Customer Development Workshop Preparatório

14/04/2012

Júlio Esslinger Viégas

julio.viegas@sofist.com.br

As much as you think you know what a customer wants, you’re probably wrong

Steve Blank, Serial Entrepreneur and Angel Investor

In interview to the Shoshin Project

The Quest for the Holy Grail

Scalable Start-up

Transition

Company

1 2

Product Development What’s wrong with it?

Concept & Seed

Product development

Alpha & Beta Test

Launch & 1st ship

The four steps to the Epiphany The Customer Development Model

http://steveblank.com/tools-and-blogs-for-entrepreneurs/

You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe

You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes

The four steps to the Epiphany The Customer Development Model

http://steveblank.com/tools-and-blogs-for-entrepreneurs/

The four steps to the Epiphany The Customer Development Model

http://steveblank.com/tools-and-blogs-for-entrepreneurs/

The four steps to the Epiphany The Customer Development Model

http://steveblank.com/tools-and-blogs-for-entrepreneurs/

Enjoy...

…or keep working!

Referências

• http://bit.ly/FourSteps

• http://steveblank.com/tools-and-blogs-for-entrepreneurs/

• http://www.slideshare.net/venturehacks/customer-development-methodology-presentation