Design and Public Policies: Increasing Social Impact Investment Using Service Design - Camilla...
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Designing Social Investment Camilla Buchanan | Cabinet Office| @annie.camilla October 3rd, New York City
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Transcript of Design and Public Policies: Increasing Social Impact Investment Using Service Design - Camilla...
Designing Social Investment Camilla Buchanan | Cabinet Office| @annie.camilla
October 3rd, New York City
Designing social investment!Camilla Buchanan!!
OCTOBER 15!
Using design on the inside!& designing our policies. ! !!
OCTOBER 15!
01 !Growing the Social Economy!!02 !Getting Social Investment !!Flowing!
!03 !Transforming Public Services!!!
OCTOBER 15!
The UK !social economy.!!!
50% of consumers
2 million +!employees!
1/5 businesses
6
What does social investment look like?!!
OCTOBER 15!
Design elsewhere in the UK!Government. !!
01! Using design on the !! inside.!
!!
OCTOBER 15!
OCTOBER 15!
01 !Knowing our !users. !
!
02 !Clear & visual !comms.!
!
03 !Building !Brand.!
!
04 !Framing !Problems.!
!
02! Designing our ! ! !! policies.!
!!
OCTOBER 15!
October 15 11
Improving navigation for social ventures to the right investment. !
October 15 DRAFT VERSION 12
designcouncil.org.uk!!
thepointpeople.com / wearesnook.com!!
OCTOBER 15!
01 !Clear brief. !!
02 !Nuanced understanding of needs.!!
03 !Practical work with the sector.!!
04 !Four practical prototypes.!!
thepointpeople.com / wearesnook.com!!
!
01! Share project !! patterns.!
!02 Help to find others ! ! working like this. !
!!
OCTOBER 15!
Thank you.!cabinetoffice.gov.uk!@annie_camilla!!
