The role of brand in purchase decision
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The role of brand in purchase decision.
description
Presentation about the role of brand in purchase decision for Marketing Management course.
Transcript of The role of brand in purchase decision
The role of brandin purchase
decision.
as “name, term, symbol, or design, or a combination of them intended to identify the goods and services of a seller and to differentiate him from those of competition”.
Respondent:
Anton, 27, a middle manager, married, Almaty.
Recent expensive purchase –
Apple notebook.
