The No.1 and Most Influential Digital Media in...
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The No.1 and Most Influential Digital Media in Indonesia
Transcript of The No.1 and Most Influential Digital Media in...
The No.1 and Most Influential Digital Media in Indonesia
Detikcom’s Transformation
19982011
2015
FoundedJoined
Transmedia GroupMOVE ONTO THE
NEXT LEVEL
The No.1 Digital Media In Indonesia
40 Million+ UV 2,5 Million+ UV30 Million+ UV
38%
Read by 70 Million+ UV monthly in Indonesia
24%Female
76%Male
Data by Google Analytics, May 2015.
12%
24%
12%9%
5%
18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+
70 million Detikcom Readers
70% access detikcom
directly by typing
www.detik.com in the
address bar
81% of them are
returning visitor
Data by Google Analytics, May 2015.
Read 4 pages in average
within one sessionSpend at least 2 minutesto read a single page of article
Spend at least 8 minutesto read news, sport, lifestyle on
detikcom properties
The Most Influential Digital Media in Indonesia
#
Detikcom has the ability to convey social and political awareness, revealing previously unfolded phenomenon, for the people, government and the rest of the globe to discover
#SaveSiJambulKuning (the yellow headed parrot), the #hashtag has gained an impactful publicity, whereas it gained
Other cases :
#NoDrivingUnder17 #JORR #Carrefour
##hashtag has gained an impactful publicity, whereas it gained over 100.000 read for each of the 171 articles prepared by the editorial. Nowadays, the conservatives put strict policies and regulations to save the species.
which can be found on Detikcom archive
The No.1 and Most Influential Digital Media In Indo nesia
The No.1 and Most Influential in Indonesia
Detikcom Marketing Solution
DMS – detikcom Marketing Solutio n
+=CONTENTQUALITY AUDIENCE
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Marketing Funnel
Brand LaunchAt the top of the funnel, the marketing goal is to launch your brand and achieve exposure among as many people as possible within your target audience, through impactful, creative executions.
Education & Brand SustenanceFollowing the brand launch the next step will be
Awareness
Engagement to educate audiences on your products & services through engaging content/channels. You will also need to sustain brand awareness by encouraging visits/revisits to your article, website and landing pages.
ConversionEnabling you to drive conversions and generate action through intelligent audience/customer segmentation & exclusion, and rule-based, dynamic retargeting.
Engagement
Conversion
1st Phase
• Skinner• Billboard• Premium Billboard• Billboard Mobile
Awareness
Engagement • Bottom Slider• Promobox• Over The Page• Site Take Over• Advertorial
Engagement
Conversion
Preview - Skinner
Preview – Billboard Banner
Preview – Billboard Banner Mobile
Preview – Over The Page
Preview – Site Take Over
Preview – Bottom Slider
Preview – Promo Box
Preview – Advertorial
2nd Phase
• CPC Banner• CPC Native
Awareness
EngagementEngagement
Conversion
Preview – CPC Banner
Leaderboard
Rectangle
Preview – CPC Banner
BannerMobile
Skyscraper
Preview – CPC Desktop Native
Newsfeed Detail Page Desktop Native
Preview – CPC Mobile Native
Newsfeed Detail Page Mobile Native
3rd Phase
Awareness
Engagement
• CPI Banner• CPL Banner
Engagement
Conversion
Preview – CPA (CPL CPC Conversion)
Lead readers to install aplication onaplication on
DMS – detikcom Marketing Solutio n
CPC
Premium (CPD) &
Sponsorship
Pricing Model Ad Type
Video
Display
Audience Targeting (Data)
Objective
Awareness
CPC
CPM
CPI*
Rich Media
Native
Mobile
Content
Engagement
Conversion
*available soon
DMS – detikcom Marketing Solutio n
Audience Targeting (Data)
Country / CitySegment your audience based on
Demographic*Target with basic information like
Behavioral*Use consumer web behaviors and
Device / SystemSegment your audience based on desktop, mobile or audience based on
country and cit.
Topic*Take contextual targeting further with keywords and topics.
information like age, gender
behaviors and browser (interest) desktop, mobile or
tablet, OS, browser also ip address.
Mobile DeviceSegment your audience based on mobile carrier, device format and vendor.
*available soon
ChannelSegment your audience based on channel within Detikcom network.
