Designing And Managing Integrated Marketing Channels Visual Edition
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Transcript of Designing And Managing Integrated Marketing Channels Visual Edition
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Designing and Managing Integrated Marketing Channels
Anthony T. MedallaAteneo Graduate School of Business
December 8, 2009
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Outline:Designing and Managing Integrated Marketing Channels
1. Importance of marketing channels and values network
2. Understanding customer needs and value network
3. The role of marketing channels 4. Channel design decisions
5. Establishing objectives and Constraints
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Outline:Designing and Managing Integrated Marketing Channels
6. Identifying and Evaluating Major Channel Alternatives
7. Channel management decisions8. Channel integration systems9. Conflict, cooperation and competition10. E-commerce marketing practices
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Designing and Managing Integrated Marketing Channels
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Designing and Managing Integrated Marketing Channels
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Designing and Managing Integrated Marketing Channels
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1. Importance of marketing channels and values network
![Page 8: Designing And Managing Integrated Marketing Channels Visual Edition](https://reader033.fdocuments.in/reader033/viewer/2022061115/546391fdaf7959624d8b47fa/html5/thumbnails/8.jpg)
1. Importance of marketing channels and values network
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2. Understanding customer needs and value network
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2. Understanding customer needs and value network
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3.The role of marketing channels
0 Level
1 Level
2 Level
3 Level
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4.Channel Design Decisions
Analyzing Customer Needs
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5.Establishing Objectives and Constraints
Channels
Objectives
Prepare larger environment
Product
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6.Identifying and Evaluating Major Channel Alternatives
Exclusive Distribution Selective Distribution Intensive Distribution
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Selecting Channel Members
7.Channel Management Decisions
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8.Channel Integration and Systems
Vertical Horizontal Integrated Multi Channel
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9.Conflict, Cooperation and Competition
Conflict VS
Cooperate
Competition
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10.E-Commerce Marketing Practices
Pure-Click Brick-Click M-Commerce
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Summary: Designing and Marketing Integration Marketing Channels
think
Marketing channel
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Summary: Designing and Marketing Integration Marketing Channels
think
Revenue will knock
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Summary: Designing and Marketing Integration Marketing Channels
Consider customer needs
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Summary: Designing and Marketing Integration Marketing Channels
cooperate
think
Revenue will knockConsider customer needs
Good channel partner
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Designing and Managing Integrated Marketing Channels
Anthony T. MedallaAteneo Graduate School of Business
December 8, 2009