DESIGN FOR SOCIAL IMPACT

MAY 8, 2009

INTENTION IS STARTING POINT, PATH AND DESTINATION AT THE SAME TIME.

DESIGN

SOCIAL IS ABOUT HUMAN, THE FOUNTAIN OF INTENTION. PEOPLE WO

RKING INDIVIDUALLY WITH SIMILARLY GOOD INTENTIONS , WILL INEVITABLY BRIDGE MANY DIVIDES ALONG THE WAY AND EVENTUALLY SOLVE COMPLEX PROBLEMS.

SOCIAL

A

B

H

C

D

E

F

F

F

F

F

DESIGN FOR SOCIAL IMPACT

IT IS ABOUT THE

IMPACT OF

PRODUCTS OR

SERVICES ON

INDIVIDUALS AND

GROUPS OF

PEOPLE

ON EVERY DESIGN

PROJECT THE TRIPLE

BOTTOM LINE IS

CONSIDERED AND

TAKEN INTO

ACCOUNT SOCIAL

ENVIRONMENTAL

ECONOMIC

DESIGN MATTERS,

“AS DESIGNERS THERE’S A GREAT OPPORTUNITY FOR US

TO SHAPE THE SOCIETY”

EVERYDAY PEOPLE INTERACT WITH

DESIGN

IT’S HAPPENING

EVERYWHERE

URBAN FOREST PROJECT

GUERILLA GARDENING

WATER BASED GLASSES

DESIGN A LIVEABLE STREET

BLACKBOOK ACTIVISTS

LIGHTEN UP

ARMCHAIR ACTIVIST DEMOS

LOVELY AS A TREE

EITHER OAR (CLIMATE CHANGE)

IF YOU NOTICED...

GENERALLY PEOPLE ARE WELL OFF. THAT’S WHY THEY HAVE SPACE IN THEIR MINDS TO DO “GOOD” DESIGN

PEOPLE ARE STILL THINKING OF WAYS TO SUSTAIN THEMSELVES. THAT’S WHY DOING “GOOD” TAKES A BACKSEAT.

BREATHING, FOOD, WATER, SEX, SLEEP

SECURITY OF BODY, OF EMPLOYMENT, OF RESOURCES, OF MORALITY OF THE FAMILY, OF

HEALTH, OR PROPERTY

FRIENDSHIP, FAMILY, SEXUAL INTIMACY

SELF-ESTEEM, CONFIDENCE, ACHIEVEMENT, RESPECT FOR

OTHERS

MORALITY, CREATIVITY,

PROBLEM SOLVING,

ACCEPTANCE OF FACTS

MASLOW’S HIERARCHY OF NEEDS

BUT OF COURSE YOU CAN ALWAYS DO

SOMETHING ABOUT IT.

THAT’S WHY

CORPORATE FOUNDATIONSSOCIAL ENTERPRISE

BIG NONPROFITS SMALL NONPROFITS

IDEALS PROJECTSCOMMUNICATIONS GRANTS

CLIENT SERVICE

SUBSIDIES

DESIGNGRANTS

WHAT WE’VE DONE SO FAR

YOUTH SOCIAL ENTERPRISE

INITIATIVE

ONE TAMA

CLIENT: DUYAN NG GITING

AS A GROUP OF COMMITTED FILIPINOS, DUYAN NG GITING WORKS FOR A BETTER PHILIPPINES THROUGH AN INSPIRED AND IMPASSIONED FILIPINO YOUTH, INDIVIDUALLY INFORMED AND CONSCIENTIOUSLY MOTIVATED INTO COLLECTIVE ACTION.

DUYAN NG GITING, AN ORGANIZATION COMPOSED OF YOUNG PEOPLE INSPIRED BY THE WORDS OF NATIONAL HERO JOSE RIZAL: “ANG KABATAAN AY PAG-ASA NG BAYAN,” AIMS TO EMPOWER THE YOUTH TOWARD PROACTIVE INVOLVEMENT IN SOCIETY BY FORMING VALUES THROUGH SERVICE, AND PROVIDING A VENUE FOR SPARKING AND SUSTAINING A SENSE OF IDEALISM AND INTEGRITY.

CHALLENGE

COMMUNICATE THE IDEA OF HEROISM. WITHOUT BEING TOO CHEESY...

ENCOURAGE PEOPLE TO DO ATLEAST ONE RIGHT THING A DAY WITH A GROUP OF PEOPLE TO CREATE COLLECTIVE POTIVE IMPACT.

ACTION SPEAK LOUDEST WHEN SHARED.

THE IDEA

ACTION

THE IMPACT

THE TEAM WAS ABLE TO GIVE A FRESHER AND MORE YOUTHFUL LOOK FOR HEROISM THROUGH A BRANDING SOLUTION—THAT IS, ONE TAMA. IT MADE “BEING A HERO” AN EASY AND SIMPLE TASK THAT EVERY FILIPINO CAN DO.

THE INTERACTIVE CAMPAIGN (I.E. WEBSITE) HELPED DUYAN NG GITING IN LAUNCHING THE ONE TAMA CAMPAIGN, AND IN PROMOTING ACTIONS THAT EACH FILIPINO CAN DO EVERYDAY. THE SIMPLE YET APPEALING INTERFACE ENCOURAGES PEOPLE TO REGISTER IN THE SITE, AND EVENTUALLY SHARE, COMPLETE AND DO THE ACTIONS.

IT WAS FEATURED IN THE PHILIPPINE STAR, MANILA BULLETIN, ABS-CBN, A NUMBER OF BLOGS.

INVITED TO PRESENT AT THE STARBUCKS DIALOGUES & WHY NOT FORUM.

2,000++ MEMBER OF THE FACEBOOK GROUP.

ONELINE

CHALLENGE

CONNECT NONPROFITS AND DEV ORGS WITH THE CREATIVE COMMUNITY.

THE IDEA

ALLOW CREATIVES TO DONATE IN-KIND. WHICH MEANS CREATIVES (DESIGNERS, TYPOGRAPHERS, PHOTOGRAPHERS, ILLUSTRATORS, VIDEOGRAPHERS, WRITERS) CAN DONATE/SHARE IDEAS, RAW FILES, HIRES FILES, TEMPLATES WITH NONPROFITS

THE IDEA

404OOOOOPSSSSS

PRELOVED

Preloved

SCRAP PAPERS HAVE STORIES TO TELL...

DESIGN STUDIOS

AD AGENCIES

ARCHITEC-

TURAL FIRMS

BUSINESSES

SCHOOLS

CO -BRANDED PRELOVED AND DONOR JOURNAL

AN IDEAL IS ONE THING. LIVING UP TO

IT IS ANOTHER...PEACE PAGE 27

THANK YOU!

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