Developing mountain bike tourism in Oman
-
Upload
soparlaverde -
Category
Documents
-
view
223 -
download
0
Transcript of Developing mountain bike tourism in Oman
-
7/31/2019 Developing mountain bike tourism in Oman
1/32
Developing Mountain BikeTourism in Oman
Paper by Andrea Wenke, SQU &
Suleiman Al-Alawi, Oman Triathlon
-
7/31/2019 Developing mountain bike tourism in Oman
2/32
You can help to make it happen!
By bicycle
along the
coast on
safe cyclelanes
-
7/31/2019 Developing mountain bike tourism in Oman
3/32
You have a choice !
stay healthy & fit obese health risk
-
7/31/2019 Developing mountain bike tourism in Oman
4/32
What is Germanys sport # 1?
27% regularly cycle
2% regularly play soccer
Source: German Association for Consumer
Research (2007)
-
7/31/2019 Developing mountain bike tourism in Oman
5/32
Why use a bike
instead of a car?
Health benefitslimbs
joints
weight
mood
less
Economicbenefits
Less purchase, maintenance
and usage costs
Less public infrastructure
expenditure for society
health
costs
-
7/31/2019 Developing mountain bike tourism in Oman
6/32
Why use a bike
instead of a car?
Convenience
No traffic jams
Not limited to roads
Front door parking
Sociability
Environment
No air pollution
No noise pollution
No consumption of
non-renewableresources
-
7/31/2019 Developing mountain bike tourism in Oman
7/32
Percent of all trips done by bike (ages)
Use of bicycle
increases with age
USA UK Germany Denmark Nether-lands
-
7/31/2019 Developing mountain bike tourism in Oman
8/32
Kilometers cycled in Germany and UK
1950 2008
Oil crisis
Green
movement
What caused the different developments?
Germany
UK
-
7/31/2019 Developing mountain bike tourism in Oman
9/32
Government policy in D NL
private cars
& bikes
-
7/31/2019 Developing mountain bike tourism in Oman
10/32
Bike Tourism Development in
GermanyBike-tourism in
Germany 2007:
153 million day trips
22 million over-night stays
Fast Emergence of
Bike Tourism Industry
Bike rentals,Bike city tours,
Guided landtours, and...
-
7/31/2019 Developing mountain bike tourism in Oman
11/32
Economic benefit from bike tourism
in Germany
5000 certified bike-friendly accommodation
from 5-star hotels to camp sites
Joined in a national network
Total turnover: 9,160 million p.a.
representing a living basis for 186,000 people
Source: www.deutschertourismusverband.de /2009
-
7/31/2019 Developing mountain bike tourism in Oman
12/32
When do people in
Central Europe havebike holidays?
Where can they havebike holidays in WINTER?
Photo: Michael Oryl
-
7/31/2019 Developing mountain bike tourism in Oman
13/32
Creating a brand:
How can Oman becomeTHE
for the European market?
Glen Allison
-
7/31/2019 Developing mountain bike tourism in Oman
14/32
What do bike tourists expect?
Safe riding on sign-posted paths or lanes
Bike tour guidance
Bike-friendly accommodation
Luggage transportation from hotel to hotel
Coffee bars, snack bars on route
Meeting with local people cultural travels
Help in case of break-downs
-
7/31/2019 Developing mountain bike tourism in Oman
15/32
How to show the potential of
Omans beautiful landscapes to
the cycling nations of Europe
Which events can
attract media coverage
to showcase Oman as a
cycling destination?
-
7/31/2019 Developing mountain bike tourism in Oman
16/32
What was doneelsewhere?
The history of a success story
-
7/31/2019 Developing mountain bike tourism in Oman
17/32
Country : South Africa
.Average number of participants p.a:
1200PAYING !!!
per team: ZAR 22 000 = circa. OR 1200
-
7/31/2019 Developing mountain bike tourism in Oman
18/32
How long did it take from the ideato the world-wide success ?
???_ years?
-
7/31/2019 Developing mountain bike tourism in Oman
19/32
November 2002Kevin Vermaak and 4 friends had
The history of a success story
an ea or a moun a n e s agerace in South Africa with the name
The Cape Epic
-
7/31/2019 Developing mountain bike tourism in Oman
20/32
January 2003a few leading marketing companies
The history of a success story
internationally
-
7/31/2019 Developing mountain bike tourism in Oman
21/32
April 2003
More than 80 VIP's, s orts
The history of a success story
journalists and guests attend the
official launch party of the Cape
Epic in Cape Town.
-
7/31/2019 Developing mountain bike tourism in Oman
22/32
June 2004Team entries for Cape Epic
The history of a success story
2005 sell out in less than 5hours!
-
7/31/2019 Developing mountain bike tourism in Oman
23/32
April 2005866 riders from 32 countries take part
in the second Cape Epic including
The history of a success story
Olympic medalists and the worlds
leading mountain bikers
-
7/31/2019 Developing mountain bike tourism in Oman
24/32
2007The number of participants are
The history of a success story
limited to 1,200 riders
(600 teams chosen by public
lottery)
-
7/31/2019 Developing mountain bike tourism in Oman
25/32
2007 2008 2009 - 2010
The Cape Epic is the largest
full-servicemountain bike
stage race in the world and themost televised mountain bikerace of all time.
-
7/31/2019 Developing mountain bike tourism in Oman
26/32
Can Omanhost a similar sports event?
Yes !!!
-
7/31/2019 Developing mountain bike tourism in Oman
27/32
We have the terrain.
We have great weather in winter.We have the encouragement of
Omans officials. Tour of Omanpics: Marcel Chomic
-
7/31/2019 Developing mountain bike tourism in Oman
28/32
Proposal for an International Oman
Mountain bike RaceLocation:
Quryat and Selma Plateau
-
7/31/2019 Developing mountain bike tourism in Oman
29/32
Development of participant numbers in
Oman Mountain Bike Race
IncreaseParticipantsYear
participated: 49local event 2010
100%1002011
1702012
2502013
3202014
4002015
Source of estimation: Oman Triathlon
-
7/31/2019 Developing mountain bike tourism in Oman
30/32
You can make a difference!
You can improve your health
You can help the environment
You can help create jobs and local revenue
by not always driving
by supporting bicycle lanes
by developing mountain bike tourism
Thank you !!!
-
7/31/2019 Developing mountain bike tourism in Oman
31/32
See you on the trails!
-
7/31/2019 Developing mountain bike tourism in Oman
32/32