Best Times & Days to Post On FacebookSocial Intelligence vol.1

January 30th 2014

2

Industries

Social Intelligenc

e

Teen Cosme

tics

Jewelry

Lingerie

Lingerie

4

Selected Brands

Scope of analysis: January 2012 – November 2013

5

Activity by Days of the Week

Wednesday is the day, in which consumers are most actively responding to posts:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

0 25 50 75 100 125 150

Wednesday Is The Most Active

6

Activity by Hours of the Day

Peaking at 9 pm, individuals are actively online between 1 pm and 11 pm:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Activity By Hour of the Day

Teen Cosmetics

8

Selected Brands

Scope of analysis: April 2012 - March 2013

9

Activity by Days of the Week

Consumers are most likely to respond to posts on Monday and Thursday:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

Monday & Thursday are The Most Active

10

Activity by Hours of the Day

Most individuals are actively online between 6:00 and 11:00 pm:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

Activity By Hour of the Day

Jewelry

12

Selected Brands

Scope of analysis: 2011 - 2012

13

Activity by Days of the Week

Wednesday and Friday are when consumers mostly tend to respond to posts:

Sunday

Saturday

Friday

Thursday

Wednesday

Tuesday

Monday

0 5 10 15 20 25

Wednesday and Friday are the Most Active Days on Facebook

14

Activity by Hours of the Day

Peaking at 4:00 PM, late afternoon and through the evening hours are when individuals are actively online:

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

3 to 5 pm (US/Eastern Time) are the Peak Hours on Facebook

15

NOW that you know, go ahead and…

Optimize your next Social Media Campaign – Social Intelligence helps you deliver your great content with perfect timing!

Get a better understanding of your consumers’ online behavior – important knowledge for building lasting online relationships

Improve the Visibility (both Organic and Paid) of your Social Media posts

Be one step ahead of your competitors!

16

About the Analysis

Data is provided to you in cooperation with our Partners from NGMI (Next Generation Marketing Insights)

The data represented reflects the date visitors are active on Facebook for the selected Industry, based on Eastern U.S. time. The graphs include cumulative data that consist of the time and date of each individual comment on Facebook. The total includes brand comments to its own posts in response to users. The actual time of the post publication is not considered.

HOOSH Technology SAViale Cassarate 6 6900 LuganoSwitzerlandwww.hoosh.com