ABANDONED SHOPPING CARTSBACK TO BASICS

“The global volume of e-commerce isgrowing rapidly. So is the amount of

abandoned shopping carts.”

–EMIL ERIKSSON, APSIS E-COMMERCE EXPERT

Abandoned what?

?

When visitors come to your webshop, poke around, maybe even choose something to put in their carts...

0

But then leave your webshop without buying anything!

That’s the abandoned shopping cart syndrome.

And it’s happening everywhere.

“Wait, I haven’t noticed anything!” - you may be thinking.

But are you sure?

?

of online customers abandon their shopping cart before a purchase.

(Q3 2015)

76%

So let’s say your average order value is 50 EUR.

100

x x =50EUR

76% 3800EUR POTENTIAL ORDERS

AVERAGE VALUE

ABANDONMENT RATE

LOST SALES/DAY

But why?

?

Many things can happen. Just put yourself in your customer’s shoes.

Maybe they felt like window shopping. (“Oooh, look at that dress!)

Maybe they couldn’t pay the way they wanted to. (“What? Only PayPal?”)

Maybe they thought your checkout process was a bit too complicated.

(It happens to the best of us.)

Or maybe it was something else entirely.

So the question is: what can you do? Is there no hope?

?

There’s always hope.

of your lost sales can be recovered with appropriate measures.

10%

So if your average sales loss/day is still 3800 EUR,

x =380EUR30 11 400 EURPOSSIBLE WIN BACK/

DAYDAYS/MONTH AVERAGE SALES

RECOVERY POTENTIAL/MONTH

But how?

?

One word: EMAIL.

Email will help you win back your customers. All you need? The 3 Rs.

THE 3 Rs

Retarget your customer emailswith relevant content

for fast results.

Like this!

Or this...

Or maybeeven like this!

As for results?

... with every email worth more than 30 EUR.

SALES UPLIFT

EMAIL OPEN RATE

OF CLICKS LEAD TO A PURCHASE

HIGHER AVERAGE ORDER VALUE

59%30%

61%5%

Looks good, doesn’t it?So now there’s only one more question.

?

Are you ready to save your abandoned shopping carts?

Want to start saving carts right now?Discover our easy-to-use

APSIS Ecom tool for yourself.

BOOK YOUR FREE TOUR

THANKS FOR READING!

WE HOPE YOU FOUND THIS PRESENTATION SUPER USEFUL.

IF YOU’D LIKE TO KNOW EVEN MORE ABOUT ABANDONED SHOPPING CART RECOVERY,

CHECK OUT WWW.APSIS.COM - OR BETTER YET,

DROP US A LINE AT HELLO@APSIS.COM.

CAN’T WAIT TO HEAR FROM YOU!