Casual Connect 2013, Hamburg

Forget 2016…2013 is the Year for Games in Brazil!

The Brazilian F2P gaming market

Brazil is the fastest growing market in online entertainment[

44.000.00 active

gamers + 15%

every year

55%

would pay for originals if they were available

55%of the

population has internet access

Source:IBOPEMedia, 2012

Brazil is the fastest growing market in online entertainment[

Gamers23%

Non-Gamers77%

Gamers vs. Non-Gamers

±44m gamers across all platforms!compared to ±36m gamers in Germany…

Source:IBOPEMedia, 2012

[ Weekly spending

Source:IBOPEMedia, 2012

[ Games per platform

10 HIt’s the segment

that spends more hours playing

Source:IBOPEMedia, 2012

[ Types of games played in the PC/Mac

10 HIt’s the segmnt

that spends more hours playing

43

40 18

42Plays online in games websites

Plays games already installed

Downloads games from the internet

43%

42%

40%

Source:IBOPEMedia, 2012

[ Introducing new payment methods

[ New payment methods for Valve: Boleto Boleto is the single most widely form of local

payment

Since the beginning of the partnership with BoaCompra, Steam's revenue has grown more than 60 per cent and the number of users has

doubled.

Source: Valve

BoaCompra's system will enable Steam to better participate in this rapidly growing market.

Credit Cards50%

Boleto30%

Other methods20%

[ Usage of payment methods

PayPal

Intl Credit Card

BoaCompra Gold

PagSeguro

Local Credit Card

Online Banking

Cash deposit

Boleto

Source:IBOPEMedia, 2012

[

Explosive growth for game portals & online media consumption

Targets the mass market

Low advertising & distribution costs

Why casual gaming?

[ Why invest in casual gaming in Brazil?

[ Do you really want to miss it?Participation By Country In E-commerce Spending

[ ...and Latin America

How do these numbers relate to the ES-LATAM countries? • Growth in Brazil heavily influences the economic situation in other

countries

• Mercosul is welcoming new member countries (e.g. Venezuela) and opening up markets

• Colombia’s economy grew by nearly 6% in 2011; Peru’s GDP by nearly 7%.

• Uruguay had a higher 2011 GDP per capita than Brazil

get in touch

julian miguradirector global business development

jmigura@uolinc.com