Keynote: Community Innovation Alaina Percival - Codemotion Milan 2016
DF12 Community Keynote
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Transcript of DF12 Community Keynote
VP of Social Media
Community Keynote
Jamie Grenney
#DF12
@jamiegrenneyCommand CenterNathan Freitas
@natespeakContent MarketingJennifer Burnham
@jennydburnhamMVP ProgramErica Kuhl
@ericakuhl
The Cloud Computing Event of The Year
750 Breakout Sessions
AccountingAdmin & Developer ToolsAgent ProductivityCampaign ManagementChat & Web ConferencingCompensation Management
Cloud Expo with 350 Companies
Contact ManagementConsulting ServicesDashboards & ReportsDocument ManagementData CleansingIntegration
IT ManagementeCommerceEmail & Calendar SyncERPEvent ManagementField ServiceForecasting & Territory MgmtGeolocationHuman ResourcesMarketing AutomationMass EmailsPayment ProcessingProductivityProduct ManagementQuotes & OrdersSales IntelligenceSales Methodologies
Time & ExpenseSearchSurveysTelephonyWebsites
All Under One Roof
Red Hot Chili Peppers!Ca
liforn
icatio
n
Under the BridgeBy the WayScar TissueSnow (Hey Oh)Californication
By the Way
Scar Tissue
Under the Bridge
Snow (Hey Oh)
Hig
her G
roun
d
Amazing Events Taking Place Year Round
• Cloudforce Tours• Local User Groups+ All The Online Conversations
http://!ickr/salesforce
100,000 Companies Sharing Best Practices
All Running On a Common Business Platform
Companies with Incredible Stories
Innovation Like We’ve Never Seen Before
What Is the Community Talking About?
Sales Productivity
Ado
ptio
n
Generating Leads
Customization Seasonal Releases
Custom Apps
Multi-Channel Support
Soci
al S
trat
egy
Collaboration
Wor
kflo
w
Reporting Dat
a Q
ualit
y
Performance Management
Mobile Apps
Sales Productivity
Ado
ptio
n
Generating Leads
Customization
Custom Apps
Multi-Channel Support
Soci
al S
trat
egy
Collaboration
Wor
kflo
w
Reporting Dat
a Q
ualit
y
Performance Management
Mobile Apps
Seasonal ReleasesMarketing AutomationMarketing Automation
CommunitiesCommunities
RecruitingRecruiting
Rise of the Social Customer
Status update
Worth Reading
Like +1
This Might Be Helpful
I’ve Got a Question
Interesting Concept
Friend
Friend
Following
Following
Following
Following
Friend
Brand
In!uencer
Our Social Transformation
ContentMarketing
Social Customer Pro"le
http://youtube.com/salesforcesocial
Social Campaigns
SocialAdvertising
Social Channels Content
Marketing MarketingAutomation
Social Events
Social PR/AR
Listening & Engaging
Online Community
SocialWorkforce
http://YouTube.com/Salesforcesocial
Today’s Agenda
Incredible Success Stories From Our MVPs
Content & Conversations That Delight
Tapping into the Power of CommunityGetting Answers to Questions
Where To Find Great Content
Advice From Our Customer Heroes
We want to inspire you! #df12
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2012. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
TAPPING INTO THE POWER OFCOMMUNITY
Command CenterNathan Freitas
@natespeak
Where We Were a Year Ago
@kendallSF@mariaignatova
@natespeak
@aeschenburg
@jaredmpaul
Conversation Volume
80,000Brand MentionsEach Month
#@
!?
26,000Read by the Community Team
1,200Actively Engaged
What Types of Posts Do We See?
ideas
arghwins
sales
help
news
help
@salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?
Tyler Hogge @thogge 16m
@thogge your best bet is to post it to our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community.
Salesforce @salesforce 2m
Tweets
help
helphelp
Why Use Answers?• 2+ Answers Per Question
• More Powerful Search
• More than 140 Characters
• Upload Images
• Clarify Questions
• Mark Best Answer
help
help@christophera owe you. Much appreciated.Tyler Hogge @thogge 3m
@salesforce can I build a dash that shows trends? EG number of calls made each week for the last 10 weeks?
Tyler Hogge @thogge 1h
@thogge your best bet is to post tour our answers forum: http://answers.salesforce.com or you can use #askforce to reach our twitter community.
Salesforce @salesforce 1h
@thogge Yes, if calls are logged as tasks, you can create a summarized report by created date and display a trend line on db #askforce
Christopher Eikanger @christopherea 30m
@thogge do a matrix summary report with create date (summarized by week/month) and rep name on the second column.
Christopher Eikanger @christopherea 29m
Tweets
help
argh
@SalesforceHulk sorry to hear that you’re running into trouble. Log a case at http://help.salesforce.com and we’ll give you a call to figure it out.
Salesforce @salesforce 1m
HULK IS SAD. HULK CANNOT SEE CAMPAIGNS TAB. IF NO HELP HULK SMASH!
SALESFORCE HULK @SALESFORCEHULK 18m
Tweets
help
argh
help
argh
winsSuccess
Inno
vatio
n
HeroCollaboration
Sale
sfor
ce N
inja
Breakthrough
Knowledge
Trust
@EgoTurns Thanks for the feedback, make sure to vote up the idea on the IdeaExchange! bit.ly/qpFUER
Salesforce @salesforce 1m
I really love Salesforce, but I’d love it more if I could mass edit my email templates.
Mel @EgoTurns 58m
ideasTweets
ideas
Ideasideas
ideas
28,980 Ideas
1,698 Comments / Month
9,447 Votes / Month
1,016 Delivered Ideas
ideas
Closed Loop Process for Innovation
ideas
winsI am determined to become a @salesforce #MVP!Brent Downey @brentdowney 24m
again and again - really amazed with SFDC’s platform scalability
Eitan Saban @EitanSaban 46m
Just #overheard from @salesforceQueen: “Sometimes salesforce makes me too excited to sleep.” #DF12Ready
Beaky Webster @BeckyMaeW 1h
@salesforce Thanks! The best part? We can count our relationship in DFs. We started dating a month before I went to my first @Dreamforce
Becka D @sfdc_nerd 39m
Upgrading to @salesforce Unlimited Edition. Suuuuuuuuper stoked right now!
Erik Eklund @ErikEklundMKE 58m
Now I’m @salesforce @salescloud and @servicecloud certified! @salesforcecert #goodnews
NLWidder @NLWidder 15m
Tweets
wins
I am determined to become a @salesforce #MVP!Brent Downey @brentdowney 24m
@TooSaaSy drank half my Guinness last night at #Tour2DF. I would have bought you your own pic.twitter.com/xjvvAH1U
Jeff Grosse @CRMFYI 4m
@salesforce Thanks! The best part? We can count our relationship in DFs. We started dating a month before I went to my first @Dreamforce
Becka D @sfdc_nerd 39m
You know what will be really cool? @benioff having an empty chair at #df12 opening and talking to Larry.
Krish @krishnan 1m
Now I’m @salesforce @salescloud and @servicecloud certified! @salesforcecert #goodnews
NLWidder @NLWidder 15m
Boom! http://youtu.be/GT4QM86txC4 #ChatterMeMaybeGary Polmater @DarthGary 2s
Tweets
TAPPING INTO THE POWER OFCOMMUNITY
Command CenterNathan Freitas
@natespeak
CONTENT & CONVERSATIONS THAT DELIGHT
Content MarketingJennifer Burnham
@jennydburnham
Social Media Has Changed Marketing ForeverThe Largest Shift in 60 Years
Old WayUnsolicited One to many Untargeted Engaging Transparent Targeted
New Way
Recruiting EventsProduct MktgPR
SalesCampaignsSupport
Developers
Uncoordinated Action
Limited Insight
Intl
But Social Has Created Chaos for MarketingTactics and Tools Need to Adapt
#1 in Social Marketing
MeasurementSocial AdsContentEngagementListening
#1 in Social Listening
Workflow
What We’re Managing in Buddy Media
350Pieces of ContentPer Month
200+Content Contributors
129Individual Channels
Sales
Recruiting
Product Teams
Events
Developers
Coordinated Action
DeepTargeting
Aggregated Reporting
Enterprise Administration
Connecting Social to the Heart of CRM
Clicks on a Tweet
Watched a Video
Posted a Question
Read a Post
Viewed a Presentation
Became a Fan
Liked a Post
Re-Tweeted a Post
BrandMention
SEM Free Trial Contact Me Event Registration eBook Offer
Lead Scoring1
Campaign Attribution2
Personalization3
Social Customer Pro"le
Focused on Content That Delights
Retweets LikesComments
Shares
Positive Sentiment Collaboration
Get Your Digital Snacks
http://YouTube.com/Dreamforce
http://Blogs.Salesforce.com
Success
Col
labo
ratio
nSpeed
Alignment
Thou
ght L
eade
rshi
p
Breakthroughs
Knowledge
Openwins
Insight
@mariaignatova
@kevinwood
@vhaseman
@jennydburnham@kendallsf
CONTENT & CONVERSATIONS THAT DELIGHT
Content MarketingJennifer Burnham
@jennydburnham
OUR MVPs ARE AMAZING!
MVP ProgramErica Kuhl
@ericakuhl
Characteristics of an MVP
KnowledgeableSalesforce Ninjas
LeadersEmbody the Characteristics of the Salesforce Community
AccessibleActively Engaged 9+ days a month
A Big Thanks To Our MVPs Winter’12 MVPs Javier Gonzalez Matt Bertuzzi James Hemsley Chris O Davies Nebojsa Zgonjanin Courtney House Dave Manelski Daniel Hoechst Hannes Ellerbrock Natalie Regier Francis Pindar Syed Talha
Spring’12 MVPsAndrew Gross Scott Hemmeter David Pier Jason Atwood Jared Miller Deepa Patel Jason Paquett2012
78Active MVPs
Salesforce.com
Community @DF12
Erica Kuhl
Fireside Chat with MVPs
AchieversRebecca Dente
AppirioMatt Lamb
RingLeadMichael Farrington
@ericakuhl @sfdc_nerd @SFDCMatt@michaelforce
Thank You