For well over a century, western North Carolina has been a popular tourism destination, thanks to its spectacular mountain scenery and mild four-season climate. At the heart of this vacation wonderland sits Brevard and Transylvania County, often referred to as the “Land of Waterfalls.”

Located just 20 minutes from the Asheville Regional Airport, Transylvania County offers an astonishing range of outdoor and cultural attractions, including Pisgah National Forest, DuPont State Recreational Forest, Gorges State Park and the world-famous Brevard Music Center.

A star turn in several movies, including “The Hunger Games,” a growing reputation as a premiere mountain biking destination and a burgeoning restaurant and craft brewery scene have catapulted Transylvania County to prominence as a regional, national and international travel destination. Today, Transylvania County boasts one of the most vibrant tourism economies in the region.

Brevard/Transylvania County is at the heart of a dynamic tourism landscape.

TRANSYLVANIACOUNTY

DESTINATION: LAND OF WATERFALLS

WESTERN NC

TRANSYLVANIAALLIANCE.COM

• 250 waterfalls, the highest concentration of waterfalls in North America

• Over 100,000 of public lands: Pisgah National

Forest, DuPont State Recreational Forest, Gorges State Park

• Home of world famous Brevard Music Center,

Cradle of Forestry and Oskar Blues Brewery • Downtown Brevard, named “one of the coolest

small town in the U.S.” by Budget Travel • World class destination for mountain biking,

road cycling, rock climbing and fly fishing • Headwaters of the French Broad River, the

third oldest river in the world

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1312

7

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5

16

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OCCUPANCY REVENUE

KEY INDICATORS

SATISFACTION LEVEL

of visitors were either “extremely satisfied” or “very satisfied” with their visit to Transylvania County.

96+%

FESTIVALS, EVENTS & ACTIVITIES CREATE A 365-DAY-A-YEAR DRAWLongstanding events like the White Festival, the Brevard Music Summer Festival and Mountain Song Festivals have been joined by a wide variety of cultural and athletic events that fill the calendar from January through December.

THE LAND OF WATERFALLS: A TOURISM MAGNET

Brevard College HomecomingBrevard College Sporting EventsBanff Film FestivalBrevard College Graduation WeekendWhite Squirrel Festival4th of JulyHalloweenfestTwilight TourBrevard Music Center Summer Music FestivalOskar Blues NYE HootenannyCycle NCAssault on the Carolinas Annual Bike Ride FundraiserSummer Camp VisitationsCradle of Forestry 2015 Events and VisitorsPisgah National Forest 2015 Visitor Center AttendanceDuPont State Forest 2015 Visitor NumbersGorges State Park2015 Visitor Numbers

35019,6242,100

1,00030000-40000

12000-1800010000-16000

4000-7000

31,000450

500+

2,80022,357

45,521

95,236

600,000

159,000

100300200

4009000360030001200

9300350150

1,96089,428

13,500

28,500

180,000

47,700

ATTRACTIONS/EVENTS ATTENDANCEHOTEL

NIGHTS

SNAPSHOT: ACCOMMODATIONS

Brevard/Transylvania County’s growing popularity as a four-season destination, effective tourism marketing, and an emphasis on converting day trip visitors to overnight guests have created the perfect opportunity for further accommodations infrastructure investment.

ROOM INVENTORY: Brevard/Transylvania County has approximately 385 conventional rooms (hotels/motels) and 188 registered properties (B&B’s, cabins, cottages, and rental homes).

ANNUAL OCCUPANCY RATE: 67% and rising

11,000,000

10,000,000

9,000,000

8,000,000

20082009

20092010

20102011

20112012

20122013

20132014

20142015

7,000,000

VISITATION TO PUBLIC LANDS

Pisgah National Forest, Gorges State Park, DuPont State Forest

1,000,000

600,000

400,000

200,000

2013 2014 20150

800,000

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1 Allison-Deaver House

Downtown Brevard

Blue Ridge Parkway

Bracken Mountain Trailhead

Brevard College

Brevard Music Center

Cradle of Forestry

DuPont State Recreational Forest Visitor Center

The Forest Heritage National Scenic Byway

Gorges State Park Visitor Center

Graveyard Fields

Looking Glass Falls

Looking Glass Rock (Trailhead)

Pisgah Astronomical Research Institute

Pisgah Center for Wildlife Education

Silvermont Mansion

Sliding Rock

Whitewater Falls

MAJOR POINTS OF INTERESTBrevard/Transylvania County offers a wide range of compelling attractions.

WHAT THEY’RE SAYING“The charming mountain town of Brevard has more ways to have fun

than most areas can imagine.” – Carolina Living

“Ground Zero for some of the best riding in the nation.”

– BIKE Magazine

“A destination of a lifetime. Jocassee Gorges is one of the world’s 50 last

great places.” – National Geographic

1

2

3

4

5

1–440.63%

Too manytimes to mention!

5–1018.75%

11–159.38%

31.25%

Male41.9%

Female58.1%

FOR MORE INFORMATIONContact Josh Hallingse at josh@transylvaniapartnership.com or 828-393-4130.

Google analytics from visitwaterfalls.com.

GENDER

VISITOR PROFILE

INCOME

Over 71% of visitors make over $50,000 annually.

TOP FIVE STATES OF VISITOR ORIGIN

NORTH CAROLINAFLORIDA

SOUTH CAROLINATENNESSEE

GEORGIA

TOP FIVE METRO AREAS OF VISITOR ORIGIN

RALEIGH-DURHAM

CHARLOTTE

GREENSBORO, HIGH POINT, WINSTON-SALEM

ATLANTA

GREENVILLE, SPARTANBURG, ANDERSON

Diverse attractions draw a broad variety of visitors.

TOP FIVE REASONS OUT-OF-TOWNERS VISIT

OUTDOOR RECREATION

MOUNTAIN SETTING/CLIMATE

BRINGING KIDS TO SUMMER CAMP

VISITING FAMILY

ARTS/CULTURE/PERFORMING ARTS

Brevard/Transylvania County is a “legacy” destination, with visitors returning year after year, generation after generation.

HOW MANY TIMES HAVEYOU VISITED BREVARD/

TRANSYLVANIA COUNTY?

AGE Brevard & Transylvania County is a compelling destination for visitors of all ages. 25%

15%

10%

5%

18–24 25–34 35–44 45–54 55–64 65+0

20%

$1,000 –$49,000

$50,000 –$99,000

$100,000 –$149,000

$150,000 –$199,000

$200,000 –$249,000

Over$250,000

Other0

25%

15%

5%

30%

35%

10%

20%

40%

23.13%

19.73%

3.40% 3.40%

39.80%

7.82%

2.72%

147 E. Main Street, Suite 301Brevard, NC 28712