Impact of Social Media (BDPA Dallas)
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Transcript of Impact of Social Media (BDPA Dallas)
THE THE IMPACT IMPACT
OFOFSOCIAL MEDIASOCIAL MEDIA
AgendaInternet ImpressionInternet AudienceInternet DataControl Your DataProfile DefinitionsSteps To Take Action
Internet ImpressionTraditional times
-First impressions are lasting impressions
Current world view-This remains true, but first impressions are often first made in a non, in-person setting, i.e. via computer
-If the first impression is made “in person”, then it is highly possible that after you meet someone, they “extend the first impression” beyond the actual in-person meeting by looking you up on the internet afterwards
Internet Audience1) Recruiters
-In today’s market, Recruiters want the best possible candidate for a position because there is no shortage in applicants
2) Potential Employers -It is not unusual to think that a potential, new employer will look you up online to see what they will find
3) Current Managers & Future Managers -In your present company, or a hiring manager for position you have applied for may perform an Internet search on you
-Launched 4 years ago
-The world’s largest professional network
-Includes worldwide membership
-Available in 15 different languages
-Publicly held company
Internet DataTells a story….
-Your capacity and willingness to take risks
-Your personal initiative
-Your ability to share information, to put forth ideas, or use the information technology tools available in the market
Promotes your online professional reputation…
-Assists with career searches, making a name for yourself
-Serves as free advertisement for offering services
-Highlights your expertise & boosts your career opportunities
-Builds and promotes your image
Control Your DataUtilize technology
-Who you are online-How you are perceived online-What is your Google Quotient
YOU = [Personal + Professional] **Online Identity**
Google Quotient-Search results returned by Google that include the total number of hits on the first three pages that are about you , rather than someone else, and the number of hits related to the “brand identity” that you want to create for yourself.
Profile DefinitionsWhat is a profile?
-It is a summation of information, personal and/or professional, related to an individual-An explicit digital representation of a person
What makes up a personal profile?-Name, Address, Date of Birth, Phone Number-Email Address, SS #, Gender, Race, Maiden Name-Hobbies, Friends, Significant Other, Education
What makes up a professional profile?-Work History, Skills, Community Involvement, -Education, Professional Organizations, Professional Endorsements, Email Address Format, Professional and Personal Accomplishments
Take Action
Steps to start1) Place information about you professionally and
personally on the web
2) Visit message boards
3) Visit blog sites
4) Create your own blogs
5) Develop a personal web site
6) Use Facebook and other social sites
Additional Steps
Join Professional Sites• LinkeIn
• Ecademy
• YorZ
• Networking for Professionals
Use Online Tools • Google Alerts
• TwitterFall & Monitter
• Trackur
Reminders• Your online identity is quickly becoming your first
interaction and introduction to perspective employers and your professional community!
• You want to have as much control as possible over how people meet you, how you are perceived online & ultimately in person, and what positive/negative information they can obtain about you
• Don’t let someone else or something else control this for you!
Questions