Crush Social: Space&co Facebook Post Analysis
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Transcript of Crush Social: Space&co Facebook Post Analysis
FACEBOOK POST/IMAGE ANALYSISSPACE&CO
FACEBOOK VIDEO POST• We noticed a key change in
how consumers responded to video vs images.
• Video post reached 107% with zero paid advertising. It accrued engagement levels of 19.6%. This is 6,600% greater than Australian Facebook page benchmark average of .27%.
• Post reached 311% more people than image post.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional
FACEBOOK VIDEO POST
• Video was viewed on average 23 seconds which is 99.83% of total video length.
• This shows the content was not only the right type but also the right length.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional
FACEBOOK IMAGE POST
• Post accrued 233% more attention via likes and comments.
• Post reached less people and overall engagement rate was lower. It also accrued 15 post clicks in comparison to 192 post clicks via video.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-regional