Danone nutrition commitments & added sugar reduction · Danone nutrition commitments & added sugar...

Danone nutrition commitments & added sugar reduction Agnès Martin, PhD. – Danone, Health & Diet Advocacy Director

Joint meeting of the High Level Group on Nutrition & Physical Activity and the EU Platform on Diet, Physical Activity & Health

Luxemburg - October 26th, 2018

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A.Martin, PhD. (Danone, Health & diets advocacy director)

Agenda

Steffen & al (2015). http://science.sciencemag.org/content/347/6223/1259855

• Danone: its mission, ambition & commitments at 2020

• Reformulation efforts on sugared dairy products & related challenges

• Added sugar reductions achieved

• Reformulation is not the only solution


Danone mission since 2004


52% dairy &

plant-based products

« Today, a unique health-focused portfolio that allows Danone to be a key player in the Food Revolution”

https://www.danone.com/content/dam/danone-corp/about-us-impact/publications/en/2018/RADA017_GB_BD2N1809.pdf









Danone ambition & nutrition commitments (2016)


#5

#6

https://www.danone.com/content/dam/danone-corp/about-us-impact/policies-and commitments/en/2017/2017_04_NutritionCommitments.pdf













Danone nutrition targets @ 2020


Principles (1/2) Defined by: • Type of product • Frequency of

consumption (daily, occasional)

• Type of intended consumer

https://www.danone.com/content/dam/danone-corp/about-us-impact/policies-and-commitments/en/2017/2017_04_NutritionalTargets2020.pdf














Danone nutrition targets @ 2020

Principles 2/2 – Example of daily dairy products • Maximum threshold for energy & nutrients to limit (saturates, sugar) • Minimun threshold for nutrients to encourage (protein, calcium) • Minimal overal nutritional quality/100g (Rayner score )

< 200kcal/svg < 170kcal/svg < 140kcal/svg Energy

< 11,5g/100g < 7g/100g < 2,5g/100g > 2,2g/100g > 120mg/100g or svg < 4

Total sugar Added sugar* Saturates Protein Calcium Nutrition quality (Rayner score)

Objectif @ 2020: 100% compliance

* Definition aligned on EU Annex on added sugars

Added sugar target based on WHO free sugar guidelines


An ambitious reformulation plan since 2016: Nutripride

Scope: sugared dairy products

• A 4 years plan focused on products for daily consumption and major brands

• A step by step approach to keep consumer preference (no guaranty of success)

• Use of natural technological solutions (fermentation, pH, flavor, texture etc)

• A silent approach vs consumers (no claim - sugar reduction < 30%)

18 countries + CH


Projected added sugar reduction @2020 vs 2015

2015 2018 2020 0

-22%

-17%

-10%

-12%

-17,5%

-5,6%

-6,1%

Sugared

Sugared -20% -5,4%

6,7%

Added sugar content @ 2020 below the target

5,9%

All daily sugared dairy (Sales weighted average)


Not only reformulation, also innovation


• Launch of new plain offers


Conclusions


• Danone has ambitious nutrition targets & strong commitments by 2020 o A major reformulation plan focusing on products for daily consumption

• It is feasible to reduce added sugar (> 10%)

• But it’s a long, difficult & expensive process

o Dependent of consumer acceptance and trends Step by step approach Failure is possible

o Important investment : 4 Mio€ & 10 FTE in R&D in 2017 • Innovation can also play a key role

• EU regulation on nutrition claim (« reduced in ») does not help to leverage reformulation efforts

to consumers


Any question?


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