Prda hku presentation_november_2012
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PRDA Your Total Social Media Solution Provider
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Transcript of Prda hku presentation_november_2012
PRDA
Your Total Social Media Solution Provider
● Douglas White has over 20 years of digital expertise
● Founded in 2004● Launched first video portal in Hong Kong● Launched Harbour City's first social media
program● Hong Kong's first global CSR campaign● Hong Kong's first 1 million+ view video
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PRDA
PRDA is based on over 20 years of experience in leveraging digital platforms to build communities and spread ideas and harvest data uses a proven process to deliver quality social media initiatives with transparency, predictability and measured results
is passionate about promoting and protecting your brand
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About Us
Mary Meeker of KPCB Internet Trends
May 30, 2012
http://www.kpcb.com/insights/2012-internet-trends
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Reference
Our World
OldAdvertisingSideVideoViralPushPrint
NewInterestingCentreBurstSocialPullPixel
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Asia
764,435,900
1,076,681,059
20%/27%
Europe
425,435,571
518,512,109
53%/63% penetrationNorth America
259,561,000
273,785,413
76%/75%
NA + Europe < Asia
Potential - Asia is online!
● Facebook■ 800/1 Billion registered users■ Translated into more
languages than any other application
● Twitter■ 50/170 million active users
every day■ 1.6 billion search queries per
day● Sina Weibo
■ China's leading SNS■ 200/300+ million registered
users
Social sites
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Age myth
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?
How do you manage your media
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Subscribers in Hong Kong
100,000
1,000,000
3,200,000/4,078,000
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Community
Reputation Demographics
Data analysis
InfluencersCopy write Trends
Translation Key wordsSEO
Visible
Reporting
MonitoringCreative
Tip of the iceberg
● Video● Blogs● Forums● Articles● Bookmarks● Mobile● Social Sites● SMR● Micro sites
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PRDA - 9 channels
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● Views○ Using a range of
medium to communicate with fans increases views and shares
● Sentiment○ Creating a deep and
broad range of brand positive content protects against negative sentiment
● Search○ Properly written and
search engine optimised content increase search ranking
● Syndication○ Branded channels
with loyal fans always receptive to
messages
9 channels why? Social media funnel
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1. Listen
2. Content creation
3. Publish4. Engage
5. Analytics
How we do it? Proven process
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Listening (monitoring) is the most important component of social media strategy. It is the front line for brand protection and effectively influencing online conversations. PRDA uses proprietary applications to track real time conversations.
Listen to:● Who● Where● How● Customer info● Competitor info● Sentiment● Crisis alerts
1 Listen
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Be part of the conversation. Influence and add value. Be relevant to your fans. With effective listening comes the knowledge to craft relevant content.
Content:● Relevant● Exciting● Influential● Search optimised● Colloquial/ local● Shareable● Positive
2 Content creation
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Content published to branded sites. Using 9 channels and proper placement, brand content has maximum impact. With effective listening comes the knowledge to place and participate effectively in conversations.
Publish:● Branded● 9 channels● Targeted● Multilingual● Country specific
3 Publish
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Engagement is unique to social media. Amplify positive messages. Interact with fans. Manage conversations and protect the brand. With effective listening comes the knowledge to enhance fan's brand experience and influence sentiment.
Engage:● Fan experience● Amplify positive● Minimise negative● Q/A● Influence● Community management
4 Engage
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Business needs results. Analytics along with KPI's can demonstrate ROI or equivalent media value. Social media should be an investment that pays dividends
Analytics:● ROI● Brand positioning● Conversion● Share of voice ● PR● Offset other marketing budgets
5 Analytics
Thank you
Thank you
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Some clients
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Trends
● Mobile● China● Language
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Trends
Mobile subscriptions in A/P and developing countries outpace rest of world, however mobile broadband lags
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Trends
Mobile subscriptions in A/P and developing countries outpace rest of world, however mobile broadband lags
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Next steps
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PC to Mobile
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PC to Mobile
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My predictions - Big 5
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My predictions - Games
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My predictions - pure mobile
Instagram Beats Twitter in Daily Mobile Users for the First Time, Data Says
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China
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GFW
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China - pay to play
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Fast Facts
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Luxury brands on China social media
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Luxury brands on China social media
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BBS and Forums in China drive a significant amount of traffic. They are the single biggest influencer of brand decisions online. Ease of use, free to access. But have limitations.
● No community● Less influence● Competition with noise
BBS and Forums
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Language
2013
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integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.
2011
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integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2012.
2011
Integration and Analytics
Thank you
