Deloitte Back To School Shopping Survey
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![Page 1: Deloitte Back To School Shopping Survey](https://reader033.fdocuments.in/reader033/viewer/2022060112/5568647dd8b42a203d8b4c79/html5/thumbnails/1.jpg)
Deloitte’s Back-to-School Shopping Survey
Conducted July 11 – 14, 2008
5,035 responses
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Which Items are in Demand?% Who Expect to Purchase
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Not Many Big-Spenders for Back-to-School
% of Parents Who Expect to Spend:
10%
35% 34%
13%
4% 5%
0%5%
10%15%20%25%30%35%40%
$1 - $99 $100 - $249 $250 - $499 $500 - $749 $750 - $999 $1000+
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Nearly Half of Children Are Not Expected to Purchase Any Back-to-School Items
“How much of their own money in total do you expect your children will spend on back-to-school items?”
49%
14% 13%7% 8% 5% 4%
0%
10%
20%
30%
40%
50%
$0 $1 - $25 $26 - $50 $51 - $75 $76 - $100 $101 -$200
$201+
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Majority of Consumers Plan to Spend Less
% Likely to Spend Less, by Income
71%
82% 79%74%
68%
58%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
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Clothing Expected to Take the Biggest Hit
% of Respondents Expecting to Spend Less on Individual Items
48%
30% 29%
15%10% 10% 9% 8%
83%
0%10%20%30%40%50%60%70%80%90%
Clot
hes
Shoe
s
Back
pack
/boo
kba
g
Pape
r, pe
ncils
,no
tebo
oks,
etc
.
Jew
elry
Com
pute
r/la
ptop
Com
pute
rso
ftw
are
Cell
phon
e
mp3
Pla
yer
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Top Reasons for Spending Less
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Majority of Respondents Expect to Change their Back-to-School Shopping Habits
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Ways that Back-to-School Shopping is Expected to Change(continued on next slide)
% of Respondents
51%
53%
68%
70%
79%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
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Ways that Back-to-School Shopping is Expected to Change(continued from previous slide)
% of Respondents
14%
27%
33%
45%
46%
0% 10% 20% 30% 40% 50%
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Discount/Value Stores Expected to be the Most Popular Places to Shop
% of Respondents Who Plan to Shop at Each
88%
37% 32% 28% 27% 26% 23% 21% 19%8% 7% 5%
0%10%20%30%40%50%60%70%80%90%
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Time Frame for Starting Back-to-School Shopping
% of Respondents
21% 21%
39%
17%
2% 0%0%5%
10%15%20%25%30%35%40%45%
Have
alre
ady
star
ted
Late
r in
July
Early
Augu
st
Late
Augu
st
Early
Sept
embe
r
Late
Sept
embe
r
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Most High School Students Request Brands
% Who Report Having Children Request Particular Apparel/Shoes Brands
54%
10%
30%
83%
0%10%20%30%40%50%60%70%80%90%
All Grades K - 3 Grades 4 -8 Grades 9 - 12
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Govt. Stimulus/Rebate Check Won’t Be Used for Back-to-School Shopping Assistance
% Who Expect to Use Some $ from the Stimulus/Rebate Check for Back-to-School Shopping
16%
72%
12%
Yes
No
Did not receive astimulus/ rebate check
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Nearly 1/3 of Consumers Thinking “Green”
% of Respondents Who Plan to Seek Out "Green" Retailers for Back-to-School items
31%
69%
YesNo
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Most Respondents are Concerned About the Economy
% of Respondents Who Believe the Economy is…
2%
34%
61%
2%0%
10%
20%
30%
40%
50%
60%
70%
Healthy Weak but not in arecession
In a recession Starting to recover,following some
problems
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The information contained in this publication is for general purposes only and is not intended, and should not be construed, as legal, accounting, or tax advice or opinion provided by Deloitte & Touche to the reader. This material may not be applicable or suitable for, the reader’s specific circumstances of needs. Therefore, the information should not be used as a substitute for consultation with professional accounting, tax, or other competent advisors. Please contact a local Deloitte & Touche professional before taking any action based upon this information.
Copyright © 2007 Deloitte Development LLC. All rights reserved.
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