Internal Customer Development
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Transcript of Internal Customer Development
![Page 1: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/1.jpg)
Internal Customer Development
Andrea Hill@afhill
![Page 2: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/2.jpg)
Get Back in the BuildingGet Back in the Building
![Page 3: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/3.jpg)
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
![Page 4: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/4.jpg)
Identify your biggest risk
![Page 5: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/5.jpg)
1.Identify Your Biggest Risk
![Page 6: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/6.jpg)
Assess your options
![Page 7: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/7.jpg)
1. Customer Interviews
2. Stakeholder Analysis
1. Expertise 2. Legitimacy3. Willingness to engage4. Influence 5. Necessity of involvement
![Page 8: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/8.jpg)
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
BS
DG
DC
![Page 9: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/9.jpg)
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
DC
DK
BS
![Page 10: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/10.jpg)
![Page 11: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/11.jpg)
Stakeholder Analysis
COMMUNICATE (High Level) ENGAGE
PASSIVE COMMUNICATE (Low Level)Expertise
Level of Interest
High
Low
Low
High
SK
DC
BS
![Page 12: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/12.jpg)
Don’t mess it up!
![Page 13: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/13.jpg)
![Page 14: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/14.jpg)
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
![Page 15: Internal Customer Development](https://reader035.fdocuments.in/reader035/viewer/2022081517/587c970d1a28abfa5e8b6443/html5/thumbnails/15.jpg)
1.Identify your biggest risk2.Assess your options3.Don’t mess it up!
Ok, NOW You Can Head On Outside!Ok, NOW You Can Head On Outside!