Recycling Success

The Secrets of Our

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Approach

Outreach: ology

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We use our unique Outreach:ology approach that combines research based findings and creative solutions to create effective communication strategies that lead to behavior change.

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Social Norm

Research shows that social norms are the most powerful motivator for

behavior change. With the Culver City Multi-Family Recycling Program, we set out to create a recycling social norm in

Culver City!

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Secret #1: Make It Easy

FREE Services

Free Pick-up

Free Assessment

Free Materials

Free Bin Replacement

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Secret #2: Make It FREE

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Secret #3: Find Champions to Support the Project

Sharon Brown, President of the French Quarter HOA

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Use Champions to Speak About the Project

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Use Champions to Speak About the Project

Sharon Brown

Greg Rainer

Diane Rossiter

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Secret #4: Attractive and Useful Materials

• Materials were desired by residents

• All materials had a consistent look and feel

• Educational materials such as site signs, posters and brochures were

fun, informative and appealing

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Results

Tonnage increased 7.3% from April 2011 to October 2011!

We surpassed our goal by 71%, reaching 3,420 units!

Contamination rate dropped from 19.6% to 8.4%!