Designing & managing integrated marketing channels-Kirit Kene
Designing for Cross-Media Channels - Ric Holland
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Transcript of Designing for Cross-Media Channels - Ric Holland
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Designing for Cross Media Channels
An overview of Branding and the ‘Creative Process’
Ric Holland, Mentor LAMP andformer Creative Director IBM Innovation Centre :: Sydney
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent branded experience
Ric Holland, LAMP Mentor, Adelaide 2 September
Audience Centric Design
Ric Holland, LAMP Mentor, Adelaide 2 September
NPWS Intranet
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
Ric Holland, LAMP Mentor, Adelaide 2 September
12 small, granularwindows, leading toslow, hard to learn,and unnecessarilycomplex interfacesand workflows
Ric Holland, LAMP Mentor, Adelaide 2 September
A single screen todo everything•simple,•clean,•easy to learn,•minimal support
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
•Tips and Insights on the ‘Creative Process’
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY
What are your business objectives?What is your market(s)?Who are your customers? (audience)And what do they want? (What already works?)Are you the same brand no matter where your customersfind you? - What is your brand position. (Values,Characteristics)Who or what is your competition?How can you give your customers/audience more than theyexpect?How do you measure success?
Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY
User Definition, Profiles & Scenarios
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Centres for IBMe-business Innovation
The Innovation Centre
E-business innovation
Experiences
Alliance Partners
Careers
IBM Global Nav header
Contact us
Centres Worldwide
IBM Global Nav footer
Business Executive Resources
Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section
Home
About the Innovation Centre
About Innovation Centre (FLASH): Includes information
about the Innovation Centre and CAD drawings.
Rollover states on section of the centre drawings will
appear as rendered – this will navigate to local nav
sections:
Design Studio, Client work, Internet Café, Media Lab,
R&D lab, Maps.
Education
Innovation News
Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
•Create a consistent brand experience
•Simplify navigation (shortest possible path to content)
•Make the interactive experience compelling
•Tips and Insights on the ‘Creative Process’
•An exciting future for cross media content design
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Chris Anderson, wired Magazine, Nov 2004
Ric Holland, LAMP Mentor, Adelaide 2 September
Chris Anderson, wired Magazine, Nov 2004
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Ric Holland, LAMP Mentor, Adelaide 2 September
Audience Centric Design
•Ric Holland - 25 years of integrating media
•Graphic Designer 1980
•20 Game Designs and TV Promotions 1985
•4 colour film separations from desktop 1990
•Broadcast quality animation from desktop 1990
•Multimedia and full screen digital video 1994
•CD-ROM interactive games 1995
•Pro-photographic retouching & imaging services 1996
•Successful Pitch of Sydney Olympics web site 1998
Ric Holland, LAMP Mentor, Adelaide 2 September
•HP Internet branding and Value proposition
•HP CD ROM Game style corporate presentation
•Nida Acting College - CR ROM Game style promotion
•Kodak CD ROM Interactive product guide
•Toshiba - interactive sales tools
•Apple - third party products advertising
•Many websites
•Over 2000 Print, Interactive and Integrated media
projects
Ric Holland, LAMP Mentor, Adelaide 2 September