Delivering marketing outcomesnot just impressions · MediaKit2015 Intro.indd 1 10/21/14 12:12 PM...

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© 2016 MLR Holdings LLC/Family Business Publishing Company Thought leadership marketing programs Effective digital delivery Enhanced lead generation Top level corporate branding Customized, integrated marketing designed to accomplish your marketing goals:

Transcript of Delivering marketing outcomesnot just impressions · MediaKit2015 Intro.indd 1 10/21/14 12:12 PM...

© 2016 MLR Holdings LLC/Family Business Publishing Company

Delivering marketing outcomes…not just impressions

Thought leadership marketing programs • Effective digital delivery • Enhanced lead generation • Top level corporate brandingCustomized, integrated marketing designed to accomplish your marketing goals:

MediaKit2015 Intro.indd 1 10/21/14 12:12 PM

Family Business Owners

and Shareholders

Private Company Owners

and Board Members

Public Company Board Members

and C - suite Executives

THREE POWERFUL, ENGAGED AND LINKED AUDIENCES

© 2016 MLR Holdings LLC/Family Business Publishing Company2

3© 2016 MLR Holdings LLC/Family Business Publishing Company

• The governance of publicly-owned, closely-held and family-owned businesses

• Leadership and ownership transitions

• Personal and family wealth creation, management and growth

THREE POWERFUL AREAS OF THOUGHT LEADERSHIPGovernance, Succession, Wealth Management

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• The only independent media focused on public company governance and public company directors/ C - suite executives

• The only media focused solely on closely-held, family-owned and private equity-run private company board members, owners and executives

• The world-wide leader in family company succession, dynamics and governance—created for family businesses by family businesses

5© 2016 MLR Holdings LLC/Family Business Publishing Company

Print Events Digital

www.familybusinessmagazine.com

www.privatecompanydirector.com

THE GUIDE FOR FAMILY COMPANIES

®

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Westin City Center, Washington, D.C. • May 11-13, 2016

www.directorsandboards.com

®

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Our fast-growing audience includes leading multi-generational family businesses in the US, Canada and Mexico, North American public and private company owners/shareholders, board members and C-suite executives, all members of YPO’s Family Business Network (domestic and international), with extended digital reach to non-North American audiences.

Print: 91,982

Family Business MagazineCirculation: 7,530Total audience: 19,578 (1.6 copies per issue pass along rate)

Private Company DirectorCirculation: 22,035 Total audience: 55,087 (1.5 copies per issue pass along rate)

Directors & Boards MagazineCirculation: 7,150Total Audience: 17,317 (1.45 copies per issue pass along rate)

Digital: 133,600

E-newsletters, per issueFamily Business Magazine: 10,450Private Company Director: 13,716Directors & Boards: 12,079

Annual Unique Website VisitsFamily Business Magazine: 70,251Private Company Director: 14,245Directors & Boards: 12,859

Digital audience growth has been enhanced through media alliances with the C-Suite Network, Private Directors Association, Berkeley Research Group and others.

2014 Readership/Viewership225,582 (up 38% from 2014)

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Family Business Magazine, Private Company Director and Directors & Boards produce the most highly rated conferences in their segments. Reach family businesses, private company owners/boards and public company directors and C-suite executives with:

Transitions East and WestFamily Business Wealth (New!)The Private Company Governance Summit

Directors & Boards Custom Director RoundtablesFamily Business Custom RoundtablesTransitions Mexico

Each event features a unique business model focused on limited attendance, limited sponsorship slots and high attendee engagement.This results in events with average attendee ratings above 4.7 (on a five point scale), high repeat attendance, deep attendance from multiple

generations of family shareholders and from multiple members of public and private company boards.Sponsor engagement at the conferences is unique and participatory, and this results in high sponsorship retention from conference to conference,

because the conferences deliver on thought leadership, lead generation and new business development

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Family Business Magazine, Private Company Director and Directors & Boards offer highly targeted digital marketing opportunities, reaching deeply into family-owned companies across multiple generations, and broadly into privately-held company ownership and board members, and public company directors and C-suite executives.

E-BlastsThe most effective way to deliver targeted marketing messages to our double opt-in databases. Limited availability.

WebinarsDeliver thought leadership with a custom webinar created in concert with our team. Each webinar features an appropriate family company owner, or public/private company director along with your subject matter experts, and delivers strong lead generation opportunities for sponsors.

E-NewslettersDelivered weekly (Directors & Boards), twice-monthly (Family Business Magazine and Private Company Director), our E-Newsletters deliver above average open and click through rates with news, thought leadership and updated events calendars.

WebsitesOur responsively designed websites are perfect for mobile and desktop reading, and offer multiple opportunities to build impressions with a variety of available static, animated and flash ad units.

Custom Research and AnalysisKnow your market, and the impact of your marketing. MLR/Family Business Publishing Company’s research team delivers data that generates results, including brand awareness studies, reader surveys, and special surveys and lists available for sponsorship.

VideoSponsor powerful thought leadership videos for family businesses and private and public company directors. We work with you on scripting and production, and distribute through our websites and e-mail e-Newsletters. Options include our Family Business Basics series, governance thought leadership and customized topics

9© 2016 MLR Holdings LLC/Family Business Publishing Company

From MLR Holdings LLC/Family Business Publishing Company, the leading media company focused on multi-generational family businesses, private and public company governance and wealth creation and management.

A multi-generational family company with a team which includes family business members/shareholders and serving public and private company directors.