Design Thinking for a

Culture of Innovation

2017 MMANC

Conference Pamela Antil

City of Santa Barbara

Kathy Lang City of San José

Innovation

Why Am I Here?

What will I accomplish?

What can you glean from listening to me?

Innovation

Innovation is both a process and an outcome.

You may create a new service, system or process OR enhance an existing one.

Innovation can also take the form of discontinuing an inefficient or out-of-date service, system or process.

Your DT Journey

Draw a Sunset

Innovation

Government not typically at the forefront of innovation, why is that?

If we don’t innovate, how do we solve new problems?

Thinking about our colleagues – who is innovative?

What would help us to be more innovative?

Innovation + Design Thinking

What is Design Thinking?

Developed at Stanford University d.school

Process used by Industrial Engineers/Designers

Human Centered Design Process

Sets platform for ability to be innovative

Today’s training based on Silicon Valley firm – IDEO

IDEO CEO Tim Brown, “Change by Design” book

Who Is IDEO?

IDEO helped Apple design the first commercial mouse

IDEO designed the Sherwin Williams design center concept

The new Los Angeles County Voter “One Device For All”

What is Design Thinking?

Designers have a unique way of solving problems…

Focus on how humans interact with the product, not the form or function.

What is Design Thinking?

What is Design Thinking?

Using a Human-Centered Approach

What is Design Thinking?

Conversion Putting people first

Insight Learning from the lives of others

Observation Watching what people DO, Listening to what they DON’T SAY

How do I “do” Design Thinking?

Five Process Areas

Empathy

Define

Ideate

Prototype

Test

How do I “do” Design Thinking?

Case Study

Student group given a challenge: Address the mortality rate of premature and low-birth weight children in developing countries.

Embraceglobal.org

Case Study

BACKGROUND

Initial assumption: Hypothermia due to lack of body fat is a major factor. Using an incubator will resolve hypothermia. Maybe hospitals cannot afford incubators.

Initial Definition: How might we design an incubator for less than $250?

Case Study

EMPATHY

After traveling to Nigeria they realized the problem is not a lack of incubators. The problem is children are born in remote villages and mothers cannot travel fast enough to the hospitals to save their children. Also, villages have no electricity for an incubator.

Case Study

DEFINE

How might we create a way for mothers to transport their children over long distances without requiring electricity?

Case Study

PROTOTYPE

Built a “cocoon” that wraps around the baby. Inside is a pouch that holds phase change materials. Mother boils the pouch and inserts it into the cocoon. Stays warm for a long time and if it cools down the mother just needs to put it in boiling water again. Temperature is monitored by a built-in thermometer.

Case Study

TEST

During the long trip mothers kept opening the cocoon to make sure the baby was okay. A see-through panel was installed on the front of the cocoon. Mothers operated more by intuition so they did not use the built-in thermometer to monitor temperature. A new monitoring system was installed that simply indicated “good” or “bad.” If the temperature was bad, Mother knew she needed to warm up the pouch again.

Empathy It starts with empathy

Learn about the people for whom you are designing

Ask questions

Watch how they interact with your product or service

Empathy Define the issue/problem

Re-define and focus your questions based on your insights from the empathy stage

Your DT Journey

In table groups, take 5 minutes to discuss some ideas for issues in the community that you would like to resolve. Pick one and design your initial problem statement. Possible ideas:

How might we improve the community experience using technology? How might we improve the recruitment and onboarding experience for new employees? How might we encourage more small businesses to move downtown? Use your own example

“How might we . . .”

Ideate

Brainstorm creative solutions

Defer judgement

Encourage wild ideas

Build on ideas of others

Stay focused on the topic

One conversation at a time

Be visual

Go for quantity!

Ideate

https://vimeo.com/9849184

Your DT Journey

Take 15 minutes to brainstorm as many ideas as you can to begin designing a map to address the issue/problem Remember:

Use one stickie per idea No bad ideas No judging Yes, and . . . Add to the ideas of others – make things better!

Prototype

Build a representation of best ideas to show others Prototype with intention

Be agile

Focus on the USER experience

Build on feedback

It doesn’t have to be perfect!

Role Play!

Prototype

Prototype

https://vimeo.com/13377903

Your DT Journey

Take 45 minutes to build your prototype

Prepare a presentation

Be Creative!

Don’t Panic!

Have Fun!!

Test

Define Success

Pilot

Assess how solution is working

Keep iterating and testing

Keep innovating!

Test

Your DT Journey

Take 10 minutes to test your prototype with a table near you

Provide feedback or suggestions about each other’s presentations

Iterative Process

Return to your first question, “How might we….”

Look at your roadmap and how you defined success

Look at success from different angles such as community, department, City/County, elected officials

As a team, regularly share your top 5 wild ideas - Keep in mind effective risk analysis and support others’ top 5 wild ideas

Resource Books

Change by Design by Tim Brown

Art of Innovation by Tom Kelley

Creative Confidence by Tom Kelley

Other Resources

Design Kit http://www.designkit.org Human centered design mindsets, methods and case studies

Stanford d.School http://dschool.stanford.edu/ Virtual crash course, public classes, resources and training materials

This is Design Thinking http://thisisdesignthinking.net/ Resources and case studies using Design Thinking

Colleagues/team at your organization

Questions or Comments

Pamela Antil Pantil@santabarbaraca.gov @Pantil1204

Kathy Lang Kathy.Lang@sanjoseca.gov @KitKatsp