Daniel Bianchini - The Evolution of Search
description
Transcript of Daniel Bianchini - The Evolution of Search
whitedotnet
#whiteexchange
Daniel BianchiniDirector of Services
danielbianchini
whitedotnet
#whiteexchange
EVOLUTION OF SEARCH
whitedotnet
#whiteexchange
AB :Before Google
After Google
4BG1993-1997
Birth of the Current Search Engine
2AG2000-2010
12AG2011-2013
16+AG2014+
whitedotnet
#whiteexchange
Search 1.0
BUT LET’S START BEFORE
RECORDS BEGAN
whitedotnet
#whiteexchange
ARCHIE – CONSIDERED TO BE THE VERY FIRST SEARCH ENGINE
whitedotnet
#whiteexchange
whitedotnet
Sir Tim Berners-Lee
#whiteexchange
whitedotnet
#whiteexchange
4B1993-1997
whitedotnet
#whiteexchange
Search 1.0
DURING THIS TIME ONLY A
FEW WEBSITES EXISTED
whitedotnet
#whiteexchange
Search 1.0
I’M TALKING A FEW HUNDRED
whitedotnet
#whiteexchange
Search 1.0
AND ONLY A FEW SEARCH
ENGINES
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Search 1.0
THEY WERE VERY SIMPLE
whitedotnet
#whiteexchange
Search 1.0
WHICH MEANT YOU COULD RANK BY…
whitedotnet
#whiteexchangeCURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
whitedotnet
#whiteexchange
Search 1.0
MEANING THEY WERE
whitedotnet
#whiteexchange
Search 1.0
EASY TO MANIPULATE
whitedotnet
#whiteexchange
Search 1.0EASY TO SPAM
whitedotnet
#whiteexchange
Search 1.0
1998BIRTH OF CHRIST
whitedotnet
#whiteexchange
Sergi Brin & Larry Page
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Search 1.0
BIRTH OF GOOGLE
whitedotnet
#whiteexchangeCURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS CURTAIN FABRICS
whitedotnet
#whiteexchange
Search 1.0
BIRTH OF GOOGLE
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Search 1.0
WITH THIS CHANGE
whitedotnet
#whiteexchange
What you want to say
What they are interested in
Rele
van
ce
INCREASED RELEVANCE IN THE SERPS
Content Links
whitedotnet
#whiteexchange
2000-20102A
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
FIRST IT WAS VERTICAL SEARCH
News Groups Directory Images
Google Search
whitedotnet
#whiteexchange
LOCAL SEARCH
VERTICAL SEARCH
Local Search
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
LOCAL SEARCH
VERTICAL SEARCH
Flight Searchwhitedotnet
#whiteexchange
whitedotnet
#whiteexchange
LOCAL SEARCH
VERTICAL SEARCH
Flight SearchSports scores
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
UNIVERSAL SEARCH
UNTIL THEY DECIDED TO BRING IT ALL TOGETHER
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Street View
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
REVOLUTIONISED SEARCH
IN 10 YEARS THEY HAD
whitedotnet
#whiteexchange
CHANGED OUR THINKING
IN 10 YEARS THEY HAD
whitedotnet
#whiteexchange
Search 1.0
ALL WHILST THERE WAS
STIFF COMPETITION
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Search 1.0
AND MARKETERS TRYING TO
MANIPULATE THE
ALGORITHM
whitedotnet
#whiteexchange
2011-1312A
whitedotnet
#whiteexchange
Search 1.0
MORE MAJOR CHANGES IN 2 YEARS THAN
THE PREVIOUS 12
whitedotnet
#whiteexchange
FIRST CAME THE PANDA – RELEASED FEB 2011
whitedotnet
The VeniceUpdate
#whiteexchange
whitedotnet
#whiteexchange
THE PANDA UPDATE – RELEASED FEB 2011
whitedotnet
whitedotnet
#whiteexchange
The Panda algorithm update affected up to 12% of search
results. Panda cracked down on websites with thin content,
content farms and high ad-to-content ratio.
EFFECT OF PANDA
whitedotnet
#whiteexchange
THE PENGUIN UPDATE – RELEASED APRIL 2012
whitedotnet
#whiteexchange
Penguin adjusted a number of spam factors, including keyword
stuffing, and impacted an estimated 3.1% of English
queries.
EFFECT OF PENGUIN
whitedotnet
#whiteexchangeThe Hummingbird Update
whitedotnet
#whiteexchange
whitedotnet
#whiteexchange
Search 1.0AS WELL AS
whitedotnet
#whiteexchange
IMPROVING PERSONALISED SEARCH
whitedotnet
#whiteexchange
STARTING TO INTEGRATE SOCIAL SIGNALS
whitedotnet
#whiteexchange
2014+16+A
whitedotnet
#whiteexchange
IT WILL BECOME QUICKER
WHERE WILL SEARCH GO
whitedotnet
#whiteexchange
MORE SEMANTIC
WHERE WILL SEARCH GO
whitedotnet
#whiteexchange
MORE SOCIAL
WHERE WILL SEARCH GO
whitedotnet
#whiteexchange
whitedotnet
More Mobile
#whiteexchange
whitedotnet
#whiteexchange
THESE ARE ONLY MY THOUGHTS
IN 10 YEARS THEY HAD
whitedotnet
#whiteexchange
Search 1.0
SEARCH IS CHANGING RAPIDLY!
whitedotnet
#whiteexchange
Search 1.0
WE ARE CHANGING RAPIDLY!
whitedotnet
#whiteexchange
Search 1.0ARE YOU?