PunchTab Incentives and Engagement Platform Overview
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Transcript of PunchTab Incentives and Engagement Platform Overview
PunchTab Overview
1CONFIDENTIAL
Founded in January of 2011, we've created an easy-to-deploy incentives & engagement solution
Rapid growth Reach 15MM consumers monthly
Over 9000 active sites run their loyalty programs using PunchTab
Run 500-1000 giveaways every month
Leadership team with proven success Co-founded YouSendIt, large file delivery company
Backed by prominent investors ($5.2M raised)
Mohr Davidow Ventures, Crunch Fund
Social+Capital Partnership
Kosmix Ventures
The Company
2CONFIDENTIAL
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The PunchTab Solution
An incentives and engagement platform for web, social and mobile
Seasonal Campaigns & Product Launches
• Drive social amplification of existing campaigns
• Mobilize fans, followers, customers to drive awareness and traffic
• Incentivize cross-channel engagement
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Mobilizing Arby’s Facebook Fans
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Results: •40K+ entrants took over 300K actions•Over 50K social actions•20K new email sign-ups and 25% increase in followers•5X reach, 4X engagement and 10X fan acquisition on Facebook
Behavior of Participants: •30% of entrants were driven by referrals •8K Instagram uploads, 4K check-ins and 15K tweets•22K watched commercial and 12K shared video•Average participant took 7 actions overallGiveaway drove activity on their website,
Facebook page, other social channels and in-store traffic.
Get the case study: http://bit.ly/NVPiGi
Cross-channel success
eBay Launches New Property
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Results (Over 2 Week Period):•192K actions taken•Average person took 37 actions •Average person viewed 34 pages and took 4 social actions•Drove 76% of traffic •Drove over 5M impressions on Twitter
eBay Drives Awareness &Engagement
Get the case study: http://bit.ly/LmvkTm
Flexible Giveaway Solution
• Out-of-the-box giveaway and sweepstakes solutions• Custom look and feel
• Pick from 20+ actions to reward
• Grand prize giveaway and/or redeem points for reward
• Or customize your own experience• You design your own experience
• Per campaign fee based on requirements
• Runs on any platform• Website/blog, Facebook, mobile
• Complete analytics and reporting
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Build and Foster User Community
• Increase reach and social amplification
• Build and engage a base of Ambassadors
• Increase WOM potential, leverage enthusiastic customers
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Run a loyalty program on your website, blog or Facebook page
Increase fans, followers and drive social buzz
Capture additional information and encourage WOM by rewarding referrals
Encourage repeat visits
Increase reach, engagement & influence
Use rewards to drive product sampling, purchases, brand engagement and more
•Increase daily and ongoing engagement•Grow your social presence•Increase connections on all channels
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Build Loyalty on Facebook
…and much, much more
Reward over 20+ actions designed to drive traffic, engagement & sales
Use your loyalty program to incentivize key actions that will give product launches and campaigns a boost
The Numbers Speak Volumes
Loyalty members…
…share 1200X MORE
…comment/contribute to the conversation 200X as much
…visit 11X more often
…consume 16X the content
as non-loyalty members
19CONFIDENTIAL
Customizable Loyalty Solution
• Out-of-the-box loyalty program• Custom look and feel
• Pick from 20+ actions to reward
• Custom catalog and automated redemption process
• Leverage PunchTab partners for fulfillment
• Runs on any platform• Website/blog, Facebook, mobile
• Complete analytics and reporting
• Monthly subscription fee
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Measuring Engagement with CRUSH
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Engaging with PunchTab
• PunchTab will work with you to define the right strategy and approach for your client• We’ll share best practices based on what we’ve learned across the
thousands of clients we work with
• PunchTab provides design and creative specs. YOU control and manage the design process • We can assist with design when needed
• We’ll assist with implementation of your design and provide ongoing reporting and optimization
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Appendix
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Reward Users to Drive the Right Behaviors
25CONFIDENTIAL
Connecting•Becoming a Fan•Following You•Signing Up for Email•Signing-up for something* (creating an account)
Connecting•Becoming a Fan•Following You•Signing Up for Email•Signing-up for something* (creating an account)
Engaging•Visiting your site every day•Commenting, answering, replying•Viewing a page, searching your site or downloading a file/document•Completing Polls and Surveys•Watch and Sharing Video•Tweeting and RT from Twitter•Foursquare Check-ins•Uploading Photos to Instagram•Pinning•Clicking or viewing something
Engaging•Visiting your site every day•Commenting, answering, replying•Viewing a page, searching your site or downloading a file/document•Completing Polls and Surveys•Watch and Sharing Video•Tweeting and RT from Twitter•Foursquare Check-ins•Uploading Photos to Instagram•Pinning•Clicking or viewing something
Driving Traffic•Visiting your site every day•Sharing pages/content: Tweet, +1, Like, Recommend
Driving Traffic•Visiting your site every day•Sharing pages/content: Tweet, +1, Like, Recommend
Referring Friends•Friends who click (drives traffic) •Friends who join (drives sign-ups)•Friends who buy (convert)
Referring Friends•Friends who click (drives traffic) •Friends who join (drives sign-ups)•Friends who buy (convert)
Purchasing•Use early earning and lifetime earning opportunities to drive enough points to encourage conversion to $off purchase of x or more•Reward purchases with discounts on future orders
Purchasing•Use early earning and lifetime earning opportunities to drive enough points to encourage conversion to $off purchase of x or more•Reward purchases with discounts on future orders
ToyFair 2012Toy Industry Association Annual Conference
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Company Profile: The Toy Fair Industry Association (TIA) hosts its annual conference for over 25,000
toy manufacturers and buyers across North America.
Goal: TIA wanted to increase engagement
at the show, drive buzz on social
channels and drive awareness and engagement of their blog.Approach:
TIA and PunchTab partnered to provide an interactive game called Play Happens that rewarded attendees for checking in to special locations, social sharing and visiting and engaging on their blog.
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Results: •Doubled traffic to the blog •Increased Facebook fans 138%•Increased reach on Facebook 1000% and engagement 156%•Reached 2.5 million people and generated 6M impressions on Twitter alone
Behavior of Participants: •20% took offline actions (check-ins) and checked in an average of 10 times•Average participant took 5 actions overall
ToyFair 2012Toy Industry Association Annual Conference