Tk mediakit2015 02

media kit 2015

the knot and theknot.com are part of xo group inc.

contact us! call your account representative or email [email protected]

Source: XO Group Inc. Member Database

Our mission is to help couples pull off their perfect wedding with confidence and a smile by providing... tailored inspiration + personalized tools & advice + connections to the right products & services every step of the way.

our vision is to inspire, plan and book every wedding

in America with love

mission statement



We invite you to be a part of the conversation with our coveted audience.

Source: 2013 Real Weddings Study, NCHS National Vital Statistics Report, Number of Marriages, 2008

Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial couples plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changingthey are not only planning for their big day, but also for life beyond it.

spending for the big dayand beyond

$34B+on the

wedding day

$10B+on registry

& gifts

$6B+on

honeymoons

$5B+on attire

$0.8B+on stationery

$0.3B+on beauty

$12B+on jewelry

70 billion spent

jan6% feb

6%

mar7%

apr7%

may9%

june10%july

10%

aug10%

sept10%

oct9%

nov7%

dec7%

spending all year long

monthly distribution of weddings

the knot and theknot.com and are part of xo group inc.


premium content on all platforms

the #1 weddingnetwork

360 media brand

#1 weddingswebsite

social communities

national and regional print

and digital editions

#1 in local

weddings

#1 weddingswebsite



Source: 2013 Real Weddings Study; comScore, Plan Metrix, June 2014; XO Group Social Media Reporting, August 2014

Average Monthly Unique Visitors

1. The Knot Wedding Network 5,798,000

2. WeddingWire (includes Project Wedding) 2,517,000

3. WeddingBee 1,300,000

4. MyWeddings 816,000

5. MS Weddings 665,000

6. Brides 1,120,000

HHI $100k+

1. The Knot Wedding Network 1,361,000

2. WeddingWire (includes Project Wedding) 583,000

3. WeddingBee 191,000

4. MyWeddings 137

5. Brides 255,000

6. MS Weddings 186,000

The Knot Wedding Network is the go-to place for brides in the most acquisitive stage of their lives, our users look to The Knot for all the information and resources they need for inspiration and decision-making. Our brides:

are Maker Millennials: Women at the heart of their generation, who are spending now and for the future

Love: 65 million average monthly page views

Obsess: Brides spend over 9 minutes per session

Connect: Over 850,000 total followers on social media, the #1 wedding brand on Instagram and over 340k community members

our brides arepassionately engaged

more affluent brides than anyone elseThe Knot Wedding Network is #1!

online audience



Alliance for Audited Media (The New Audit Bureau of Circulation), period ending 12/31/13; 2013 Rea; Weddings (members who read The Knot Magazine); Barnes & Noble, 2013, Curtis Data Pro, 9/30/13

whos reading*

Average Age 29

College Degree 77%

Employed Full-Time 76%

Median HHI $67,050

w e d d i n g s m a g a z i n e

#1bridalmagazine, #5 womens title at Barnes & Noble

58%newsstandsales150,000circulationpublished4xayear

coveted content, coveted audience, coveted circulation

in every issueWedding Style

Jewelry

Fashion & Beauty

Registry

Honeymoons & Destination Weddings

Ongoing Features Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-to-the-minute style ideas



coveted content, coveted couples.

From ultimate planning guides and couture cakes to the latest in bridal beauty and the most romantic honeymoon hot spots, The Knot gives real brides the best of the best on everything weddings.


editorial calendar

winter 2015the just engaged issue highlights:TheRingReporttrends,

shopping tips and more!BestProposalsofAllTimeDestinationWeddingsSpecial 20BestWeddingsofAllTime

Ad close: 11/10/2014; Materials close: 11/17/2014; On sale: 1/19/2015

Ad close: 5/11/2015; Materials Close: 5/18/2015; On sale: 7/20/2015 Ad close: 8/10/2015; Materials close: 8/17/2015; On sale: 10/19/2015

Ad close: 2/9/2015; Materials close: 2/16/2015; On sale: 4/20/2015

spring 2015the fashion issue

highlights: 20BestDressedBrides&

GroomsBridalFashionWeekExtravaganza

2015WeddingPredictions25GreatestPlacesintheWorld

To Get Married

fall 2015the color issue

highlights: 3rdAnnualDreamWeddingBridesmaidDressSpecialColorfulDiamondsUniqueSomethingBluesRoomtoReception

summer 2015the inspiration issue

highlights: 50HottestHoneymoon

DestinationsBeautyAwards#Wedspiration:100DaysofNew Wedding Ideas RegistryByRoom

Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.



The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives:

High-impactbrandingunits

Customcontentmarketingand sponsorships created by the XO Branded Content Studio

Communityengagementand social programs

Video

Directemailsande-newsletters

Sweepstakes,contestsandgames

Mobileandtabletapplications

high-impact ad units and brand experiences + custom, mobile-optimized programs

custom editorial content: vellum inserts and perforated special savings guide

make the connection



reaching 300 million viewers and readers through national television, print and online mediaCarleyRoneyandTheKnoteditorialteamarethemostsoughtafterweddingexperts in America.

In2014,AmericawasintroducedtoRebekahandPeter,andtheir love story was shared in the first The Knot Dream Wedding.

Reachingnearly13millionviewersnationallyand2.7millionlocally,TheKnot Dream Wedding was a one of a kind event garnering unparalleled media and socialmediaexposure-resultinginover53,000,000impressions!

TheKnotanditspartnerswerefeaturedacrossprint,TVandonlineincluding PEOPLE Magazine, E! Online, ABC News, CBS and The Today Show

talk of the media townNewsweek Other wed sites aspire to be The Knot.

Vogue The chicest wed site in cyberspace.

Businessweek Don't get hitched without The Knot.

Bloomberg TV, Market Makers[TheKnotis]anextraordinaryweddingresource... I do not think you will find a bride or groom that will disagree.

The Wall Street Journal Its nearly impossible to get engaged without quickly growing addicted to TheKnot.com.

featured partnerships TheKnotlauncheditsfirst-everGayWeddingsmagazine,andpartnered withTheAdvocateonagroundbreakingsurveyaboutsame-sexweddings

MashableandTheKnotteamedtogaininsightsonsocialmedias infiltration of weddings

WepartneredwithPeopleforapowerfulmediaandsyndication partnership for our coveted 2nd annual Dream Wedding.

CoutureFashionMarketplaceshowcasedstunningdresses during Bridal Fashion Week

the buzz

REBEKAH & PETE2014 Dream Wedding CoupleApril 4 Asheville, NC



display page rates

# of full pages frequency discount cost per page (gross)

1 0% $31,129

3 3% $30,232

6 6% $29,334

9 9% $28,435

12 12% $27,538

Fractional rates1

1 3 $14,069

1Must run across from a P4CB. Limited number of placements.

premium positions

unit premium cost per unit (gross)

cover 2 20% $37,415

cover 3 15% $35,919

cover 4 25% $38,911

Inserts, special units and advertorials are available.

2015 dates

issue space close materials close on-sale date

Spring 2015 November 10, 2014 November 17, 2014 January 19, 2015

Summer 2015 February 9, 2015 February 16, 2015 April 20, 2015

Fall 2015 May 11, 2015 May 18, 2015 July 20, 2015

Winter 2015 August 10, 2015 August 17, 2015 October 19, 2015


rates & dates




ad specifications

ad preparation specsMacintosh-formattedCD-ROMorDVDAdobeInDesignCS5(orlower)orPDFx1afilesScans300dpi(minimum) Interiorpages,c2,c3andc4printedat175linescreen

please noteAll submissions must be accompanied by a contract proof for color proofing purposes.

ad size bleedwidth x depthbleed

live area non-bleed trim

single page 8 38"x1034" 7 18"x10" 6 78"x938" 8 18"x10"

spread 16 12"x1034" 7 18"x10" 6 78"x938" 16"x10"

1/2 page 6 78"x434"

1/3 page 3"x1034"* 2 58"x10" 2 12"x934" 2 78"x1012"

*Required if adjacent page is companion, full-page bleed ad

materials submission

Please contact your sales representative for your assigned print contact.

(centered)

(centered per page)

(align toward gutter)

(centered per page)

Tk mediakit2015 02

Documents

Transcript of Tk mediakit2015 02