Success Community KeynoteSuccess Community KeynoteGet your #SuccessOn!

Erica Kuhl, Director of Community@ericakuhl

Matt Brown, Advocacy Program Manager@mattybme

Safe harborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Let’s get to know YOU now!

QUESTION #1:Who traveled the farthest

to be at Dreamforce ‘13?

QUESTION #2:Who’s been a

salesforce.com customer the longest?

QUESTION #3:Who’s done the most recent

password reset?

QUESTION #4:Who’s grandma knows what

they do for work?

Keynote Agenda

• Success Community: Past & Present

• Communities Roadmap Demo

• Advocacy Programs Update: User Groups & MVP

• Success Community Activities: Dreamforce 2013

Success Community Through the Years

2005 20062007 2010

Built on the Salesforce Communities platform

The place for customers to:•Engage with other customers•Share feedback•Ask questions•Interact with peers & us

Success Community Today

936,000+ Registered Community Members

230,145 Unique Visitors Per Month

41,000 New Members Per Month

2,000,000+ Page Views Per Month

What does Community mean to salesforce.com?

80% Who Post a Question Get a “Quality” Answer

3500 Questions Per Month

12,000 Answers Per Month

40% Questions get Answered by a MVP

Community is Peer to Peer Success

1100+ Community Delivered Ideas

2,053 Community Comments Per Month

11,071 Community Votes Per Month

60 Delivered Ideas Per Release

Community is Customer Innovation

Community is Collaboration

8,301 Posts Per Month

11,064 Comments Per Month

629 Topics “Talked About” Per Month

417 Collaboration Groups (how many customer vs. official)

What’s next for the Salesforce Communities

Platform?

Fabrice TalbotFabrice Talbot

Communities Product Manager, SalesforceCommunities Product Manager, Salesforce

Stephen HsuStephen Hsu

Communities Product Manager, Salesforce

@steveyhsu

Communities Product Manager, Salesforce

@steveyhsu

Matt BrownMatt Brown

Advocacy Program Manager, Salesforce

@mattybme

Advocacy Program Manager, Salesforce

@mattybme

How many of you are a member of your local user

group?

User Group Program Today

161 Global User Groups run solely by customer volunteers

51 International and 8 Vertical/Industry

50,000+ User Groups Members

135 User Groups Meetings/Month

June ‘13 Program Re-launch simplified user group experience leveraging Chatter Groups and standardization

4 Easy Steps to Joining a User Group

1. Navigate to success.salesforce.com/usergroups

2. Search for a group (alphabetically listed)

3. Click on the User Group tile

4. Click “Join”

NOTE: Once the user group leader has “accepted” your request to join, you’ll be notified via email

User Group Leaders stand up

and be recognized!

THANK YOU!!!

115 Salesforce MVPs

80% #askforce answers

40% Questions Answered by MVPs

Channels: Answers, User Groups, Ideas, Bloggers, Developerforce, LinkedIn, StackExchange, Twitter & Collaboration

MVP Program Today

• New set of participants awarded with each seasonal release

• Awarded for activities in the online and offline communities during the prior year

• Year long term with the opportunity to be re-rewarded based upon the prior years contribution

MVP Program Details

Accessible Knowledgeable Leaders

Characteristics of a MVP

Next Nomination Process for Winter ‘14 is Coming

Soon!

Success Community Zone (#SCZ) (Hilton Grand Ballroom)

Community-Led Sessions(MVP & User Group Leaders)

Get Your #SuccessOn at #DF13!

Community Live Podcast Station

Community Mini-Theater

Genius Bar

Customer Journey Wall (#DF13Wall)

Community Lounges/Charging Stations

Advocacy Program Kiosk

Social Head Shots

Meet-up Tables & Collaboration Station

Community Games - Passport Punch

FREE Specialty Coffee Drinks!

Unique sessions run entirely by our top community advocates

Click here for all Community-Led Sessions

Dreamforce to You(success.salesforce.

com)Bring the #DF spirit to the

greater Success Community and keep the #DF spirit alive all year

long

Community @ Dreamforce (Dreamforce Org)

Your one-stop-shop for resources, PowerPoint

presentations, scheduling information and more for

the Success Community at Dreamforce.

Matt BrownMatt Brown

Advocacy Program Manager,@mattybme

Erica KuhlErica Kuhl

Director of Community,@ericakuhl

Fabrice TalbotFabrice Talbot

Communities Product Manager

Stephen HsuStephen Hsu

Communities Product Manager@steveyhsu