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Richa Jalan

1011012029

Digital Marketing Assignment

Airtel

Web quality of airtel

  I found the content part of the website(www.airtel.in) very good as it provides all the

information to the customer in a proper way

  Information provided to the customer is given in detail. Info about the company,

Investors, Press, Careers,broadband services, recharge available,etc all are provided in a

proper way

  There is a separate segment for digital tv, broadband services, mobile and fixed line.

  They have categorized their each segment properly.

  No such business strategies or market strategies are mentioned.

  Airtel uses facbook and twitter so that it can collect consumer feedback.

  The whole website is divided into for consumers and enterprise business.

  The website contains a lot of use of flash

  The website is made in a systematic way and different information is provided in

different pages.

  It takes around 1 to 2 minutes to open a page on this website.

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Digital marketing firm

Magnon solutions

(http://www.magnonsolutions.com/)

  Role of Magnum Solution: 

As a digital marketing agency they take up both push and pull marketing aspects of any

organization¶s digital initiative. They undertake campaigns with uniquely strategizing,

implementing and executing specifically targeted segments. Their area of services extend

from internet marketing activities like paid promotions, social media optimization and

rich media services to SMS marketing, email marketing etc. They emphasize on

understanding businesses in depth and then suggesting some of the best solutions for 

digital marketing to an organization.  Clients

  Hindustan Insecticides Ltd.

  International Fund for Agricultural Development

  Federation of Indian Chambers of Commerce and Industry

  Pioneer India Electronics Pvt. Ltd .

  Michelin India Tyres Pvt. Ltd .

  Samsung India

  Daikin Industries Ltd.

  Bata India Ltd.

  Videocon International

  ITZ Cash

  Marks & Spencer 

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  HBO South Asia

  ABN-Amro

  Testimonials

After having launched the Hyundai Corporate website, Magnon has partnered us to initialise our 

Used Car Business. Using a combination of Internet and Mobile Technologies has been key to

the breakthrough we have made in this area of operation."

Rao Pratap Singh

DGM - National Sales Training, SSI & New Business,

Hyundai Motor India Ltd

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Blogs/communities

www.harley-davidson.com/en_US/Content/Pages/HOG/HOG.html Benefits to the members

Road Side Assistance

y  You¶re automatically covered when you need it most. H.O.G.® Roadside Assistance

Standard Package comes with a one-time coverage up to $100. (Upgrades available)

H.O.G.® Events

y  Participate in anything from local chapter rides to pin stops, to state and national rallies.

HOG® Magazine*

Now published 5 times a year 

y  Packed with riding stories, product info, H.O.G. news, member stories, and more, HOG

magazine has become one of the most popular magazines in the motorcycle industry.

y  Touring Handbook*

y  The Touring Handbook features H-D road maps for the U.S., Canada and Latin America

with a quick reference to dealer information.

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It generates the Love-Relationships amongst the owners of the Harley and helps create a positive e-WOM

which is obviously good and beneficial for Harley Davidson.

Content has to be good, as the consumers play an important role in the Harley Owners Group community.