Designing and Building Culture at a Startup: Using the Four Ps framework
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[ Using the ‘4Ps framework’ to help you ]
Rishi Dean [email protected] www.rishidean.com
MIT Sloan Entrepreneurs Breakfast Club February 11, 2011
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2 Rishi Dean – www.rishidean.com
Past Present
Foun
ding
Te
am
Employ
ee /
Cons
ultant
Been on the ground floor of three startups, shaping and growing them
Been in big companies and little ones, and involved in different capacities with all types
Seen the good, the bad, and the ugly
Made some many mistakes, which I’ll share, so you don’t have to
Adv
isor /
Men
tor
Timing
Invo
lvem
ent
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3 Rishi Dean – www.rishidean.com
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4 Rishi Dean – www.rishidean.com
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5 Rishi Dean – www.rishidean.com
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6 Rishi Dean – www.rishidean.com
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7 Rishi Dean – www.rishidean.com
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8 Rishi Dean – www.rishidean.com
HP
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9 Rishi Dean – www.rishidean.com
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10 Rishi Dean – www.rishidean.com
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11 Rishi Dean – www.rishidean.com
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12 Rishi Dean – www.rishidean.com
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13 Rishi Dean – www.rishidean.com
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14 Rishi Dean – www.rishidean.com
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15 Rishi Dean – www.rishidean.com
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16 Rishi Dean – www.rishidean.com
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17 Rishi Dean – www.rishidean.com
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18 Rishi Dean – www.rishidean.com
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19 Rishi Dean – www.rishidean.com
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20 Rishi Dean – www.rishidean.com
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21 Rishi Dean – www.rishidean.com
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22 Rishi Dean – www.rishidean.com
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23 Rishi Dean – www.rishidean.com
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24 Rishi Dean – www.rishidean.com
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25 Rishi Dean – www.rishidean.com
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26 Rishi Dean – www.rishidean.com
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27 Rishi Dean – www.rishidean.com
*Burton, M. D. (2001). The company they keep: Founders' models for organizing new firms [Electronic version]. In C. B. Schoonhoven & E. Romanelli (Eds.), The entrepreneurship dynamic (pp. 13-‐39). Stanford: Stanford University Press.
Engineering Work Skills Peer / cultural
Commitment Love Fit Peer / cultural
Bureaucracy Work Skills Formal
Star Work Potential Professional
Autocracy Money Skills Direct
Attachment Selection Coordination /
Control
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*Burton, M. D. (2001). The company they keep: Founders' models for organizing new firms [Electronic version]. In C. B. Schoonhoven & E. Romanelli (Eds.), The entrepreneurship dynamic (pp. 13-‐39). Stanford: Stanford University Press.
Innovation Enhancement Marketer
Engineering ✔ ✔ ✔
Commitment ✔
Bureaucracy ✔ ✔
Star ✔ ✔
Autocracy
✔
✔
Cost
28 Rishi Dean – www.rishidean.com
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29 Rishi Dean – www.rishidean.com
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31 Rishi Dean – www.rishidean.com
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32 Rishi Dean – www.rishidean.com
Pink’s motivating factors for knowledge workers:
Autonomy
Mastery
Purpose
[+ Camraderie]
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33 Rishi Dean – www.rishidean.com
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34 Rishi Dean – www.rishidean.com
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35 Rishi Dean – www.rishidean.com
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36 Rishi Dean – www.rishidean.com
Keeping regular meetings
Celebrating the small stuff
Remote teams
Tough hires
Tougher fires
Personnel issues
Winning a deal
…
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37 Rishi Dean – www.rishidean.com
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38 Rishi Dean – www.rishidean.com
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39 Rishi Dean – www.rishidean.com
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Culture matters a lot, and just doesn’t happen by itself
Startup culture is unique Starting from zero (it just doesn’t happen) Driven by few, shaped by many Lots of external factors Can’t cut & paste / cherry pick – must fit your situation
Four tools of culture creation (ensure internal consistency): 1. Purpose: what you value 2. Patterns: how you organize key levers 3. People: who you recruit & retain 4. Process: what systems you build
Hard to build, easy to break
40 Rishi Dean – www.rishidean.com
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41 Rishi Dean – www.rishidean.com
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42 Rishi Dean – www.rishidean.com
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43 Rishi Dean – www.rishidean.com
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44 Rishi Dean – www.rishidean.com
E-‐mail: [email protected] Blog: rishidean.com Twitter: @rishidean