Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn!...
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Customer Experience Design Thinking Design Thinking Design Doing
Transcript of Design Thinking Doing€¦ · Design Thinking Prototyping Prototyping Prototype to learn!...
CustomerExperience
DesignThinking
Design Thinking
DesignDoing
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision
tangible real
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
A prototype is a 3D-version of your vision1. enables you to test and refine the functionality of your idea2. enables you to test the performance of various materials2. enables you to describe your product more effectively
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Fail early, and often!
Error Cost
Project Timeline
ProtoType Fial = Learn more
To lateProject
Risk
Launch
# of test cycles
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Make sure people really want your product.
To avoid sunk cost fallacy.
Check if you solutions fits a big enough problem
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
What about accidental ordering?
What feedback do people need when
underway?
Are people willing to order over an app?
CustomerExperience
DesignThinking
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
Are people willing to order over an app?
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype to learn!
Application to order pizza with a single tap.
Idea
Design QuestionsDevelop
What about accidental ordering?
What feedback do people need when
underway?
Are people willing to order over an app?
Will people do this on their
smartwatch?
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Diving into the first good idea
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Diving into the first good idea
Solution Test out many ideas
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
Endowment Effect
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Falling in love with your prototypes
Solution Quick & dirty prototyping
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
Develop
CustomerExperience
DesignThinking
Prototyping
Prototyping
Prototype Pitfalls Waisting time pichting and explaining
Solution Action bias
Develop
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Prototyping without a purpose
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Prototype Pitfalls Prototyping without a purpose
Solution have a question in mind
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Persona Customer Journey
Experience Journey/scenario’s User Journeys
Storyboards ‘micromoments’
prototype
Your idea
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
CustomerExperience
DesignThinking
Develop>Test
Prototyping
Prototyping
Deliver
Implementation
Testing
CustomerExperience
DesignThinking
Develop>Test
Prototyping
Prototyping
Feedback Info
Number of itterations
5 5Number of people
Deliver
Implementation
Testing
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
ROUND 1 - own peers
ROUND 5 - real end user
5Number of people
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
ROUND 1 - own peers
ROUND 5 - real end user
5Number of people
create different versions to trigger
feedback
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
Extreme Users
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping
Deliver
Implementation
1 Keep the iterations between Design and Test short
2 Start by testing your customers’ jobs, pains and gains before testing solutions
3 Customers rarely do what they say they’ll do, so be actionable in your tests
4 Make it measurable!
5 Use quick and cheap tests to produce first insights.
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping Testing
CustomerExperience
DesignThinking
Discover Define Develop Deliver
DivergeConverge
Make sure you solve the right problem.
Time
Idea
s, a
ltern
ativ
es, o
ppor
tuni
ties
Iterative & Exploratory
Proces
Research Ideation Prototyping Implementation
Problem Space Solution Space
Develop Deliver
CustomerExperience
DesignThinking
Develop
Prototyping
Prototyping Testing
Deliver
Implementation
Discover Define
Research Ideation
