Determinants of country-of-origin evaluations Zeynep...
Transcript of Determinants of country-of-origin evaluations Zeynep...
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Determinants of country-of-origin evaluationsZeynep Gurhan-Canli; Durairaj MaheswaranJournal of Consumer Research; Jun 2000; 27, 1; ABI/INFORM Globalpg. 96
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