Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget
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Transcript of Develop a Strategic Digital Recruiting Program With Measurable Results on a Limited Budget
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SOCIAL
DEVELOP A STRATEGIC DIGITAL RECRUITING PROGRAM WITH MEASURABLE RESULTS ON A LIMITED BUDGET
Seattle, WA | 9.13.10
RECRUITINGSUMMIT
@heathereflynn
@kkalscheur
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GOALSMAP
DRIVE
MAINTAIN
INCREASE
STAY AHEAD
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RESEARCHCANDIDATE AND NEW HIRE FEEDBACK
COMPETITIVE INTELLIGENCE
BLOGS AND INDUSTRY CONFERENCES VENDOR EVALUATION
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
OBJECTIVESATTRACT DIGITALLY FLUENT CANDIDATES ENGAGE TALENT IN THEIR COMFORT ZONEINTERACT WITH CANDIDATES IN ONLINE COMMUNITIES INCREASE BRAND VISIBILITY
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
AUDIENCE ANALYSISON THEIR TERMS…
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
STAKEHOLDERENGAGEMENT
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STRATEGY,TACTICS &CHALLENGES
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
SOCIAL MEDIA &
LINKEDIN, TWITTER, YOUTUBE AND FACEBOOKONLINE COMMUNITIES
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
WE CAREERS SITEENHANCEMENTS
SOCIAL MEDIA CONNECTION
BLOG & VIDEO
MEASUREMENT
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
TELLING OUR STORY
80% EMPLOYEES/20% STAFFING
EMPLOYEE RETENTION
WE CAREERS BLOGA “DAY IN THE LIFE” LOOK INSIDE THE AGENCY’S WALLS
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
RECRUITING VIDEO
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
SEARCH ENGINEOPTIMIZATION
DRIVES TRAFFIC AND TRACKS SOURCE
LANDING PAGES
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
SEARCH ENGINEMARKETING
NEW VISITORS
TAILORS AND TARGETS
BEST FOR ONGOING REQS
BUILDS BRAND AWARENESS
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
RESOURCEALLOCATION
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RESULTSEXTERNAL: BRAND AWARENESS INTERNAL: ELEVATED TEAM CREDIBILITY
RESULTS SINCE SEPTEMBER ‘09 LAUNCH
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
OUR FUTURE
GO GLOBAL!
GO MOBILE!
GO WISELY!
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
“TEAMWORK MAKES THE DREAMWORK”
- Rev Run
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© 2010 Waggener Edstrom Worldwide Inc. All Rights Reserved.
THANKYOU
@heathereflynn
@kkalscheur
HEATHER FLYNNTalent Acquisition Manager, Waggener Edstrom Worldwide
KRISTIN KALSCHEUR Senior Sourcing Strategist, Waggener Edstrom Worldwide