Startup Meets Corporate – Intrapreneurial Culture Through Startup Collaboration
Designing & building culture at a startup
description
Transcript of Designing & building culture at a startup
![Page 1: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/1.jpg)
Designing & building culture at a startup
[ Three practical tools to help you ]
Boston College Carroll School of ManagementSeptember 15, 2010
Rishi [email protected]
![Page 2: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/2.jpg)
What is startup culture?
2Rishi Dean – www.rishidean.com
![Page 3: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/3.jpg)
Started in a place like this?
3Rishi Dean – www.rishidean.com
![Page 4: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/4.jpg)
By people like this?
4Rishi Dean – www.rishidean.com
![Page 5: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/5.jpg)
To become world renowned places to work, like this?
5Rishi Dean – www.rishidean.com
![Page 6: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/6.jpg)
WRONG
6Rishi Dean – www.rishidean.com
![Page 7: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/7.jpg)
Culture doesn’t just
happen
7Rishi Dean – www.rishidean.com
…especially in a startup
![Page 8: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/8.jpg)
Startup culture is really hard to build…and harder to maintain
8Rishi Dean – www.rishidean.com
![Page 9: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/9.jpg)
WHY?9Rishi Dean – www.rishidean.com
![Page 10: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/10.jpg)
10Rishi Dean – www.rishidean.com
Hyper-growth
Stakeholders
MoneyAmbition
![Page 11: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/11.jpg)
“Karaoke Creativity” won’t cut it
11Rishi Dean – www.rishidean.com
![Page 12: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/12.jpg)
Must be specific to
your problem,implemented by your
people,in your business context.
12Rishi Dean – www.rishidean.com
…and withstand the test of time
![Page 13: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/13.jpg)
3 Ps of Culture Creation
13Rishi Dean – www.rishidean.com
1) Purpose2) People3) Process
![Page 14: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/14.jpg)
1) Purpose
14Rishi Dean – www.rishidean.com
![Page 15: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/15.jpg)
What do you value?
15Rishi Dean – www.rishidean.com
Customer Employee
Product
![Page 16: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/16.jpg)
2) People
16Rishi Dean – www.rishidean.com
![Page 17: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/17.jpg)
Team DNA
Rishi Dean – www.rishidean.com
“Brains”: Right & Left, Judgment, Creativity
“Guts”: Conviction & courage under uncertainty
“Charisma”: Leadership, negotiation, relationship management “Character”: Bias for
action, integrity, empathy
![Page 18: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/18.jpg)
3) Process
18Rishi Dean – www.rishidean.com
![Page 19: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/19.jpg)
19Rishi Dean – www.rishidean.com
![Page 20: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/20.jpg)
20Rishi Dean – www.rishidean.com
![Page 21: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/21.jpg)
Now, you’ve got
to stick with it
21Rishi Dean – www.rishidean.com
![Page 22: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/22.jpg)
You will be tested…
22Rishi Dean – www.rishidean.com
Keeping regular meetings
Celebrating the small stuff
Remote teams Tough hires Tougher fires Personnel issues Winning a deal …
![Page 23: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/23.jpg)
TakeawaysStartup culture is unique
Starting from zero (it just doesn’t happen) Driven by few, shaped by many Lots of external factors Can’t cut & paste
Three tools of culture creation:1. Purpose: what you value2. People: who you recruit & retain3. Process: what systems you build
Hard to build, easy to break23Rishi Dean – www.rishidean.com
![Page 24: Designing & building culture at a startup](https://reader036.fdocuments.in/reader036/viewer/2022062411/56816727550346895ddbbebc/html5/thumbnails/24.jpg)
I’m here to help
24Rishi Dean – www.rishidean.com
E-mail: [email protected] Blog: rishidean.com Twitter: @rishidean