crossoverinnova+oninthegameandpublishingsectors

aboutHKUandtheUtrechtapproach

somethoughtsaboutappliedgamedesignandcrossoverinnova+on

someareasforfuturecollabora+onbetweengameandpublishingsectors

HKUlargesteduca+onalins+tutefortheartsintheNetherlands

Weseektoadvancehuman-centredinnova+onthroughthemeaningfulapplica+on

ofthecrea+vearts

wewantourar+stsanddesignerstofunc+onacrossthebordersofdifferent

ar+s+c,scien+ficandsocietaldomains

foundedin2008withsupportfromEUStructuralFundsandfromtheprovinceandtownofUtrecht

themissionwastocreateeconomicimpactbys+mula+ngthegrowthoftheDutchgameindustry

currentlysupports70enterprises

europeissecondlargestgamesmarketglobally,employing100,000+peopleandcontribu+ngmore

than3.5bneurotoeconomy

dutchgamesectorhas330companiesandemploysaround3,000peoplewithapprox200meuro

turnover

lessfocusonentertainmentgames,moreonappliedgames

almosteveryuniversityacrossEuropehasaseriousgamesdepartmentbutthereissomethingofa

contradic+onintermsin‘seriousgames’

ourapproachisbasedaroundtheideaofappliedgamesandinthiswaywetrytoretaincoregamedesignconceptsintheareasofapplica+onand

contextsofuse

appliedgamesdomorethanteachortrain,andhaveothergoals,suchaspersuasion,exercise,and

(physical)therapy

findingagoodbalancebetweenthe‘fun’andthe‘applied’partofthegameisoTenamajorchallenge

oldsender-receivermodelsareverymuchalive

aboutthecross

TTT T

culturalsector

sector

crea0veindustries

theculturalandcrea0veindustries

sub-sectorsegarchitecture,film,music,games,cross-mediaetc

allhaveonethingincommon

Mostenterprisesintheculturalandcrea+veindustriesconsistofSMEs,withmanysoletradersormicro-SMEs

employingonlyahandfulofpeople(+60%)

definedbyasystemofrules

discipline

definedbyasetofdisciples

T

intramul+crossintertrans

disciplinarity

intramul+crossintertrans

allhaveonethingincommon

theyareallabouthowweworkwitheachother

“Ihadanextremelyslow-dawninginsightabout

crea0on.

Thatinsightisthatcontextlargely

determineswhatiswri@en,painted,sculpted,sung,or

performed.”

howcanwedesigntherightcontextsthatwillbringusthe

outcomeswewant

design?

Design1.0CraTdesign,adver+sing

Design2.0Industrial,products,web

Design3.0Organisa+onalandins+tu+onal

Design4.0Distributedsocialsystems,mixedstakeholders

complexproblems

designthinking

inastrategiccontext

helpsusto

dealwithcomplexity

designthinkingisac+onoriented

designthinkingiscomfortablewithchange

designthinkingishumancentric

designthinkingintegratesforesight

designthinkingisadynamicconstruc+veprocess

designthinkingreducesrisk

designthinkingcreatesmeaning

designthinking

inastrategiccontext

helpsusto

achieve

crossoverinnova+on

wewantourar+stsanddesignerstofunc+onacrossthebordersofdifferent

ar+s+c,scien+ficandsocietaldomains

TT-shapedpeople

intramul+crossintertrans

T`````````

genera+veoutcomes

weneednewtoolstosupportandintegratethenextgenera+onofdesignintensiveSMEstotacklebigger

challengesandlocatecrossoveropportuni+es

weneedtoac+velyrebalancetheroleofICTbyincludinggenera+veoutcomesandtools

fromSSHinameaningfulmanner

weneedmoretransparencyincrea+vedesignprocessestos+mulatecrossoverinnova+on

IntherecentTISPsurveyonR&Dneedsinthepublishingsector3ofthetop4needsiden+fiedcovereddigital

distribu+on,interac+vecontentandmul+mediacontentproduc+on.Eachoftheseareasisalsocentraltoapplied

gamedesign.

Webelievethattherearethreekeyareasforfuturecollabora+onbetweentheappliedgameandpublishing

sectors:

• newinstrumentsforlearning • newtoolsforindustry

• innova+veapproachestosocietalchallenges

Wethinkthatthepublishingsectorcanlearnfromtheexperienceofthegamesectorandtheirinterac+onwith

sectorsoutsidethecrea+veindustries.

Forexample,forthehealthcaresectorwehaveusedvariousini+a+vestopromotedeeperco-opera+on,suchas

networkinglunches,jointproposals,livinglabs,co-crea+ngprototypesandofcoursegamejams.

Theuseofgamestodesignnewcontextsasinterven+onsisalreadyunderway.

Thisrangesfromthegenera+onofawareness,cri+calreflec+on,tobothincidentalandinten+onallearningofskills,

knowledgeandbehavioursinallcontexts.

Crossoversalsoexistbetweenthepublishingandgamesectorsformakingaerac+vee-products.

Mul+modalinterac+ondesignisasignificantareaandbothgamedesignandnarra+vedesignoffermany

opportuni+esforthepublishingsector.

Narra+vedesigningeneralandthetransmediastorytellingareainpar+cularalsoofferhugepoten+alfor

newe-productsandforcrossoversolu+ons.

Anotherareawheregame-designcanofferpoten+alsformakingdigitalcontentmoreinterac+veandmeaningfulis

thatofeduca+on.

Gamesarebecomingaprimarytoolforengagingtheimagina+onoflearners.

Thecollabora+onbetweenthegamesandpublishingsectorscanleadtothedevelopmentofnewe-productsthatmeaningfullymergeeduca+onalcontentandplayful

interac+on.

GamecompaniesoTenuseratherdifferentproduc+onworkflowsthenthepublishingsector.

Howeverthereareseveralpoten+aloverlapsintheoverallprocessfromcomposi+ontoproduc+on.

Thisappliesofcoursetothedesignofnewproductsbutlessobviouslytonewopportuni+estoco-createandco-designnewservicesandthentoprovidethemtodifferent

sectors.

Indeedformul+mediaeduca+onpublishers,thefocuswillmoveawayfromdesigningthecontentitselftoco-

designingthelearningprocesses.

are education or research organisations

43%

13%enterprise support

policy/public sector other

9 %living lab/cluster

4 %networking

and 1 game organisation

a multi-disciplinary network

an open game jam toolkit for members

a platform for disseminating knowledge about

applied game design and game jams

a matchmaking service

education and research

enterprise support, games,

cluster, network

policy, public sector,

other

ENTI JKU

MHMK FPM

KHLim FHJ GCU CSP

ZHDK HKU

CNAM

DGG CITILAB

C&L CEEI ETIT

MATHEMA ENOLL

ARCC MFP

STOCKPORT AGE VDJ GU

EUROKLEIS

clusters3

asturiasbarcelona

genkglasgowgraz

hamburghelsinkilinz

luxembourgmetzmilanmunichparisturinsofia

utrecht

jamtoday.ci+lab.eu

crossoverinnova+oninthegameandpublishingsectors

david.crombie@hku.nlhkuuniversityoftheartsutrecht