deming 14 point almost done.docx

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Managing Business BM027-3.5-2.MBUSS

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Table Of Contents

1Introduction ............................................................................................................................. 2

1.1Microsoft Background ...................................................................................................... 2

1.2The Aim Of Report........................................................................................................... 2

2.Quality Chain Reaction ........................................................................................................... 3

3.The 14 Demings Point............................................................................................................ 4

4.Conclusion ............................................................................................................................ 11

5.Reference .............................................................................................................................. 12


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1Introduction

1.1Microsoft Background

Microsoft Corporation is a multinational computer technology corporation that

develops, manufactures, licenses, and supports a wide range of software products for

computing devices. Its most profitable products are the Microsoft Windows operating

system and the Microsoft Office suite of productivity software.

Microsoft was co-founded by Bill Gates and Paul Allen in 1975.Microsoft rose to

dominate the home computer operating system market with MS-DOS in the mid-

1980s, followed by the Windows line of operating systems. One of Microsoft's

original mission was "a computer on every desk and in every home, running

Microsoft software." The company also markets both computer hardware products

such as the Microsoft mouse and the Microsoft Natural keyboard, as well as home

entertainment products such as the Xbox, Xbox 360, Zune and MSN TV.

1.2The Aim Of Report

The aim of the report is to do an analysis on Microsoft corporation on how the

Demings 14 point would impact the Company Performance. It will focus on:

Company existing practice Qualitative degree of Conformance against the 14 points

.


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2.Quality Chain Reaction

Impove Quality

Cost decrease because of

less

rework,delays,snag;betteruse of machine time and

material

Productivity improves

Capture the market with

better quality and lower

price

Stay in business

Provide job s and more jobsSo simple

(Deming)


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3.The 14 Demings Point

1st

Point

Create Constancy of purpose toward improvement of product and service

Plan for quality for the beginning for long-term commitment by continuously

provides top quality product or even exceeding it. The organization should always

predict and prepare for the any future challenges that are to come.

Microsoft is currently applying this practice in their Organization. In the 1980 they

come up with MS-DOS the earlier version of their Operating System which evolves to

Window 95.Here is where the window-line operating system keeps on evolving until

year 2012 with the introduction of Window 8.Every operating system it comes with

an improvement. Since the emergence of Apple in the PC industry Microsoft now are

having a stiff competition in the area where they used to be dominating since 1980s.

Microsoft needs to maintain this system in order to remain competitive in the PC

industry.

2nd

Point

Adopt the New philosophy.

Organization need to implement quality not only to its product but to the whole

organization process. Rather than reacting to competitive pressure, an organization

should focus on the customer need, what exactly they want.

The employee of Microsoft been used to all the benefit working with Microsoft such

as high speed internet and tend to forget the outside world doesnt have the luxury

they are experiencing and expect the gadget there are using will have the same impactto the outside world. Problem arises when their product are not well accepted by the

public since its unsuitable to them since they are lacking the facility to fully used it,

Microsoft need to understand what the people needs first before deciding and

producing the product. Produce a product that everyone can use and it needs to be the

best product and in good quality.

Resource

http://www.qbrundage.com/michaelb/pubs/essays/working_at_microsoft.html
http://www.qbrundage.com/michaelb/pubs/essays/working_at_microsoft.htmlhttp://www.qbrundage.com/michaelb/pubs/essays/working_at_microsoft.htmlhttp://www.qbrundage.com/michaelb/pubs/essays/working_at_microsoft.html


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3rd

point

Cease dependence on inspection to achieve quality.

Deming emphasize that organization need to stop depending on inspection. It is costly

and unreliable in the long-run. It function dont actually improve quality but to findlack of quality. Therefore organizations need to build quality from the beginning of

process till its end.

Microsoft need to take this into consideration because during Microsoft Surface tablet

launching the device crash during its presentation, thus show the incapabilitys of its

device. If they had implement Quality in the beginning this would had happen.

Microsoft should learn from this experience and not depend on inspection during the

production. They should ensure any possible problems are eliminated during the

production itself from earlier stage by making the sure top quality products are done

from every step of the production.

4th

point

Move toward a single supplier for any one item on a long-term relationship of loyalty

and trust. By having lesser supplier, an organization can focus on the quality of their

output. Other than price, quality is another priority when looking for a supplier.

Microsoft need to motivate supplier to improve on their quality and when they

achieve it look at them as a partner in quality rather than a business connection.

Software and application developer need to provide the very best service so that

Microsoft can depend on them to even produce a good product themselves.

5th

Point

Improve constantly and forever the system of production and service, to improve

quality and productivity and this will lead to decrease in cost.

An organization need to continuously improve their system and process. Deming

encourage the use of Plan-Do-Check-Act approach to do analysis and find ways of

improvement. The Organization should emphasize on training and education so

everyone can perform better in their jobs to reduce waste, improve productivity,

effectiveness and safety.

Currently employee in the R&D department is given the freedom to be creative and

innovative in creating Product as long is benefiting the organization. In 2010 spend

$9.5 billion for research and development. Microsoft wanted to its employee to be

able to find new ways to improve their current product and service. This can be donethrough training, providing seminar and outsourcing it employee to perform better.


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6th

point

Institute training on the job

By providing a consistence training toward the people an organization will be able to

reduce variation. By providing training on the job they will be able to build afoundation of common knowledge. This allows the worker to understand their roles.

Encourage staff to learn from each other.

In some department of Microsoft some employee are lacking the motivation to

improve themselves, these employee lack interest to outperform. Microsoft needs to

institute training for them in order to improve their capabilities by encouraging them

to attend seminar and courses. This would better prepare the Microsoft for any

difficulties since these employees will be able to solve the problem with having to

consult the top management. This will also improve the quality of their work since

they have the knowledge and the expertise to do so.

7th

point

Institute leadership-Done

The aim of leadership is to make supervisor and managers to understand their staff or

worker and the process they are using. The leader should not only supervise but also

give guidance rather than punishment. A leader should know what needed to make the

individual work at their best.

Microsoft actually had a touch-screen e-reader developed in 1998, but Bill Gates

ignored it because he didnt like the user interface and didnt represent Microsoft.The

team that developed the reader was told to stop coming up with new ideas and instead

work on software for Microsoft Office which is their comfort zone. Only now after

touch screen getting so much coverage they start giving it attention. The top

management should be encourage those staff who came up with innovation to pursue

their invention. If they were to pursue the idea in the beginning, they would be stilldominating the gadget industry.


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8th

point

Drive out fear, so that everyone may work effectively for the company

By eliminating fear its throw away people worry and concern of making mistake thus

making them able to perform at their best. The organization needs to let its peoplethem know the management will not place blame if mistakes occur. Ensure those who

are supervising the worker are approachable. Encourage open communication

between manager and employee to make them feel comfortable in expressing their

problem.

An article mentions Bosses at Microsoft screams at employees and blaming them for

everything, whether it was their fault or not. This creates fear to employee to be

cautious when they are working and even driving them to move out of the company.This will have an impact of the quality productivity. Microsoft needs to establish a

friendly relation with its employee to ensure their commitment and motivation to

perform at the highest level. High morale employee will produce good productivity

and service.

Resource http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-

and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwh

9th

point

Break down the barrier between departments

Each department need to recognize each other department function so they can

understand which department depend on which. Rather than Departments trying to

compromise, they should focus on collaboration and build a shared vision to achieve

this. This would improve teamwork and reduce adversarial relationships.

For this point its trying to say that there were cases in Microsoft that there are boss of

each department at times will be only thinking of their department. Only to maximize

the performance of their own department without consulting with other department of

how they are progressing. It would impact the outcome of the product. Microsoft need

to ensure each department will be able to collaborate with each other to achieve their

goal to attain top quality outcome.
http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwhhttp://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwhhttp://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwhhttp://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwhhttp://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1#ixzz25ZMiHdwh


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10th

point

Eliminate slogan and target for the work force -Done

The management need to let its subordinate what they want and not making them to

guess. An unclear slogan such as Excellence in service confused people which areaor what kind of excellence are the organization are pointing at. It would be much

clearer if it states You Can Do Better If You Try.

An earlier mission statement of Microsoft is "A computer on every desk and in every

home." This doesnt really tell a clear intention of Microsoft. Soon after a few year

the Mission statement changes to "a computer on every desk and in every home,

running Microsoft software" .This clearly indicates the intention of Microsoft of

providing Microsoft application and software to every computer. This would motivate

its worker to work on Microsoft software. Microsoft should now make a clearer

message rather than specific Slogan to ensure all it employees understood where the

Organization goal and what they wanted to achieve.

11th

point

Eliminate management by Objective

The management needs to see how the process is being carried out, not just onachieving its numerical target. Normally an organization production target produces

high output but low on quality. Provide them with support and resource so that high

qualities of production are achievable.

Microsoft has tried this before with the Zune, which was an attempt to compete with

iPod. Microsoft Corporation launches the Zune Mp3 player when Apple iPod was in

its Prime. This attempt result in failure as Apple product are way better compare to

their. Here Microsoft needs to know it not necessary to try to compete with other but

focus on the quality which will meet with the consumer preference than they would

have a higher chance of success rather than trying to rival its competitors.

Resourcehttp://betanews.com/2011/03/14/ipod-didn-t-kill-zune-microsoft-did/
http://betanews.com/2011/03/14/ipod-didn-t-kill-zune-microsoft-did/http://betanews.com/2011/03/14/ipod-didn-t-kill-zune-microsoft-did/http://betanews.com/2011/03/14/ipod-didn-t-kill-zune-microsoft-did/http://betanews.com/2011/03/14/ipod-didn-t-kill-zune-microsoft-did/


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12th

point

Remove barrier to pride of workmanship

These points concentrate of the people whose doing the work. It means to allow

everyone to be proud of their achievement without being compared from one another.Treat all workers with the same treatment to eliminate competition amongst worker

for any rewards.

If you were on a team of 10 people, you walked in the first day knowing that, no

matter how good everyone was, 2 people were going to get a great review, 7 were

going to get mediocre reviews, and 1 was going to get a terrible review, says a

former software developer. It leads to employees focusing on competing with each

other rather than competing with other companies. This is taken from a former

employee of Microsoft, their clearly indicates there are favoritism in Microsoft Top

management. This encourages rivalry amongst its own staff. Remove this, and then

employee will then be able to focus on their job and produce quality product and

service.

13th

Point

Implement education and Self-Improvement

With this point, the management should focus on improving the current skill of its

employee. By encouraging them to learn new skill and knowledge it will better

prepare them for future challenges and changes

In Microsoft Corporation they are lacking the motivation to be more innovative

nowadays. They are more concern to preserves their existing product such as

extending their office application, Window Operating system and increasing server

software window server. Microsoft is not too fond of taking risk into making new

product and service. It took them years to come up with Microsoft surface tablet when

other developer such as Samsung and Apples been doing it for a few years already.

They need to implement the 13th point so that its employee will be able to improve

their ability and knowledge so that the organization can cope with changes in the

future.


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14th

point

Make Transformation everyones Job

Everyone in the organization have to make changes, the organization will improve

overall by having each person in the organization is motivated to produce betterquality.To achieve this management will need to make changes in the management

principle by applying the Demings 14 point into their system.

Microsoft needs to analyze each small step and understand how these steps contribute

to better quality. Everyone from the lower ranking worker to the top ranking should

be able to contribute to their fullest.


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4.Conclusion

To conclude all Microsoft corporation need to implement the 14 Deming point to

ensure its survival in its industry which it previously dominate. For the research done

on Microsoft corporation , there are some major area that they need to gives attention

too and Deming 14 point will be able to provide a solution if it is to be applied in the

proper way. The success of this method will depend on the top management to its

lower ranking worker of how well they can adopt to Deming philosophy.


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5.Reference

Book

Mary. Walton (1986) ,The Demings Management Method

Dennis F. Kehoe (1997) The Fundamentals Of Quality Management 2ndEdition

Website

Hci.com.au (1960) Deming's 14 points. [online] Available at:

http://www.hci.com.au/hcisite2/articles/deming.htm.

[Accessed: 29 August 2012].

Deming 14 points Philosophy. Available at

http://www.mindtools.com/pages/article/newSTR_75.htm.

[ Accessed: 27th August 2012].

Demings approach is summed up in his famous 14 points. Available at

http://www.1000advices.com/guru/quality_tqm_14points_deming.html .

[Accessed: 30th August 2012].

Information of Microsoft available at:

http://www.winsupersite.com/article/windows-server/microsoft-just-like-ibm

http://www.about-microsoft.com/[Accessed:25 August 2012]

Information for Microsoft Surface available at:

http://psynixis.com/blog/2012/06/surface-the-problem-with-the-microsoft-tablet-

vision

Information on former employee complain

http://betanews.com/2010/02/09/why-former-employees-say-microsoft-can-t-

innovate/ [Accessed:25 August 2012]

http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-

overworked-employees-says-tell-all-book-2012-5?op=1 [ Accessed:25 August 2012]

http://www.forbes.com/sites/frederickallen/2012/07/03/the-terrible-management-

technique-that-cost-microsoft-its-creativity/

Information on Microsoft spend 9.8 billion on R&D available at:
http://www.hci.com.au/hcisite2/articles/deming.htmhttp://www.hci.com.au/hcisite2/articles/deming.htmhttp://www.mindtools.com/pages/article/newSTR_75.htmhttp://www.mindtools.com/pages/article/newSTR_75.htmhttp://www.1000advices.com/guru/quality_tqm_14points_deming.htmlhttp://www.1000advices.com/guru/quality_tqm_14points_deming.htmlhttp://www.winsupersite.com/article/windows-server/microsoft-just-like-ibmhttp://www.winsupersite.com/article/windows-server/microsoft-just-like-ibmhttp://www.about-microsoft.com/http://www.about-microsoft.com/http://psynixis.com/blog/2012/06/surface-the-problem-with-the-microsoft-tablet-visionhttp://psynixis.com/blog/2012/06/surface-the-problem-with-the-microsoft-tablet-visionhttp://betanews.com/2010/02/09/why-former-employees-say-microsoft-can-t-innovate/http://betanews.com/2010/02/09/why-former-employees-say-microsoft-can-t-innovate/http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1http://www.forbes.com/sites/frederickallen/2012/07/03/the-terrible-management-technique-that-cost-microsoft-its-creativity/http://www.forbes.com/sites/frederickallen/2012/07/03/the-terrible-management-technique-that-cost-microsoft-its-creativity/http://www.forbes.com/sites/frederickallen/2012/07/03/the-terrible-management-technique-that-cost-microsoft-its-creativity/http://www.forbes.com/sites/frederickallen/2012/07/03/the-terrible-management-technique-that-cost-microsoft-its-creativity/http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1http://www.businessinsider.com/microsoft-is-filled-with-abusive-managers-and-overworked-employees-says-tell-all-book-2012-5?op=1http://betanews.com/2010/02/09/why-former-employees-say-microsoft-can-t-innovate/http://betanews.com/2010/02/09/why-former-employees-say-microsoft-can-t-innovate/http://psynixis.com/blog/2012/06/surface-the-problem-with-the-microsoft-tablet-visionhttp://psynixis.com/blog/2012/06/surface-the-problem-with-the-microsoft-tablet-visionhttp://www.about-microsoft.com/http://www.winsupersite.com/article/windows-server/microsoft-just-like-ibmhttp://www.1000advices.com/guru/quality_tqm_14points_deming.htmlhttp://www.mindtools.com/pages/article/newSTR_75.htmhttp://www.hci.com.au/hcisite2/articles/deming.htm


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http://vator.tv/news/2010-03-05-microsoft-to-spend-95b-on-r-d-in-

2010#Scyv7uTf2WMyBfjm.99 [Accessed:25 August 2012]
http://vator.tv/news/2010-03-05-microsoft-to-spend-95b-on-r-d-in-2010#Scyv7uTf2WMyBfjm.99http://vator.tv/news/2010-03-05-microsoft-to-spend-95b-on-r-d-in-2010#Scyv7uTf2WMyBfjm.99http://vator.tv/news/2010-03-05-microsoft-to-spend-95b-on-r-d-in-2010#Scyv7uTf2WMyBfjm.99http://vator.tv/news/2010-03-05-microsoft-to-spend-95b-on-r-d-in-2010#Scyv7uTf2WMyBfjm.99

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