Digital Games: State of the Industry, Casual Connect Europe 2015

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| Digital games market intelligence

STATE OF THE INDUSTRY CASUAL CONNECT EUROPE 2015

STEPHANIE LLAMAS, SENIOR ANALYST

2015

@StephiNaners @_SuperData #SuperDataCC #CCEU2015

http://www.superdataresearch.com


Stephanie Llamas Senior Analyst, Consumer Insights



country-level and regional data available

regional data available only

26 COUNTRIES

MARKET-LEVEL DATA

50 CONTRIBUTING PUBLISHERS 4 KEY METRICS 450+ UNIQUE TITLES

37MM UNIQUE PAYING USERS200MM+ TRANSACTIONS

6 GAMING SEGMENTS

10 YEARS OF DATA



DIGITAL GAMES

MOBILE


43% Western market share of mobile games revenue

2012 2013 2014 2015E@StephiNaners @_SuperData #SuperDataCC #CCEU2015

MOBILE


2012 2013 2014 2015E@StephiNaners @_SuperData #SuperDataCC #CCEU2015

2%

MOBILE


2012 2013 2014 2015E

$22.5B 2015E worldwide mobile games revenue


2%

MOBILE


2012 2013 2014 2015E



2% 4%

MOBILE


2012 2013 2014 2015E


2.1B 2015E worldwide mobile games audience (MAU)


2% 4%

MOBILE


2012 2013 2014 2015E


2.1B 2015E worldwide mobile games audience (MAU)


2% 4% 10%

MOBILE


EMERGING SMARTPHONE PENETRATION

MOBILE


18% +107%

22% +62%

EMERGING SMARTPHONE PENETRATION

MOBILE


SOCIAL


2011 2012 2013 2014 2015E

REVENUE

SOCIAL


2011 2012 2013 2014 2015E

+2%

$8.1B

REVENUE

SOCIAL


2011 2012 2013 2014 2015E 2011 2012 2013 2014 2015E

+3%+2%

1.4B$8.1B

REVENUE AUDIENCE

SOCIAL

DIGITAL PC / CONSOLE



Europe 43%

NA 40%

Europe 38%

NA 41%

Digital PC

$6.9BDigital

console $2.6B



2011 2012 2013 2014

RETAIL*DIGITAL

(US)

Source: NPD


2011 2012 2013 2014


RETAIL*DIGITAL

(US)

Source: NPD



MMO


MMO

70MM+ MAU


North America

$1.4 $0.7

billion

Latin America

$0.7 $0.1 billion

Asia

$3.3 $0.9

billion

Europe

$2.4 $0.7

billion

Rest of World

$0.2 $0.1 billion

MMOFree-to-play Subscription


North America

$1.4 $0.7

billion

Latin America

$0.7 $0.1 billion

Asia

$3.3 $0.9

billion

Europe

$2.4 $0.7

billion

Rest of World

$0.2 $0.1 billion

2014 2015E

$9.3$8.0

MMOFree-to-play Subscription


Rank Title1 League of Legends

2 World of Warcraft

3 Dungeon Fighter Online

4 Crossfire

5 World of Tanks

6 Maplestory

7 Lineage I

8 DOTA 2

9 Counter-Strike Online

10 Hearthstone: Heroes of Warcraft

2014 Top Ten Grossing MMOs

MMO


Rank Title1 League of Legends

2 World of Warcraft

3 Dungeon Fighter Online

4 Crossfire

5 World of Tanks

6 Maplestory

7 Lineage I

8 DOTA 2

9 Counter-Strike Online

10 Hearthstone: Heroes of Warcraft

2014 Top Ten Grossing MMOs

MOBA

MOBA

MMO


MOBA MOBA

2013 2014

MMO


MOBA MOBA

2013 2014

+8%

+74%

Market Share

Revenue

MMO


ESPORTS AND STREAMING

27MM viewers

40K attendees


ESPORTS AND STREAMING

viewers

prize money

million134

million$472015E


VIRTUAL REALITY


VIRTUAL REALITY

ESTIMATED INSTALL BASE, SPRING 2016E

9.8MM


VIRTUAL REALITY

$2.5MM

$28MM

$2B

$549MM


DIGITAL GAMES

2015: PLAYABLE

MEDIA


2015: PLAYABLE

MEDIA


THANK YOU!

Digital Games: State of the Industry, Casual Connect Europe 2015

Technology

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