DESIGN WEEK EVENTS Fuorisalone 2016 - Design … exhibitions by leading talent. ... The show is...

DESIGN WEEK EVENTSFuorisalone 2016

An event guide

Milano, 12- 17 April 2016

© DESIGN GROUP ITALIA

Index

01 / Areas in Fuorisalone

02 / Tortona

03 / Brera

04 / San Babila

05 / 5 Vie Art + Design

06 / Outer areas

07 / Ventura Lambrate

08 / Speciale XXI Triennale

2016, April 12-17DESIGN WEEK EVENTS Fuorisalone 2016 2


01 / Areas in Fuorisalone

32016, April 12-17DESIGN WEEK EVENTS Fuorisalone 2016

© DESIGN GROUP ITALIA 4

Fuorisalone areas

This year’s Fuorisalone events will be scattered across Milan in various locations. There are three main locations including; Brera, Tortona, and Lambrate. Four smaller regions including; San Babila, 5vie, Porta Venezia, and Sant’Ambrogio. Outside of these areas you will find independent locations with dedicated design projects.

Brera > Brera Design DisctrictTortona > Tortona DesignLambrate > Ventura LambrateSan Babila > Durini, Monforte, Quadrilatero5vie > 5 vie art+designPorta Venezia > Porta Venezia in DesignPorta Venezia > San Gregorio DOCETSant’Ambrogio > Zona Sant’Ambrogio5vie > Sarpi Bridge – Oriental Design Week

01 / Areas in Fuorisalone and Extra


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Extra: Salone Social Club

Follow all the Design Week excitement with the hashtag #LivingSalone16.

Fuorisalone:@fuorisalone#Fuorisalone2016#mdw2016 #milandesignweek2016

Fiera:@iSaloniofficial#SalonedelMobile

Tortona:@tortonadw@SuperstudioG

Brera:@BreraDistrict

5vie:@5viemilano

Ventura Lambrate:@VenturaProjects

La Triennale di Milano:@LaTriennale#21triennale

Follow Design Group Italia @Designgroupit

01 / Areas in Fuorisalone. Extra


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https://twitter.com/fuorisalone

https://twitter.com/isaloniofficial

https://twitter.com/_tortonadw

https://twitter.com/superstudiog

https://twitter.com/brera_district

https://twitter.com/5vie_milano

https://twitter.com/venturaprojects

https://twitter.com/latriennale


02 / Tortona



MIX IT UPPepsiCoVia Privata 6, Bugatti 9

PepsiCo unveils Mix It Up, an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent. This year’s Mix It Up event, envisioned by Design Group Italia, showcases PepsiCo’s recent innovations across its leading brand portfolio of snacks, beverages, and nutritional products.

F!ZZ Bar will offer an exciting variety of alcoholic and non-alcoholic cocktails throughout the day and night. F!ZZ Bar’s appearance will change throughout the day, visually marking the shift from morning to evening.

The Tea House Café will display offerings from Pure Leaf and Lipton iced teas. Pure Leaf is a premium-iced tea that starts with real tealeaves. Inside the Tea House, you can discover the enjoyment of Pure Leaf with a guided tea tasting with a sommelier.

02 / Tortona


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FREERIDE- RANGE ROVER EVOQUE CONVERTIBLELand RoverSpazio Click, Via Forcella 7

Land Rover introduces FreeRide, a project inspired by the characteristics of the new RangeRover Evoque Convertible. The installation, specifically designed and created by OdoFioravanti Design Studio for Design Week 2016, draws inspiration from Range Rover EvoqueConvertible with three prototypes embodying freedom, movement, and action. The car isthe central focus in a special set up that imitates open-air spaces including; the open road,mountains, and the sea.

02 / Tortona


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SUPERDESIGN SHOWSuperstudio Più - Via Tortona 27Superstudio 13 - Via Forcella 13, Via Bugatti 9

In its second edition, the SuperDesign Show is a new authorial format by Superstudio thatlooks into the future of design. The show focuses on many aspects of design including;research, the extraordinary in every day life, freedom of choice, contaminations betweenclassic and avant-garde, industry and craftsmanship, tradition and future, simplicity andmagnificence. Superdesign shows the awareness that perhaps everything has been done,and that the whole world takes part in the evolution of the habitat that surrounds us.

02 / Tortona


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IMAGINE NEW DAYSAisin DesignSuperstudio Più - Via Tortona 27

Imagine New Days is AISIN’s design project led by Aisin Seiki designers. The show by top quality creators encourages visitors to consider possible lifestyle changes for future generations.

The show expresses how superior design can support our daily lives, foresee into the future, and explore a wide range of inspired expressions for the next lifestyle generation.

The idea behind the design, is that the stories conceived and visualized will resonate with customers and lead to new comforts, experiences, and help to build a new generation of culture.

02 / Tortona


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URBAN TREE LOUNGE3M DesignSuperstudio Più - Via Tortona 27

3M DESIGN and Stefano Boeri Architetti present the Urban Tree Lounge, an installation to livean unexpected experience of rest and relaxation in the shade of an artificial tree made froman unusual combination of materials.

An artificial tree made of recyclable polymer materials, evoking nature in its substance,branches, and leaves. The special installation represents a sustainable combination ofarchitecture, materials technology, and applied science.

02 / Tortona


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THE INVISIBLE KITCHENMieleSpazio Emporio, Opificio 31, Via Tortona 31

Miele debuts the The Invisible Kitchen, a project that tells the story of the kitchen in an experiential manner like it’s never been told before. A revolution has swept across the entire cooking experience that has raised creativity to a completely new level.The project aims to inspire and provide a futuristic gaze into the behavioral changes in the kitchen.

02 / Tortona


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CRYSTAL AUTOMATAPreciosaQuattrocento, Opificio 31, Via Tortona 31

Crystal Automata, Preciosa´s exhibition of mechanical crystal installations, embodies the craftsmanship of glass masters and clock makers. Four crystal automation installations represent the eternal themes of the four elements: water, earth, air, and fire. These core substances define the quality and beauty of Bohemian crystal, shaped by the hands and breath of generations of craftsmen know as the Bohemian Alchemists. Thanks to the passion of these craftsmen, fascinated by the power of movement, the Crystal Automata can come alive.

02 / Tortona


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SETSUNAToyotaOfficina 31, Opificio 31, Via Tortona 31

Alongside the presentation of Setsuna, the Japanese designer Naohiko Mitsui has produced aspectacular artistic installation for Toyota; a new car concept made mainly of wood. Thedecision to use wood, a material that is durable but changeable over time reflects Toyota’sintent to give shape to the relationship between people and their cars. The Setsuna displaywill express how cars are transformed over time as they absorb the aspirations, memories,and emotions of the generations within one family.

02 / Tortona


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BETWEEN SPACE AND OBJECTSArcon, Opificio 31, Via Tortona 31

YOY, the Japanese design studio, made by Naoki Ono, investigates new ways to interactspace and objects by offering entirely innovative and intriguing solutions, between illusionand reality. Selected works will be displayed such as Canvas, a picture of a chair that can besat on, Peel, a wall lamp that appears from behind a peeling wall, and Light, a table lamp thatprojects a lampshade. Alongside these pieces, YOY will be presenting three new worksduring design week.

02 / Tortona


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AN ENCOUNTER WITH ANTICIPATIONLexusTorneria Carrozzeria, via Tortona 32

Lexus presents, An Encounter with Anticipation, created and designed by Formafantasma.The exhibition concept is based on the theme of anticipation and transparency. The eventwill lead visitors to discover the essence of craftsmanship by the Japanese brand whileobserving how technology and stylistic approaches are translated into an experience which isboth aesthetic and emotional.

The star chef Yoji Tokuyoshi will express the theme of transparency in a culinary experience.

02 / Tortona



GLOW OF LIFEAsus DesignPadiglione Visconti, Via Tortona 58

The award-winning ASUS Design Center is presenting the Glow of life exhibition, inspired by nature and the spirit of zen.

The ASUS vision conveys the creation of exciting new technologies that empower users by bringing light and color to their worlds through engaging digital experiences. The exhibition features a forest of illuminated tree sculptures, each fitted with a glowing sensor that pulses and cycles through different colors to represent the four seasons. Visitors are invited to interact with installations by using their smartphone's flashlight in order to bring the forest alive with a mesmerizing and harmonious display of light and color.

02 / Tortona


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ONENESS IS AT HOMEWhirpoolOfficine Savona, Spazio F, Via Savona 35

The Whirlpool exhibition space presents a symbolic house where each feature displays itsown personality. The exhibition allows visitors to discover the technological dynamism ofWhirlpool’s cutting-edge design, the elegance and the personal touch of Hotpoint, and thereliability and practicality of Indesit. The theme of Oneness at home, will express the idea oftechnological innovation and modernity that reigns inside the new Whirlpool house of show-cooking.

02 / Tortona


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NEW! NEWER! NEWEST!Marteen BaasGreen stage, Via Savona 33

Two years after Marteen Baas created the award-winning, lively circus design for the showcalled Bass is in Town, Baas has come back with his new show, called NEW! NEWER!NEWEST! The show is supported by the Groninger Museum with the collaboration of MilanoSpace Makers. The organizers promise that this year’s show will be the newest, bigger thanthe biggest, and futuristicer than futuristicst design of this year’s Salone del Mobile.

02 / Tortona


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UNVEIL Naoto FukasawaAlatha, via Savona 37

The exhibition by Naoto Fukasawa will unveil GEOLUXE’s uniqueness through pureness, bypresenting the essential values of this outstanding material through the grace of his essentialproject approach.

There will be two exhibitions:

The new Eramo, inspired by Eramosa, a natural Canadian stone.

Palizza stones, reflecting the Palissandro, a fine-grained, veined white marble found in theDolomites.

02 / Tortona


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THE UNEXPECTED WELCOMEMoooiVia Savona, 56

For the fourth time, Moooi is eager to transform the 1,700 m2 space into a universe ofsophistication, surprising creativity, and rebellious harmony. Oversized prints of the award-winning photographer Rebecca Bathory’s lost and illicit worlds will add depth to Moooi’shome settings.

02 / Tortona


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SMART WRITING CENTREMoleskineVia Bergognone 34

Introducing the Moleskine Smart Writing Set: a new way to work, study and create. Journeyaround Milan’s Fuorisalone with Moleskine, through stories, maps, and sketches that beginwith life on paper before appearing instantly on a screen, ready to be edited, and shared.Discover the evolution of note-taking for yourself with the new generation Paper Tablet,designed by Giulio Iacchetti, the Pen+ and companion app, that together allows you todigitize notes and sketches in real time.

02 / Tortona


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RED BULL UPCYCLINGVia Tortona 35

Red Bull UpCycling is about spreading the word on sustainability and reusability of materials.The creative recycling project involves the students from IED Milano. The students workedon giving a new life to 2 Red Bull Minis and to visibility materials such as signs, bar counters,and coolers into functional design works. Roll holders, furnishings, and bicycle racks, are justa few of the objects to be displayed for the first time at the Hotel nhow Milano.

02 / Tortona


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03 / Brera



NENDO 50 CHAIRChiostro Minore di San Simpliciano, piazza Paolo VI 4

Japanese design studio Nendo has created a series of 50 chairs. Each chair is based on theabstract lines and grids used in graphics for manga-style comic books.

The chairs in the Manga collection are made from polished stainless steel. Each chair isintended to emulate a design element used to illustrate emotions or actions in stories.

03 / Brera



WHEN OBJECTS DREAMEcalVia dell’Orso 16

Do objects sometimes dream about themselves? What if we could enter their dreams? Virtual reality? Connected objects? The When Objects Work exhibition is a collection of interactive experiments developed by Media and Interaction Design students.

03 / Brera



7 DIMENSIONSPanasonicVia S. Carpoforo 9 - via Fiori Chiari 17/a

7 Dimensions is a combined audio and visual spatial installation created by seven pillars with140 monitors. The pillars represent a unique fusion of space and video. The exhibitionpursues the concept of Japanese culture as a space that reveals itself as one meandersthrough the pillars. Japan's unique perspective of coexistence with nature expresses a senseof beauty that has endured since ancient times. The pillars allow people to explore conceptsof internal versus external, and how they are distinguished from or connected to others.

03 / Brera



IN MY MIND CRAFTMindcraft16Via Clerici 10

The Danish Arts Foundation presents MINDCRAFT16 in Milan. The exhibition showcases new and original works by some of Denmark’s leading designers and craftspeople.This year, the Danish Arts Foundation asked the design duo GamFratesi to curate and design the exhibition, which is presented at the Circolo Filologico in central Milan.

The combination of the words Mind and Craft, highlights the goal of the exhibition series, to showcase the capacity and potential of a field that spans from experimental, innovative, and conceptual design to the technical proficiency and material knowledge from crafts. This year, GamFratesi defined a theme that has provided an added dimension to MINDCRAFT16.

03 / Brera



LAGOVia Brera 30

Discover LAGO at the Milan Design Week: the interior exhibition at the Salone del Mobile, new products, the new LAGO App, and all the events of the LAGO Interior Life Network.

INTERIOR LIFE NETWORK

From Appartamento LAGO in Via Brera 30 to LAGO inside Milano Brera @Punto Enel, this year the INTERIOR LIFE NETWORK locations will host a rich program of events for all visitors during Design Week.

NEVER STOPLaunch of the Never Stop campaign with an happy hour and DJ set by musician David Dileo , better known as Boosta and a cooking show by the chef Sonia Peronaci.

03 / Brera



04 / San Babila



FOREST OF LIGHT COS and FujimotoCinema Arti in Via Mascagni 8

Japanese architect Sou Fujimoto has designed this year's Milan Design Week installation forfashion brand COS. The exhibition will feature cones of light created by spotlights.Sou’s idea is to illuminate the space with spotlights suspended from the high ceiling to createareas of overlapping beams and shadows as an homage to the building's former use as acinema and theater.

04 / San Babila



IL CIOCCOLATINO COME LO VUOISHOCKINOMinotticucine, via Larga 4, Thursday 12 April, 18-21

The two designers Gabriele Cossu and Piergiorgio Carozza have designed a buildable pralinechocolate including three parts: a base, ring, and top. The chocolates are made with thetechnique of ganache and the center of the chocolates are composed with variety of grainsand nuts. The customization of the chocolate provides 3 types of packages with 36 elementseach. There’s 216 different possibilities to try!

04 / San Babila



DOPPIAFIRMA: DIALOGHIVeneranda Biblioteca Ambrosiana, Piazza Pio XI, 2

Yoox.com Living and Cologni Foundation for arts and crafts are pleased to present DoppiaFirma, an experimental project that combines innovative design with the tradition of the great masters of Italian art.

The purpose of the project is to create a unique collection of 16 pieces of refined objects, each of which are the fruit of the creative exchange between a designer and craftsperson from the Savoir – faire. The new works arise from the cross-fertilization between a project open to contemporary culture and the know-how that it is an authentic expression of the locality.

04 / San Babila



LA SALUMERIA DEL DESIGNLea CeramicheVia Durini 3

Lea Ceramiche will transform a part of their flagship store into a tailor-made gourmetexperience inspired by last year’s Expo in Milan.

The creator of the transformation is the designer Diego Grandi. Lea Ceramiche and DiegoGrandi are partners in the project Piacere Modena, the brand that distributes artisanproducts from the Emiliano area in over 50 countries.

04 / San Babila



ROOM MATE GIULIAVia Silvio Pellico 4

Enrique Sarasola, the Spanish entrepreneur found the ideal location for his hotel in a formerbank in the heart of Milan. In what was an austere nineteenth-century architecture, theSpanish architect and designer, with a light-hearted irony, has manged to create awelcoming environment with materials and color combinations inspired by the City of Milan.

04 / San Babila



LE CARTE DI TEXTURAEGalleria Statuto 13, via Statuto 13

Texturae, the new Italian brand will debut at Fuorisalone. Designed and built by DanielMorabito, Dario Pulitanò, and Reggio Calabria, this project looks at wallpaper as not adecorative piece but as a design object that can be used to transform and take conventionalspaces to new horizons.

04 / San Babila



VIA LUCISLasvitPalazzo Serbelloni, c.so Venezia 16

The Czech company Lasvit promises to present a spectacular show at the noble floor ofPalazzo Serbelloni. Visitors are invited to admire the restoration of precious chandelierscreated for Napoleon Bonaparte during his stay in Milan. In this historical setting, the pastmeets the future. Moritz Waldemayer, Andre Fu, Maurizio Galante, and Boris Klimex,reinterpret the neoclassical style of the chandelier in a modern light by blending the skills ofCzech glassmakers with advanced technology.

04 / San Babila



05 / 5 Vie Art+Design



HERRINGBONESRaw EdgesSpazio Sanremo Via Zecca Vecchia, 3

Raw Edges, the headquarters of the Spazio Sanremo event, will be expanding its route to theCatholic University and the Diocesan Museum. The two designers, Yael Mer and ShayAlkalay, will create a performance scene in a public laboratory. The exhibition will be afurther step in researching work on patterns, lines, shapes, and colors that trace a sort ofevolution in the material of the projects submitted in recent experimentations.

05 / 5 Vie Art + Design



A MATTER OF PERCEPTION: Tradition and Technology Palazzo Litta, C.so Magenta, 24

A Matter of Perception: Tradition and Technology is in collaboration with DAMN Magazine.For the third edition of this special exhibition. The architect Francis Diébédo Kéré has createdan African theme as the background to the works of many Italian and international talent,including; Formafantasma, Michele De Lucchi, Andrea Branzi, Francisco Gomez Paz, MatteoRagni, Lanzavecchia + Wai, Mist, Muller Van Severen, and Jasper Morrison




Design week will see the re-opening of Palazzo Turati to host Masterly Dutch in Milan, aDutch Pavillion in the heart of Milan. Over 125 designers, makers, and artisans will exhibitdesign, art, photography, fashion, and crafts that showcase the best of the Netherlands.

41

MASTERLY - DUTCH IN MILANVia Meravigli, 7




06 / Outer areas



MATERIALITYTom DixonRotonda della Besana Church, Via Enrico Besana, 12

British designer Tom Dixon will debut a range of homeware that references the brand'smaterial building blocks.

The presentation will take place at The Restaurant by Caesarstone and Tom Dixon – acollaboration between the designer and the quartz-surface brand for which four Kitchenunits will be used to produce a menu for visitors.

The collection named Materiality is made up of five ranges, each highlighting the basicmaterials or raw matter used by the brand to create products.

06 / Outer areas



NEW CRAFTVia Giulio Procaccini 4

New Craft is a project created and designed by Stefano Micelli and presented at the SteamFactory for the XXI International Exhibition of Milan Triennale. The exhibition aims tovisualise the virtuous encounter between technological innovation and excellentmanufacturing.

06 / Outer areas



SOFT HOME: INTERIORS AND DIGITAL EXPERIENCE Palazzo Bovara – c.so Venezia 51

The title of the exhibition, Soft Home, refers to the double meaning of the word soft, both asan abbreviation for soft technology and softness attributed to a cozy, comfortable, and softhome. The visitor travels through an animated interior with sophisticated yet simple to usetechnology. The furniture and objects stimulate interaction for guests. Visitors are greetedby a domestic indoor garden before passing through rooms with evocative names. Thefirsthand experience travels through unpublished digital experiences related to differentthemes with albums of digital art collections.

06 / Outer areas



THE NATURE OF MOTIONNikeVia Orobia 15

Nike has created The Nature of Motion, an exhibition to develop each project capable ofdecreasing the distance between the body and the product. In this exhibition, form,function, and movement are to be explored like an obsession. To do this task, Nike havecalled upon several designers including Martino Gamper, Max Lamb, Clara Von Zweigbergk,Shane Schneck, Enrica Cavazan, and Marco Zavagno. The selection of designers are united bya passion for the manufacturing of quality products, pioneering new methods of production,and creating a new version of reality.

06 / Outer areas



THE ART OF LIVING 2016Permanente, via Filippo Turati 34

Imagine a home where everything (or almost everything) is technological. A hypotheticalhome of the future with ten hi-tech rooms. The third edition of the exhibition The Art ofLiving is a reflection on how we will live and decorate domestic spaces. The walls are scrolledwith the thinking of architects, designers, artists, and thinkers of the international scenefrom A (Alessandro Mendini) to Z (Zaha Hadid). The exhibitions is a cloud of contemporarythought that accompanies the visitor on a path that focuses on the hidden value of thefurniture and on how technology is transforming styles and ways of living.

06 / Outer areas



MILANO CONTRACT DISTRICTVia Guicciardini 6 – via Melloni 3

The Milano Contract District’s showroom is dedicated to clients and professionals of RealEstate with the aim of offering exclusive services for the B2B market. The space is normallyavailable by appointment only, however for Design Week the showroom will be open to thepublic.

06 / Outer areas



CAPPELLINI POINTBastioni di Porta Nuova 9

The Cappellini Point exhibition is in a private setting, characterized by a dynamic architecturethat reproduces the hyper-realistic atmosphere of a private loft, visitors will be able todefine the vision of living by Cappellini.

06 / Outer areas



THE PERFECT DENSITYB&B ItaliaTriennale, Viale Alemagna 6

An exhibition celebrating the company’s 50th anniversary designed by Migliore + Servetto Architects. The exhibition is an unexpected interpretation of the extraordinary path of B&B Italia through creativity, technology, and innovation, as well as commitment to spreading the culture of design and living in the world.

06 / Outer areas



INTERNI OPEN BORDERSUniversity of Milan, Via Festa del Perdono 7Torre Velasca, Piazza Velasca 5Orto Botanico Di Brera, Via Brera 28

In its 19th edition, Interni open Boarders takes place in three key areas; University of Milan,Orto Botanico di Brera, and Velasca Tower, home to the Audi City Lab. The exhibition bringstogether a series of interactive installations, macro objects, micro structures, and exhibitionsthat explore the overcoming of disciplinary boundaries. The theme is developed as anextension of the submission of new synergies, contamination with different research areassuch as film, and the application of architecture and design in areas such as digital evolution,technology, and sustainability research.

06 / Outer areas



#untaggable futureAudi City LabPiazza Velasca, 5

La Torre Velasca, is the star of this year’s FuoriSalone’s Interior Open Borders. Audi City Labwill be performed in four thematic paths titled Untaggable Future: People, Cities, Energy,and Lights. The spaces have been reinvented by designer Piero Lissoni. Attend the exclusiveevent with leading figures of our time, while also discovering details about the new Audi Q2 .

06 / Outer areas



WALLPAPER* ARCADEvia San Gregorio, 43

Wallpaper*’s Handmade extravaganza returns to Milan for its seventh edition and is onceagain taking over the Via San Gregorio’s Arcade.

The Wallpaper* Arcade will feature an exhibition of specially commissioned objects,furniture, fashion, food, accessories, services and installations, dedicated to the fine art ofhostelry and world travel.

The Arcade will also feature an installation of aluminum by Jean Nouvel and Neal Feay.Others showcasing their pieces include American theatre director Robert Wilson, whosechandelier for Italian company Slamp will serve as centerpiece for the Hotel’s ballroom,David Rockwell’s intimate apartment with Stellar Works, and Nude’s new collection of glasspieces. Plus, Austrian lighting specialist Kalmar will join forces with the Wallpaper* Store fora presentation of key pieces from the Kalmar catalogue, paired with production versions ofWallpaper* Handmade projects.

06 / Outer areas



BORING COLLECTIONLensveltVia Privata Oslavia 1

Boring Collection was conceived and developed out of dissatisfaction with the appearance ofcontemporary project furniture. The looks of affordable office furniture are pretty muchdictated by legislation and therefore often detonate with the rest of the interiors andsurroundings.

Boring Collection does not pretend to be more beautiful, in fact; Boring collection does notseek any attention. To the last detail, the furniture is a modest soft grey, and all shapes arearchetypical, straightforward and discrete, with only one goal: to draw the eye to the thingsthat actually matter. Boring Collection is not about furniture.




ENVISION: PRODUCTS IN PROCESSVia Privata Oslavia, 3

Envision is a group exhibition that showcases everything but the end product. The collectionof work aims to offer new insights to different phases that would normally never be seen bythe public's eye. By revealing the steps of the extensive research process that precedes adesign’s final outcome, the collection breathes life into initial concepts and pushes themtowards reality.

Participants:

Adrianus KundertBastiaan de NennieIwan PolJeroen van de GruiterSanne SchuurmanSimone PostStudio PlottStudio Truly TrulyTijs Gilde




TOUCH BASEDesign Academy EindhovenVia Cletto Arrighi 10

On show at Ventura Lambrate will be an exhibition from the Design AcademyEindhoven students entitled Touch Base. Curated as a counter-movement to theoverwhelming presence of technology and digitalism, Touch Base reveals a hunger for amore real and tactile experience in an era dictated by the digital.




POETRY, 21 WORDS FOR ...LogotelVia Giovanni Ventura, 15



The show exposes and addresses the theme of poetry and design. Poetry wants to go againstthe various proposals of Design Week, especially by going in a different directions fromprojects about contemporary life and reassuring design. Design can stimulate emotions,express a transgressive force but only when design meets with poetry. The exhibitionincludes 21 projects that merge symbolism with choice of materials.


PLUSDESIGNVia Giovanni Ventura, 6

Plusdesign exposes the works of designers who have collaborated with the gallery throughout the last year. The exhibition creates a time line of works. Plusdesign will host variousdesigners including; Aart Van Asseldonk, Dirk Vander Kooij, Ilias Lefas, Canedicoda, DuccioMaria Stems, Misha Hollenbach with Cali Dewitt Thornhill, and Lucas Munoz Munoz.




LABEL BREEDVia Giovanni Ventura, 6

LABEL BREED takes an innovative approach to the international stage with their latest collection named 2.00. Designers and manufacturers closely collaborated and explored the entire value chain including raw materials, technology, and production, to present inspiring products set to change the world. The 2.0 collection was created in collaboration with Chris Kabel and St. Joris Keramische Industrie, Christien Meindertsma, Havivank, Forbo, Marleen Kaptein, NLR, Simone Post and Vlisco




DARE FORMA AI DESIDERIVia Conte Rosso 26Via Solferino 12Via Brera 28

Dare Forma ai Desideri is an exhibition of fascinating sculptures installed along the itineraryexhibition in the city. The exhibition can be found in three different areas of Milan with thesame subject; Zenobia which is available in three different sizes. The first can be found on ViaSolferino 12 in the Brera Design District, in the shop L'Occitane en Pronvence. The secondZenobia can be found in IAG lab Via Conte Rosso 26, in the Ventura Lambrate district. Thethird Zenobia, the largest, can be found at the Lab Gallery DepurArt Purifier Nosedo in ViaBrera 28.




XXI Triennale International ExhibitionAfter 20 years, XXI Triennale is making a comeback with a selection of 22 exhibitions across the city.



W. Women in Italian DesignPalazzo della Triennale

The Mulitcultural MetropolisPalazzo della Triennale

RoomsPalazzo della Triennale

Architecture as ArtPirelli Hangarbicocca

BrilliantPalazzo della Triennale

New CraftFabbrica del Vapore

SemperingMudec

ConfluenceMuseo Nazionale della Scienzae della Technologia LeonardoDa Vinci

The Logic of ApproximationPalazzo della Permanente

Design Behind DesignMuseo Diocesano

Neo PrehistoryPalazzo della Treinnale


XXI Triennale International ExhibitionAfter 20 years, XXI Triennale is making a comeback with a selection of 22 exhibitions across the city.



Campus and ControcampusPolitecnico di Milano

La Bellezza QuotidanaVilla Reale di Monza

Came video/art. A surveyIULM University

Home of the WayfarerUniversity of Milan

Quattroruote Road to (R)evolutionVilla Reale di Monza

The Architectures of IndustryPirelli Headquarters

ArchidveristyTriennale Expogate

Design Before designVilla Reale di Monza

The Ages of the SkyscraperPirelli Tower

The Shape of ThingsMuseum of Contemporary Photography

City After CityEx Expo site

DESIGN GROUP ITALIAVia Aleardo Aleardi, 1220154 Milano ITALIAtel. +39 02 58325272

www.designgroupitalia.it

THANK YOU.

234 West 39th StreetNew York, NY 10018 USAtel. +1 (718) 5771385

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