danone.communities mission

Support and / or finance social Support and / or finance social businesses that fit with Danone businesses that fit with Danone mission : bring health through food mission : bring health through food to as many people as possible.to as many people as possible.

3Bn < 3$

Key health/nutrition concerns

Micro Nutrition IssuesMicro Nutrition Issues- Iron (49% among children)- Vitamin B2- Calcium- Vitamin C- Vitamin A- Iodine and zinc likely

Source: Grameen/local NGOs

Macro Nutrition Issues

- 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely

- Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA)- Protein deficiency

Health ConcernsHealth Concerns

- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)

- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)

Grameen Danone Food as a first pilot for Social Business

Key building blocksHealth through food

Proximity / local business models

Environment-friendly

Financially sustainable

Danone competencies

Partners, local entrepreneurs and NGOs

Innovation (with potential for roll-out)

A dedicated financial tool

WaterWater Baby FoodBaby Food

FCPR investment

Focused on innovation

1001 FontainesCambodia

La Laiteriedu Berger, Sénégal

Immersion &

incubation

Pilot

Roll-out

Dairy

Africa

GDFLBangladesh

2008 : danone.communities gets to plural

Sell healthy drinking water at very low cost to 15000 people in rural villages in Cambodia

Sell dairy products made with local fresh milk instead of imported powder to help Peul herders

danone.communities fund

Social Business Investment

Vehicle

SocialBusinessEnterprise

Ex. Grameen-Danone

« Social » return on capital + Economic return on capital (2-3%)

10 %90 %

SocialBusinesses

(FCPR)

Monetary

The SICAV (Mutual fund)

• Low/safe return (including 50% AFD guarantee), liquid

• Open to all (institutions, shareholders, employees, consumers,…)

danone.communitiesBoard of Directors

A network of communitiesDANONE employees (included retired ones!)NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines)Students, subscribers from the General Public and soon consumers

… that you can meet online!

www.danonecommunities.com

Why does DANONE do this ?

Part of Danone genes, economic and social project and our mission

No classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countries

Learn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limits

A new network, co-building solutions with stake-holders, including NGOs

A huge impact on motivation of Danone people