emerge?
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Between them and their parents?
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For which kind of activities?
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my details
• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
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Thank You!