Desiree Tunnell

Pepsi Co. $98 billion in retail sales annually Pepsi Cola, Frito-Lay, Tropicana, Quaker, and

Gatorade products in over 200 countries 36% snack food market share,25% refreshment

beverage market share employs over 200,000 people Awards & Recognitions:

top 25 of the best global brands, 4th best company – Diversity Inc Green Award - EPA

Intention:To create brand

loyalty and promote the image of Pepsi Co. in the African

American Community.

Consumer Insights Food purchasers African-American mothers’ high brand

loyalty Social media as a tool to share opinions

Effectiveness 2010 NAACP Award Popularity of site “Love Hurts” Commercial

Sources http://www.pepsiweinspire.com/ http://www.blackweb20.com/2009/09/28/

pepsi-we-inspire-digital-campaign-targets-black-mommies/

http://www.bmsg.org/pdfs/bmsg_cche_target_marketing_ethnic_moms.pdf

http://danielsethics.mgt.unm.edu/pdf/PepsiCo%20Case.pdf

http://rpmgrpwebbyonline.wordpress.com/