Dallas Social Media Marketing
10
We Make Social Media Marketing Easy.
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AXZM Social Media Marketing for small business.
Transcript of Dallas Social Media Marketing
We Make Social Media
Marketing Easy.
Four
out
of f
ive
US
com
pan
ies
will
use
soci
al m
edia
to m
arke
t the
ir
pro
duc
t or
serv
ice
in 2
011.
60% of the companies using social
media to market their product or
service have no plan
What is your p
lan?
The Rise Of Social
Med
ia as a Platform
2009
150 Million users
Youtube
1 Billion views per day
4.5 Million users
50 Million users
Digg
16 Million users
Foursquare
500,000 users
2010
500 Million users
Youtube
2 Billion views per day
100 Million users
80 Million users
Digg
30 Million users
Foursquare
3 Million users
10 S
tatis
tics
That
Will
Bl
ow Y
our
Min
d
1. Social networks and blogs are the 4th most popular online
activities online, including beating personal email. 67% of
global users visit member communities and 10% of all time
spent on the internet is on social media sites.
2. If Facebook were a country, it would be the fourth most
populated place in the world. This means it easily beats the
likes of Brazil, Russia and Japan in terms of size.*
3. 80% of companies use, (or are planning to use), LinkedIn as
their primary tool to find employees during the course of
this year. The site has just celebrated reaching its 45-
millionth membership.
4. Around 64% of marketers are using social media for 5
hours or more each week during campaigns, with 39%
using it for 10 or more hours per week.
5. It took radio 38 years to reach 50 million listeners.
Terrestrial TV took 13 years to reach 50 million users. The
internet took four years to reach 50 million people... In
less than nine months, Facebook added 100 million users.
6. The most recent figure of blogs being indexed by
Technorati currently stands at 133 million. The same report
into the Blogosphere also revealed that on average, 900,000
blog posts are created within a single 24-hour period.
7. The top three people on Twitter (Ashton Kutcher, Ellen
DeGeneres and Britney Spears) have more combined
followers than the entire population of Austria.*
8. The online bookmarking service, Delicious, has more than
five million users and over 150 million unique bookmarked
URLs. 9. Formed in 2004, Flickr now hosts more than 3.6 billion user
images. 10. Universal McCann reports that 77% of all active internet
users regularly read blogs.
Where Do You Start? We Can Help Your Business Stay Up
To Date With The Latest Social Media
Marketing Tools & Techniques.
Where Do You
Start?
Step 1: Define Your Objectives:
1) What Are You Trying To Achieve?
2) What is Your Target Audience?
3) What Do You Have To Say?
4) How Are You Going To Say It?
5) What Are The Best Networks To
Deliver Your Message?
Where Are You
Going?
Step 2: Set Goals:
Whether you are trying to generate
more leads or improve your customer
relationships, we can help you
organize a clear set of goals for your
social media marketing efforts, and
chart a course to meet those goals.
Where Do You
Finish?
Step 3:
Monitor, Track & Report:
There are three key areas of social media monitoring that help us to chart a
clear path to increasing your brand awareness:
Sentiment
Sentiment analysis explores general brand sentiment, and how sentiment
changes over time. Analyze the sentiment surrounding your brand for a
view into online market perceptions.
Influence
We can identify influential people in your industry using popular social
networks like twitter, facebook and twitter and develop a strategy for
engagement to convert key influences into brand advocates.
Engagement
Quantify your organization’s level of engagement in online conversations.
Find ways to increase your visibility by offering support and useful
information to people in your community.
Thank You! AXZM
2528 Elm St Suite A Dallas, TX 75226
Office: (214) 272-9109
Mobile: (214) 704-5656
E-mail: [email protected]
Web: www.axzm.com
