Customer Engagement Platform - mobile capabilities overview

Digital Marketing CenterMobile Capabilities Overview

April 2016

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Mobile is the #1 computing deviceBroad penetration across all demographicsand geographies

© 2016 Teradata

The smartphone industry dwarfs PCs

Source: http://a16z.com/2014/10/28/mobile-is-eating-the-world/

Source: https://econsultancy.com/blog/62423-this-week-s-top-six-infographics-49

3 © 2016 Teradata

This won’t change in the near futureMobile ahead of PCs, consoles and TVs for younger cohorts

“There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same.”

Benedict Evans, Andreessen Horowitz

What would children miss the most? Mobile

Source: http://a16z.com/2014/10/28/mobile-is-eating-the-world/

4 © 2016 Teradata

It’s an app worldMassive shift in the way people consume digital media and shop online

11% of their time spent on media is through the mobile web

29 HRS 32 MINUTES22 HRS 27 MINUTES


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WOMEN

89% of their time spent on media is through mobile apps

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WOMEN3 HRS 46 MINUTES4 HRS 30 MINUTES


Source: http://www.dreamsrain.com/2011/10/12/what-kind-of-apps-people-mostly-uses-on-their-smartphone-mobile-app-usage-patterns-infographic/

Q4 2013 Q4 2012

Q4 2013 Q4 2012

5 © 2016 Teradata

It’s an app worldMassive shift in the way people consume digital media and shop online

93% of smartphone owners use their smartphone while at home 79% of smartphone users

use their smartphoneto help with shopping

70%while in a store

54%to find a retailer

49%to compare prices

48%to get coupons and vouchers

44%to find product reviews

74%make a purchase after a smartphone search

Source: http://www.dreamsrain.com/2011/10/12/what-kind-of-apps-people-mostly-uses-on-their-smartphone-mobile-app-usage-patterns-infographic/

39%while in the bathroom

33%while watching TV

22%while readingthe newspaper

6 © 2016 Teradata

Mobile strategy is a requirementConsumer businesses in all sectors need to define and execute a mobile strategy

Main challenges we see in implementation:1. Keep up with the latest trends and technology2. Lack of mobile marketing experience and tools3. Legacy and inadequate systems4. No data strategy5. Measurement and attribution6. Lack of internal awareness and alignment7. Internal skills gap (strategic and operational)8. Budget and resources

Maybe we can help?

7 © 2016 Teradata

Digital Marketing Center is the answerA flexible SaaS platform for multi-channel digital execution

8 © 2016 Teradata

Digital Marketing Center (DMC) MobileSupport your mobile strategy and leverage your mobile app investment

Powerful platform for increasing engagement, retention and revenues for mobile apps

Comprehensive feature set for personalized, targeted and automated push marketing

Part of a multi-channel solution enabling a customer centric approach (cross-channel campaigns, unified user profile)

9 © 2016 Teradata

DMC MobileA powerful set of features

Messaging:

• Personalization• Best time to send• Deep linking• Rich messages• In-App messaging

(available soon)

Targeting:

• Device• In-app behavior• Last activation• Custom fields• Automation• Geo-Targeting

(available soon)

Stats & Analytics:

• Daily/hourlyActivations

• Push stats (such as opens, sent)

• App installs• Opt-in users

Other Tools:

• Notification preference center

• Responsive design

Technology:

• Server-to-server API• Android & iOS SDK• Ability to scale

Professional Services:

• Onboarding process• Dedicated support• Success management

10 © 2016 Teradata

Benefits and use casesDMC Mobile supports three sets of use cases

RetentionWake up dormant users

RevenuesIncrease value from active users

EngagementDrive users down the funnel

11 © 2016 Teradata

Benefits and use casesCustomer engagement success with Mobile

“Teradata has allowed us to efficiently step up our push notification strategy. They made it easy to create smart, behavioral, targeted messages”

Lior Gerson, VP, Product Management, mySupermarket

“We are thrilled with the platform’s results. It’s global reach and superior performance ensures we can effectively communicate with millions of our users, via the simple, intuitive dashboard. Two thumbs up Teradata!”

Jonathan Abratt, Director,Zap Group

12 © 2016 Teradata

Customer value lifecycle managementDMC Mobile supports different tactics for different moments

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Mobile offers are redeemed 10x more frequently than print offers. Source: eMarketer

© 2016 Teradata

Engage and convert with SMS messagingSMS is a powerful two-way dialogue medium

The open rate of SMS is 98% compared with 22% for emails. Source: Venture Beat

Text messages can be 8-10xmore effective at engaging customers.Source: Cellit, Mobile Marketer

SMS remains a valid digital communication channel and popular medium

“On average, SMS messages are read within four minutes, making them highly convertible.”Source: Wikipedia

“98% of text messages are read vs. 29% of Tweets vs. 12% of Facebook posts vs. 20% of emails”Source: http://blog.logmycalls.com

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ü One central location for all data

ü Ability to integrate data from various data sources (app, customer database, web, and more)

ü Multi-channel solution which enables cross-channel campaigns using a unified user profile

© 2016 Teradata

Mobile and platform capabilitiesUnified user profile and data management

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ü Device information

ü App usage behavior – last activation, first install, etc.

ü Data in other channels

ü Custom fields – buy button, search, Facebook connect, and more

ü Easy-to-use drag and drop UI

© 2016 Teradata

Mobile and platform capabilitiesEasy drag-and-drop segmentation tool

16 © 2016 Teradata

Mobile and platform capabilitiesOrchestrate multi-channel, multi-step campaigns

ü Powerful and easy-to-use automation whiteboard

ü Create campaigns based on rules and filters

ü Schedule campaigns to run automatically to constantly create value

ü Use frequency capping to ensure the user experience

ü Combine with other channels

17 © 2016 Teradata

Marketing consulting servicesDrive more value from your investment and support your business requirements

Strategy

Idea Generation Workshop

Customer Value ManagementContact StrategyMarketing Planning and Budget Allocation

Advanced AnalyticsEvent-Based Marketing

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Campaign Efficiency Analysis

Integrated Marketing Capabilities Assessment (IMCA)

Business Case Calculation

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Creative Services

Extended ServicesDigital Messaging Optimization

Data-Driven Discovery Data-Driven Customer Acquisition

Customer-centric strategy and optimized budget allocation

Increased Return on Marketing Investment through conversion, channel optimization

and cost effective processes

Ability to scale and keep up with the fast moving marketing environment

Campaign Handling

Multi-Channel Media Planning

Tactics & Processes Enablement

19 © 2016 Teradata

Summary

ü Comprehensive feature set for personalized, targeted and automated push marketing and SMS messaging

ü Integrate with other channels to drive a multi-channel strategy and a coherent customer experience

ü Support business requirements with customer, professional and consulting services

ü Powerful platform for increasing engagement, retention and revenue for mobile apps

Customer Engagement Platform - mobile capabilities overview

Marketing

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