Social Media Marketing Demystified - AIA Dallas · 2018-05-01 · 847 blog posts x 4 hours avg....
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Social Media Marketing Demystified
Transcript of Social Media Marketing Demystified - AIA Dallas · 2018-05-01 · 847 blog posts x 4 hours avg....
Social
Media
Marketing
Demystified
SHOW ME THE MONEY
January 14th, 2010 through March 31, 2018
Architectural Fees
$2,973,071Architectural Fees that can be directly attributed to the blog
Calendar Days
2,064Work Days Only
$$ per Day
$1,440($2,973,071 / 2,064 days)
$$ per Hour
$877847 blog posts x 4 hours avg.
3,388 hours spent ($2,973,071 / 3,388 hours)
Award for the Excellence in the
Promotion of Architecture through
the Media in Honor of John G.
Flowers, Hon. AIA
Texas Society of Architects 2015
Borson’s “Life of an Architect” is the world’s most trafficked
individually maintained architectural blog. His witty,
perceptive, and often touchingly poignant observations,
coupled with his astounding commitment to content creation
and reader engagement have made Borson “a true 21st
century spokesman for our field.”
Texas Society of Architects
Young Architect of the Year
Dallas AIA 2009
“In our on going pursuit of leadership within our profession, we
occasionally cross paths with individuals who are the
quintessential unsung hero. While internal to our professions,
there is never a shortage of egotistical perso- nas, the humility
exemplified by so many of our members is often over- looked.
In 2009, as President of the AIA Dallas Chapter, I had the
privilege of selecting Bob Borson as the ‘Young Architect of
the Year.’ I found Bob’s character, insight, and humble nature
to be fitting of this prestigious profes- sional award. His Subtle
but numerous contributions to our profession are worthy of our
acknowledgment.”Todd C. Howard, AIA
2009 AIA Dallas ChapterPresident
Elevation to Fellow in the American Institute of Architects
American Institute of Architects 2016
“Bob is, simply stated, the single individual in the United States who has done the most to promote the discipline of Architecture through digital media. While
most of us architects and our professional organizations were sleeping during the emerging popularity of the internet Bob was already plotting a means to
help remedy the sad ignorance of the general public about what we architects do. He had an idea about a blog that would describe, in accessible and
unpretentious language, how ordinary architects, in everyday ways, contribute to making the world a better place.”
Lawrence W. Speck, FAIA
2005 Chair, Jury of Fellows
What do you want to get out of it?
Thought Leadership?
Business Development?
Firm Culture?
Personal Branding?
Giving Back to the Profession?
Digital Communication can literally be whatever you want
“IT’S REALLY CLEAR THAT THE
MOST PRECIOUS RESOURCE
WE ALL HAVE IS TIME.”- STEVE JOBS
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Which channels you will focus on?
How will your channels work together?
What is the audience for those channels?
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What can AIA Dallas do for me?AIA Dallas Marketing Opportunities
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Find @aiadallas on:•
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