Computer Purchase Decision
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Transcript of Computer Purchase Decision
MAC purchase decision casefor the Hughes
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NeedsProductivity
documents
spreadsheets
Entertainment
Video (streaming)
Games
Music (e.g., iTunes)
Others
Media Editing (photos, video)2
OptionsiMac
$1149-1599
Adv: Intuitive to install/uninstall software as well as upgrades; Easy hook-up to TVs for TV/movie streaming (e.g., Hulu, ESPN360); Responsive customer service (must purchase Apple Care [warranty] for Genius Bar = in-person, telephone = 9am-9pm 364 days / yr)
Disadv: $600 (approx) premium over competitive product brands (e.g., HP)
Macbook Pro (13” or 15”)
$1399-2099
Adv: Portability, same advantage listed as iMac
Disadv: Price; Limited and sometimes difficult to upgrade hardware for performance, storage, memory
HP Pavillion All-In-One 600t series [video demo: link, prod info: link]
$1049.99
Adv: similar form factor and less expensive than iMac, touch-screen, HP = good review and reliability
Disadv: slower processor speed than iMac, customer service = slow
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Software availabilityProductivity: documents, spreadsheet
Microsoft Office 2007 Enterprise (PC)
iWork - Apple’s version of Microsoft Office
Parallel Fusion - allows Mac user to run Windows OS simultaneously, therefore, allow a Mac to run both Mac and Win-based applications
Media Editing
iLife - comes with all Macs - provides photo, web, movie editing / storage, as well as GarageBand [link]
Entertainment
Hulu.com / Clicker.com - online/streaming contents from traditional broadcast media
ESPN360.com - sports
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