Volunteer bias Lead time bias Length bias Stage migration bias Pseudodisease.
Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
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Digital Kids on Branding, Privacy and Technology Bias PSEWeb Conference 2013 @andrewsmyk #digitalkids #pseweb13
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Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy. This cohort will break down the traditional ideas of branding, marketing and personal privacy and continue in their dependence on online information and social media. How will this bias for gesture/touch over mouse/keyboard influence the adoption of technology in schools as this generation moves through the educational system? What will the impact of this cohort be on college and universities in the next five to eight years? How will the classroom and teaching change? How will your institution adapt and change to meet the new expectations of the digital kids?
Transcript of Digital Kids on Branding, Privacy and Technology Bias - PSEWeb13
Digital Kids onBranding, Privacyand Technology Bias
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13
Digital Kids onBranding, Privacyand Technology Bias
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13
Andrew SmykSheridan CollegeProgram Coordinator
PSEWeb Conference 2013
@andrewsmyk
#digitalkids #pseweb13
“People two, three or four years apart are having completely different experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/
10 - 6 - 3
11 - 7 - 4Born during
evolving techtechnology is gesture based
Born 1 year
before the
iPhone
the research
the research
54 interviews3 birthday parties
2 girls soccer team2 class room visits
the research
historical view
the research
the research
technology clusters
We preselect the technology we give to kids
Kids select the technology with the lowest level of
abstraction
the research
“They have their own brand new one.”- Goldstone
“My daughter had her own iPad since she was 1 years old.”
- gary2kool
“Kids hand me down went to the grandparents.”
- themiss
methods
A/B Testing
A/B with Tablets
2 iPads (I & II)
2 Android Tablets
same apps installed
outcome
variation
iPad Only
children ages 3 to 5 years old, know which logo and products correspond with which brand.
A/B with Web Sites
Two versions of a site created(desktop vs. responsive)
95%abandon rate
content
content
technology
Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
“This is my iPad.”
Hands on. Minds on. Authentic?
kids
“Why is there a phone in your camera?”
•Folding Chalk Board+
•Face Time
•Folding Chalk Board+
•Face Time
Technology associationsphone = camera, Kindle = book
“digital” is disappearing
“download” is disappearing
“play” terminology is changing
Kids prefer eReaders overtraditional print books
Except when reading is donewith a parent
Adapting Technologies to their needs
Kids 2 to 6 are task focused, not necessarily goal focused.
analog and digital worlds
“The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.”
- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
Prototyping
Collaborative drawing
Final Version
adults vs. children
branding
name some search engines?
Googlethe internet
There are other search engines.
“Really? Why?”
genericTM
privacy
16 girls16 iPods
16 girls16 iPods
16 girls16 iPods
16 girls16 iPods
Within the peer group, there was no privacy
bias
Touch over typeadaptive/responsive content mobile over desktopGoogle SEO
- Josh Clark (@globalmoxie)
“Every Desktop Design Has To Go Finger-Friendly"
http://alistapart.com/article/future-ready-content
“Future-Ready Content” Sara Wachter-Boettcher
Content FirstMobile FirstOrbital Content
other research areas
Under what conditions do children have this gesture
bias?
With which devices?
What age does this emerge?
Between them and their parents?
For which kind of activities?
my details
• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
Thank You!
