Fathom Overview Workshop on using Fathom in School Improvement Planning (SIP)
Customer Focussed Websites | Gareth Dunlop | Fathom
-
Upload
enterprise-ireland -
Category
Business
-
view
546 -
download
0
Transcript of Customer Focussed Websites | Gareth Dunlop | Fathom
![Page 1: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/1.jpg)
customer websites focussed
![Page 2: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/2.jpg)
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 [email protected]
![Page 3: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/3.jpg)
NOT active
passive
![Page 4: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/4.jpg)
the children the children will someone please think about the children!
the customer the customer will someone please think about the customer!
the user the user will someone please think about the user!
the reader the reader will someone please think about the reader!
![Page 5: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/5.jpg)
![Page 6: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/6.jpg)
![Page 7: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/7.jpg)
![Page 8: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/8.jpg)
![Page 9: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/9.jpg)
![Page 10: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/10.jpg)
NOT interactive
presentational
![Page 11: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/11.jpg)
![Page 12: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/12.jpg)
![Page 13: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/13.jpg)
![Page 14: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/14.jpg)
NOT process
project
![Page 15: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/15.jpg)
![Page 16: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/16.jpg)
![Page 17: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/17.jpg)
![Page 18: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/18.jpg)
NOT journeys
family trees
![Page 19: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/19.jpg)
how we view our websites
![Page 20: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/20.jpg)
how our customers view our websites
![Page 21: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/21.jpg)
how our customers view our websites
![Page 22: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/22.jpg)
NOT words
images
![Page 23: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/23.jpg)
![Page 24: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/24.jpg)
![Page 25: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/25.jpg)
![Page 26: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/26.jpg)
NOT rule
exception
![Page 27: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/27.jpg)
![Page 28: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/28.jpg)
![Page 29: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/29.jpg)
![Page 30: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/30.jpg)
![Page 31: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/31.jpg)
NOT transparency
fudge
![Page 32: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/32.jpg)
![Page 33: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/33.jpg)
![Page 34: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/34.jpg)
![Page 35: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/35.jpg)
![Page 36: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/36.jpg)
![Page 37: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/37.jpg)
![Page 38: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/38.jpg)
NOT clarity
persuasion
![Page 39: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/39.jpg)
![Page 40: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/40.jpg)
![Page 41: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/41.jpg)
NOT service
promises
![Page 42: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/42.jpg)
![Page 43: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/43.jpg)
![Page 44: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/44.jpg)
![Page 45: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/45.jpg)
![Page 46: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/46.jpg)
Welcome to
CEOs Welcome Message Thank you for visiting Google. We hope that you enjoy visiting our website. We have a range of exciting products and services for you to enjoy, including search, image search, blogging tools and email. Please don’t hesitate to get in touch for more information.
We are VERY VERY rich gentlemen indeed!
Seriously! We own you. Get used to it.
$20bn each That’s right $20,000,000,000 Did you count those zeroes? All ten of them … beautiful
![Page 47: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/47.jpg)
NOT giving attention
getting attention
![Page 48: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/48.jpg)
© G
erry McG
overn
![Page 49: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/49.jpg)
© G
erry McG
overn
![Page 50: Customer Focussed Websites | Gareth Dunlop | Fathom](https://reader034.fdocuments.in/reader034/viewer/2022052315/554ce497b4c905d6488b5614/html5/thumbnails/50.jpg)
Gareth Dunlop Founder & CEO Fathom_ 028 9099 2822 [email protected]