Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

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Inside-Out Branding Branding Isn’t Everything… But Everything is Branding.

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Transcript of Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

Page 1: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

Inside-Out Branding

Branding Isn’t Everything… But Everything is Branding.

Page 2: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 3: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 4: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

THIS IS MOST BRANDS.

INCLUDING YOURS.

Page 5: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

MADE UP OF MANY TOUCHPOINTS

Page 6: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 7: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

Online UX

Product Design

Primary Feature

Billing

Online Help

Customer Support

DistributionPricing

Packaging

Core Function

Ads

Ease of Use

OVERALL CUSTOMER EXPERIENCE

Page 8: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

! !!

Page 9: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 10: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

Page 11: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

NOW…WHAT’S YOUR BRAND?

Page 12: Inside-Out Branding: Branding Isn't Everything, But Everything is Branding.

(c) 2015 London, Ink LLC [email protected] 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

OVERALL CUSTOMER EXPERIENCE


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