Prototyping Design Pack
27
Inside Design – Prototyping 24 January 2017 @uscreates #InsideDesign www.uscreates.com
Transcript of Prototyping Design Pack
Inside Design – Prototyping 24 January 2017
@uscreates #InsideDesign www.uscreates.com
Uscreates is a design led agency creating better outcomes and
experiences in health and wellbeing.
Our Clients.
Introducing the value of prototyping.
What is prototyping?
What is prototyping?
The process of mocking up an idea quickly and with minimal
resource to assess and improve its viability,
desirability and feasibility.
Prototyping in healthcare: New Zealand
How Uscreates use prototyping.
6% improvement in resident
satisfaction in council services in 6 weeks
100+ tech start ups
supported
18% reduction in
teen pregnancy
saved
2 beds per week in a treatment centre
20+ capability building
programmes delivered
How can we improve or maintain
excellent experiences?
How do we innovate to
respond to future challenges?
How can we achieve
behaviour change?
How can we improve systems, processes and flows to
achieve efficiency savings?
How can we embed
new working cultures?
What can you prototype?
Campaign Product Service System Strategy Policy
online and / or offline
Increasing levels of complexity = Increasing rounds of iteration = Increasing degrees of fidelity
The difference between prototyping and RCTs/pilots.
Abductive
Builds confidence in direction of travel, based on insight/guesses
Multiple variables
Holistic
User experience
Low but multidisiplinary expertise
Low investment in time and resources
Courtesy of Dr. Lucy Kimbell, Director of Innovation Insights Hub, UAL
Prototyping RCTs/pilots
Deductive
Confirms or disproves hypothesis, informed by existing evidence/theory
Few variables against controls
Few important details
Isolated variables
High specialist expertise
Higher investment in time and resources
Logic
What it does
Complexity
Focus
Lens
Expertise
Investment
Where and when does it happen: the double diamond
*Diagram adapted from the Design Council’s Double Diamond
Develop
Where and when does it happen: GDS
Discovery Alpha phase Beta phase Live service
Where and when does it happen: PDSA
Plan
DoStudy
Act
Prototyping jargon buster.
Alpha
Beta
Protopolicy
MVP
Proof of concept
Feedback loop
Prototyping wheel
Business model canvas
Usability testing
Speculative design
Agile
Lean
Iterative
Flatplan
Mockup
Rapid prototyping
User experience
Paper prototype
Sitemap
Storyboard
Roleplay
Persona
Wireframe
Low fidelity
High fidelity
User journey
User Flow
Service blueprint
Prototyping methods.
Paper or 3D prototype.
A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.Ideal situation: prototyping a product
Paper or 3D prototype.
A 3D paper mockup of an idea used to bring it to life for experimental and testing purposes.Ideal situation: prototyping a product
Wireframe.
A skeletal framework of a website displaying its functional elements, and used to plan structure, functionality, navigation and content.Ideal situation: prototyping a digital product
Service blueprint.
A planning tool that helps outline all the different resources, actions and infrastructure needed to deliver the service across different channels and throughout the entire service journey.Ideal situation: prototyping a service or system
Storyboard.
A frame by frame visualisation of a narrative that brings to life how a user interacts with a product or service.Ideal situation: prototyping a service or system
Role play.
A prototyping method often utilised in service design to test interactions between customers and service providers.Ideal situation: prototyping a service
Business model canvas.
A tool that helps plan and prototype a business model by considering its different component parts and how they work together effectively, including its customer channels, supply chains and financials. Ideal situation: prototyping a service, business, system or policy
Future Scenarios.
Imagining different and often conflicting possibilities for future realities, and sense checking that ideas for strategies and policies are future proof in light of these possible futures.Ideal situation: prototyping a system, strategy or policy
Prototyping wheel.
DesirabilityWhat is the value proposition
of this idea to users?Why will they find it appealing?
FeasibilityHow will the idea be feasible within the resources and assets available?
ViabilityWhat are the outcomes
you hope to achieve andhow will the idea deliver
on these outcomes?
A framework to validate the feasibility, desirability and viability of a prototype during the testing process.Ideal situation: prototyping a campaign, product, service, system, strategy or policy
Conclusion.
The value of prototyping.
Demonstrate an idea’s impact to attract funding
Prove a business case
Gain buy-in for change
Plan a digital way to deliver a service
Innovate in cost-effective and low-risk ways
Improve to meet user needs
Build the organisation’s skills and culture to be flexible and agile
Save costs by building confidence before piloting
