Fostering a Culture of Innovation with Design Thinking

1INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Maren Christin Huebl, SAP@marenchristin

Fostering a Culture of Innovationwith Design Thinking

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1. WHY2. WHAT3. HOW

4. Exercise

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1. WHY

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of CEOs find it important to specifically include innovation in their business strategy

77%

Source: Forbes insights, 2016 Global CEO Outlook

Why is everyone talking about innovation?

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Source: Capgemini Digital Transformation Institute Survey 2017, N = 1700, 340 organizations

of respondents consider culture as the top 1 hurdle to digital transformation

62%

What does this have to do with culture?

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“Leadership often underestimates the importance of culture and yet, culture is one of the most important sources of competitiveness.”Deborah Ancona, MIT Sloan School Professor


2. WHAT

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What is culture?

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CULTURAL ARTEFACTS: Easily observable

COMMUNICATED VALUES: At the surface

Based on: Schein (1985), Organizational Culture and Leadership p.26 ff.

Behaviors or rituals, like a daily stand-up

Transparency

The more you share, the more opportunities for collaboration arise

BASIC ASSUMPTIONS: Deeply held and “under the surface”

Culture


Change culture: put ideas into action!

CULTURAL ARTEFACTS: Easily observable

COMMUNICATED VALUES: At the surface

BASIC ASSUMPTIONS: Deeply held and “under the surface”


What is innovation?

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Three perspectives on innovation


Design Thinking is a systematic, human-centered approach to solving complex problems. It combines three essential components of innovation: technical feasibility, economic viability and human desirability.

What is Design Thinking?


3. HOW

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SAP’s approach to Design-Led Innovation

PeopleMultiple perspectives in the team

ProcessIterative Design Approach

PlaceFostering creativity

& collaboration


PeopleInvolving multiple perspectives, skills & mindsets

Designer

BusinessExpert

TechExpert

DTCoach

EndUser


Iterative Design ProcessInvesting in problem finding and problem solving

DesignDiscover Deliver

Scope

360° Research

Synthesize

Ideate

Prototype

Validate

Implement Deploy

Test


Open SpaceFostering creativity & collaboration


SAP’s Design Thinking journey with ups and downs

DT added to dev. process

Resulting in DT by checkbox

Design is rewarded with a seat at the table

AppHaus team offers design servicesFrustration that DT

cannot be practiced

1000’s trained & energized by DT

2004 2008 2011 2012 2013 2017

Co-Innovation with customers

Jour

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ly c

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en, N

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016


We humanize business software through Design

Our Vision as AppHaus Team

Seoul

Heidelberg

Berlin

Palo Alto

20132017


Building empathy at Daimler AMG

https://youtu.be/Kq9bV3paMAs


How to createa culture that fosters

innovation?

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Embracing complexity


Enhancing our understanding of innovation culture

PeopleMultiple perspectives in the team

ProcessIterative Design Approach

PlaceFostering creativity & collaboration

LeadershipDistributing power &

ensuring psychological safety

CommunicationTalking at eye-level

NetworksCollaboration across silos & companies


1. New ideas are not welcome: “Hm, but”… instead of „yes, and“.

2. Lack of empowerment: new ideas are not included in decision making processes.

3. Missing inspiration and role models:people don’t know where to start and feel constrained.

…

What are typical barriers of innovation culture?

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Re-Designing Leadership



BEHAVIOURS:Putting the experts front & centerNo approval processes

VALUES: TrustTransparency

BASIC ASSUMPTIONS: “I don’t know it all”“It is not about me” (servant leader)


How Scrum helps me to distribute power

CHALLENGE:Missing overview“I’m deciding everything

on my own”

SOLUTION:Co-created backlogJoint planning

IMPACT:Big picture on the wallEmpowerment of team




”Some of the most important future innovations will not come from new technologies, but from new forms of collaboration.”Thomas Malone, MIT, 2015


4. Exercise

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Putting ideas into action: empathy practice (1/3)

1. Learn how the ideal work environment looks and feels like

• for you

• for your partner (2 x 3 Minutes)

3 min

2 x 3 min



2. Share your learning with the group

This is…

An inspiring insight I learned about... is ...



3. Discuss what’s next

For which project / business challenge would it be helpful to build empathy?

4. Share your idea

3 min

Maren Christin HueblDesign & Community [email protected]@marenchristin

Thank you!

Learn more at experience.sap.com/designservicesMail us at [email protected] us on Twitter @SAP_designsWatch our YouTube Channel Friend us on FacebookFollow us on LinkedIn

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Fostering a Culture of Innovation with Design Thinking

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