8/2/2019 Decision Making to Purchase a Digital Tractor

1/19

Pioneer Institute of Professional Studies

Decision Making for Product Purchase

Submitted to :Prof. Kumkum SinhaProf. Himanshu Gupta

Submitted by:Anil lilhareMBA 2nd SemesterSection A

Product-Tractor

8/2/2019 Decision Making to Purchase a Digital Tractor

2/19

Contents

IntroductionNeed RecognitionDecision criteriaInformation ResearchShort Listing of ProductsEvaluation of Alternatives

Purchase DecisionSWOT AnalysisPost purchase BehaviorSuggestions

8/2/2019 Decision Making to Purchase a Digital Tractor

3/19

Introduction

The word tractor originated from the latinword trahere meaning pull. Today are used for drawing intowing or pull objects. Tractor is the vehicle which is used inagriculture field. We can change back side part of tractor asper our need.

The main purpose are to fertile the land andcarrying the goods as well as for moving goods.

8/2/2019 Decision Making to Purchase a Digital Tractor

4/19

Need Recognition

Tractor are purchased to do agriculture work by farmer . Its

can be used to construction field as road , build of bridge &building, supply of row material etc.

8/2/2019 Decision Making to Purchase a Digital Tractor

5/19

DecisionC

riteria

Decision can be decided accordingto good aspect :-

Price

Coloure

Easy to handle

Features After sales service Extra features as mileangeWorking capacity

Working Power

Battery quality

8/2/2019 Decision Making to Purchase a Digital Tractor

6/19

Information Research

Internet Google

- Mr. Lokesh Singh Nagpure

Manager of raj finance (Balaghat)Contact No. 07632-276272

Friends & Farmers

8/2/2019 Decision Making to Purchase a Digital Tractor

7/19

Short listed products

Eicher

Mahindra

Escort

Sonalica Swaraj

8/2/2019 Decision Making to Purchase a Digital Tractor

8/19

Features of the Products

Eicher

Product name = Eicher tractor{Eicher company}

Manufacturer = FaridabadMileage = 9 km per littergear = 7 gear { low-1, high-1, revers-1,fast-4 }Engine power= {30 HP, 34 HP, 38 HP, 49 HP}

Launching year= 1964Working capacity= unlimitedWarranty year= 1.5 year

8/2/2019 Decision Making to Purchase a Digital Tractor

9/19

Mahindra

Product name = Mahindra tractor {Mahindra &Mahindra limited}Manufacturer = Mumbai & Nagpur

Mileage= 10 km per litterGear= 7gear { low-1, high-1, revers-1, fast-4 }Engine power = {28 HP, 34 HP, 40 HP, 44 HP, 52 HP}Launching year= 1965Working capacity= unlimited

Warranty = 1.5 year

8/2/2019 Decision Making to Purchase a Digital Tractor

10/19

Escort

Product name = Escort tractor { Escort limited }

Manufacturer = FaridabadLaunching year = 1964Mileage= 9 km per litter

Gear = 7 gear { low-1, high-1, revers-1, fast-4 }

Engine power= { 20 HP, 25 HP, 30 HP, 47 HP , 95 HP}Working capacity= UnlimitedWarranty = 1 year

8/2/2019 Decision Making to Purchase a Digital Tractor

11/19

Sonalica

Product name = Sonalica tractor {Punjab

limitedManufacturer =Hoshiyaarpur PunjabLaunching year= 1997Mileage=8.5 km per litter

Gear=7 gear {low-1,high-1, revers-1, fast-4}Engine power = {26 HP, 34 HP, 39 HP, 45 HP,50}Working capacity= Unlimited

Warranty = 1 year

8/2/2019 Decision Making to Purchase a Digital Tractor

12/19

Swaraj

Product name = Swaraj tractor { Punjab limited }

Manufacturer = MohaliLaunching year = 1970

Mileage= 10 km per litterGear= 7 gear {low-1,high-1, revers-1, fast-4}Engine power = {26 HP, 34 HP, 39 HP, 45 HP, 50}

Working capacity=unlimitedWarranty = 1 year

8/2/2019 Decision Making to Purchase a Digital Tractor

13/19

Evaluation Table

Products

features

Eicher Mahindra Escort Sonalica Swaraj

Price Rs. 6,00000Rs. 7,00000 Rs. 7,50000Rs.6,00000 Rs. 6,50000

Battery Under 30HP12 OLT,

Above 30HP25OLT

Under 30HP

12OLT,

Above 30HP25OLT

Under 30HP

12 OLT,

Above 30HP25OLT

Under 30HP

12OLT ,

Above 30HP25OLT

Under 30HP

12 OLT,

Above 30HP25OLT

Battery Life About 1.5

year

About 1.5

year

About 1.5

year

About 1.5

year

About 1.5

year

Colour Red, blue , Red Wight,Blue Blue ,Wight

Blue,Wight

8/2/2019 Decision Making to Purchase a Digital Tractor

14/19

Products

Alternatives

Eicher Mahindra Escort Sonalica Swaraj

Silencers

Quality

Good Good No Good Good

Tyre No Good Good No Good

Brake power Good Good No Good No

Parts

availability

No easily easily No easily

Handling easily easily easily easily easily

8/2/2019 Decision Making to Purchase a Digital Tractor

15/19

Purchase Decision

According to my evaluation I would like to purchase MahindraTractor because maximum features are provided by Mahindra &Mahindra limited ,as better mileage (10 km per litter), High enginepower {28 HP, 34 HP, 40 HP, 44HP, 52 HP}, 7 Gear(low-1,high-1,revers-1,fast-4) as well as good warranty.

8/2/2019 Decision Making to Purchase a Digital Tractor

16/19

SWOT analysis

STRENGTHS

It is reliable It provides all the features

Time savingMaintain fertilityEasy to handle

Easy to buy and availabilityWEAKNESS

. Expensive {poor cant afford. Heating up of the battery

large size.OPPORTUNITIES

Market expansion.

THREATS C

ompetitors New technolo ies

8/2/2019 Decision Making to Purchase a Digital Tractor

17/19

Post purchase behavior

People feel satisfied after using this Tractorbecause of following factors:-

It is reliable

Time saving. Its after sales service is good

Provides all the important features Other features also good

8/2/2019 Decision Making to Purchase a Digital Tractor

18/19

Suggestions

An Ideal product should have following features:-

Quality should be maintained Its Engine & battery life should be high

Its after sales service should be good

Customer convincing process should be

good

8/2/2019 Decision Making to Purchase a Digital Tractor

19/19

Thank you