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Daily Cliché

Prepared by : Robert Taylor IIIFounder of Bad Poncho Outdoors

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OUR AGENDA

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Write your relevant text here

We’re a family run company based out of Michigan with a heavy focus on comoradory.

Comprised of individuals making the leap from other professions.

Bad Poncho Outdoors brings industry leading partners to the table for a bright future.

Bad Poncho Outdoors strives to maintain a loyal following of mature, middle-aged individuals.

With a soft launch in late 2014 Bad Poncho Outdoors has big plans for 2015.

Like what you see? Get a hold of us and let us know!

Introduction Our Team Portfolio

Demographics Infographics Get in touch

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ABOUT US

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Bad Poncho Outdoors was launched in the fall of 2010 with the ambition of brining father and son closer, what resulted was beyond their wildest dreams. Shortly after forming the company the Taylors joined forced with industry giant Pure Fishing(Jarden Corporation).

After a few short years Bad Poncho Outdoors is the go-to with industry leaders as a cost effective marketing solution. In 2014 Bad Poncho Outdoors launched Daily Cliché, a website dedicated to the things middle-aged men care about.

Daily Cliché focuses on continuing the trend of cost effective marketing for our partners while also bringing high-end content our readers care about.

Hello!

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COMPANY HISTORY

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In October of 2010 Bad Poncho Outdoors was founded by the father and son team of the Taylors.

Founded in Oct 2010

Mid-2012 brought about a need for a redesign. Starting from scratch meant cultivating a new look and feel. Larger success has followed.

Redesign

With great successes in the past its time to look forward in a new direction with Daily Cliché.

Looking Forward

Marking the year of partnerships. Industry leading organizations join forces with Bad Poncho Outdoors.

Year of the Partnership

What was once just a blog has turned into a multi-media platform. Focus shifted during 2014 to act as a consulting company in the outdoor industry.

Shifted Focus

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TEAM INTRODUCTION

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Robert Taylor III

Specializing in networking and digital marketing means Robert spends most

of his days putting up content, maintaining the sites, and doing

anything else the company desires.

Founder

The Taylors work as a team to provide all of the services that Bad Poncho

Outdoors has to offer. Ranging from search engine optimization to

working the sales floor.

Robert sees to the day-to-day operations while Rob primarily works behind the scenes as the driving force

of the company.

Robert’s schooling focused heavily on digital media and marketing practices while Rob’s practical education taught working with potential customers and

making a statement face-to-face.

Coming together as a team means having the whole package.

Robert Taylor II

Known as the idea guy. Rob has a lifetime of experience in customer

service and reading people. Rob has become the face of the company at

large events.

Co-Founder

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OUR SKILLS

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Designing the latest and greatest or a simple home-grown website can be the defining factor in a company’s lifecycle.

A. Web Design

The world is no longer black and white, being able to work in video and audio means flexibility to do is needed.

D. Multi-Media Production

The cornerstone of everything we do. Without proper graphics the aesthetics fall to pieces.

B. Graphic Design

Getting names out there via digital and physical means is a necessity in today’s world.

E. Digital and Physical Media

Being able to be found is important, but being able to be found before your competitors, now that is key.

C. SEO Marketing

Writing is the foundation of everything we do. While we might not be 100% correct we pride ourselves on relatability.

F. Writing

A

BF

D

E C

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OUR PORTFOLIO

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Bad Poncho Outdoors The Anglers Hub Daily Cliche

Bad Poncho Outdoors focuses on the outdoor industry with a heavy fishing influence. Bad Poncho

Outdoors launched in 2010 as a blog dedicated to bass fishing, since then Bad Poncho Outdoors has grown to encompass the outdoor industry as

a whole.

The Anglers Hub launched in 2012 as a joint effort between the leading companies in the outdoor industry. A partnership between Wired2Fish, AdvancedAngler, RahFish, and Bass Angler Magazine was found to bring

the leaders together directly into readers inboxes.

Launched in 2014 Daily Cliché brings you the things you care

about. Ranging from drinking, video games, and cars Daily Cliché

delivers what you need directly to your social feed.

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GENDER ACTIVITY

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82% of Male

Our content sways heavily toward males and it shows in our following

17% of Female

We do maintain a small female following, though our female following has grown in recent

months.

Conclusion

Targeting males has been a success though we have started to post more

gender-neutral content which has resulted in a slightly higher female

viewership.

82%

17%

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Age Groups

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13-17

18-24

25-34

35-44

45-54

55-64

2%

13%

19%

22%

17%

7% .179%

4%

4%

4%

2%

.358%

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US MAP INFOGRAPHIC

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1

2

3

Bad Poncho Outdoors is a Michigan based company though the content isn’t regional. This can be seen by how wide our scope is in the United States. Michigan represents the largest percentage of viewership at 22% with Texas at 6% and California at 5%.

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Lets Make a Deal

What We Offer

• Ad Space – 125x125px on sidebar

• Social Media – Content shared

• Reviews – Product is required

• Exclusivity – Can be discussed

• Objectivity – Getting a fresh outside look at a product

What We Would Like• Product – Exchange product for

advertising

• Social Share – Working to expose both brands benefits partnership as a whole.

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Contact Us At:Robert Taylor III

rtayloriii@badponchooutdoors.com(269) 377-8350